Click main image to view in full screen.
EXCEL DESCRIPTION
This Market Research Capabilities Assessment can be used to quickly assess where your company stands in the market research arena against key market research best practices. This MS Excel template allows you to complete a self-assessment of your market research efforts and includes convenient drop-down lists to easily rank your current practices based on the best practices listed.
Once you have completed your self-assessment, this tool will automatically generate a "Results" tab to help you identify which areas of market research you excel at and which areas you might want to consider adjusting for improvement. The areas being evaluated in this tool are as follows: Commitment, Alignment, Process, Execution, and Training & Support.
Additionally, after you have completed the self-assessment, this tool with generate a list of Recommendations to consider in areas that may need improvement.
Key benefits and functionality include:
• Presents a well-researched list of market research best practices
• Considers multiple areas of the market research process
• Includes an easy-to-use self-assessment
• Provides advisory level recommendations for improvement
• Can help support claims for budget approval
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Market Research Capabilities Assessment Excel (XLS) Spreadsheet, Demand Metric
