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DOCUMENT DESCRIPTION

Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest.

In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing. This approach demands from the marketers to take the initiative by commencing a dialogue with potential customers--utilizing conversational marketing platform, targeted bots or accounts-specific ads--right after they have been isolated.

This framework provides a detailed overview of the 5 key phases of Conversational ABM approach:

1. Single out target accounts through third-party data and website analytics.
2. Segregate target accounts into appropriate segments.
3. Craft tailored advertisements for individual segments.
4. Emulate the context of tailored ads on your website.
5. Initiate conversation with target accounts by employing custom greeting messages.

Conversational ABM enables creating a seamless experience for prospects, more opportunities, and underpinning the sales and marketing units' alignment.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Conversational Account-based Marketing (ABM) PowerPoint document

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This business document is categorized under:

File Type: PowerPoint (pptx)

Tag(s): Account Management Sales Strategy Account-based Marketing

Number of Slides: 21 (includes cover, transition slides)

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Upload date (first version): Jun 30, 2022






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