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Account-based Marketing (ABM) Primer (PowerPoint PPTX)

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Author: LearnPPT TOP AUTHOR [?]

Immediate, digital download

File Type: 21-slide PowerPoint presentation (PPTX)

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DOCUMENT DESCRIPTION

This product (Account-based Marketing [ABM] Primer) is a 21-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Enterprise level sales organizations utilize Account-based Marketing (ABM), or Key Account Marketing, a conscious approach to Marketing based on selected accounts that are a good fit to buy an organization's products or services.

Once a target account has been identified, ABM demands from the organizations to initiate personalized campaigns with the objective to convert the target account into opportunities for sales. ABM presents enhanced long-term value for each individual customer.

This presentation provides a detailed overview of the 5 incremental stages required to implement the ABM approach:

1. Define
2. Identify
3. Engage
4. Convert
5. Connect

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Account Management, Sales Strategy, Account-based Marketing PowerPoint Slides: Account-based Marketing (ABM) Primer PowerPoint (PPTX) Presentation, LearnPPT

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Account Management Sales Strategy Account-based Marketing

Number of Slides: 21 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 17, 2022

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