Ideation - How to Generate Innovative Ideas (PowerPoint PPTX)

The first document in Straticx's new InnovationWorks series focuses on Ideation: A framework and process for developing new innovative ideas. The deck covers the tools and methodologies for:

1. Uncovering unmet needs
2. Defining the problem
3. Creating solutions

The tools and methodologies are agnostic and can be used in all situations, industries etc. The deck is suitable for anyone looking to build innovation capabilities.

This presentation dives deep into the practical techniques for discovering unmet needs, overcoming orthodoxies, and creating constraints to foster innovation. It offers a comprehensive guide on how to immerse yourself in the problem space, systematically challenge core beliefs, and impose artificial constraints to drive creative thinking. These methods are designed to push your team out of their comfort zones, encouraging them to identify what needs to change to achieve breakthrough solutions.

The deck also provides a step-by-step approach for defining outcomes and their variables, removing key elements to create constraints, and deriving problems from what remains. This structured process helps in pinpointing the underlying elements that enable desired outcomes and forces a reevaluation of existing assumptions. By removing one element from the mix, it becomes easier to identify areas that need innovation and understand the problems that arise from these constraints.

In addition, the presentation covers the "How could we..." method, which is essential for optimizing processes, improving experiences, and creating new products and services. This method involves drawing out the process, defining key moments, and brainstorming changes to enhance customer experiences. Examples provided, such as improving the process of signing up for a new internet plan, illustrate how to apply these techniques in real-world scenarios. This deck is a must-have for executives looking to instill a culture of innovation within their organizations.