Conversational Account-based Marketing (ABM)   21-slide PPT PowerPoint presentation slide deck (PPTX)
$29.00

Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Log in to unlock full preview.
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Conversational Account-based Marketing (ABM) (21-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Arrow   Click main image to view in full screen.

Conversational Account-based Marketing (ABM) (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 21 Slides FlevyPro Document

$29.00
FlevyPro price: FREE (included in subscription)


Add to Cart
  


Immediate download
Free lifetime updates

ABM PPT DESCRIPTION

This product (Conversational Account-based Marketing [ABM]) is a 21-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest.

In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing. This approach demands from the marketers to take the initiative by commencing a dialogue with potential customers—utilizing conversational marketing platform, targeted bots or accounts-specific ads—right after they have been isolated.

This framework provides a detailed overview of the 5 key phases of Conversational ABM approach:

1. Single out target accounts through third-party data and website analytics.
2. Segregate target accounts into appropriate segments.
3. Craft tailored advertisements for individual segments.
4. Emulate the context of tailored ads on your website.
5. Initiate conversation with target accounts by employing custom greeting messages.

Conversational ABM enables creating a seamless experience for prospects, more opportunities, and underpinning the sales and marketing units' alignment.

The slide deck also includes some slide templates for you to use in your own business presentations.

This presentation dives deep into the nuances of Conversational Account-based Marketing (ABM), offering a structured approach that ensures no lead is left to chance. It meticulously outlines the five phases of Conversational ABM, from identifying target accounts using third-party data and website analytics to initiating conversations with custom greeting messages. The framework emphasizes the importance of tailoring advertisements and emulating their context on your website to create a seamless customer experience.

Account-based Marketing has revolutionized traditional marketing by focusing on quality leads rather than quantity. This PPT provides a comprehensive comparison between traditional marketing and ABM, highlighting how ABM generates long-term value and substantial initial deals from key accounts. It underscores the necessity of aligning sales and marketing teams to generate improved sales and ensure continuity of customer relationship management. This guide is an essential tool for any organization looking to enhance its marketing strategy and drive significant business growth.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Account Management, Sales Strategy, Account-based Marketing PowerPoint Slides: Conversational Account-based Marketing (ABM) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting


$29.00
FlevyPro price: FREE (included in subscription)


Add to Cart
  

Did you need more documents?

Consider a FlevyPro subscription from $39/month. View plans here.

For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.

ABOUT FLEVYPRO

This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.

Click here to learn more about FlevyPro and its benefits.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
 
"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

– Ed Kemmerling, Senior Lean Transformation Expert at PMG
 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience
 
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Account Management Sales ABM Consulting Frameworks Business Framework PowerPoint Diagrams KPI Net Promoter Score Product Management Consulting Proposals Consulting Sales Globalization Strategy Development Consulting Training Growth Strategy Breakout Strategy Quality Management & Assurance Customer Experience Profit and Loss Marketing Plan Development

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.