Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Enterprise level sales organizations utilize Account-based Marketing (ABM), or Key Account Marketing, a conscious approach to Marketing based on selected accounts that are a good fit to buy an organization's products or services.

Once a target account has been identified, ABM demands from the organizations to initiate personalized campaigns with the objective to convert the target account into opportunities for sales. ABM presents enhanced long-term value for each individual customer.

This presentation provides a detailed overview of the 5 incremental stages required to implement the ABM approach:

1. Define
2. Identify
3. Engage
4. Convert
5. Connect

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Account-based Marketing (ABM) Primer PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Top Flevy Author [?]

Account-based Marketing (ABM) Primer

Sold by LearnPPT (this author has 83 documents)

$25.00

ALL FEES INCLUDED

Add to Cart

Did you know? For $14.00 more, you can download this document PLUS 2 more FlevyPro documents. That's less than $13 per document. Click here for details.

This business document is categorized under:

Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Account Management Sales Strategy Account-based Marketing

Number of Slides: 21 (includes cover, transition slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 17, 2022

CUSTOMER TESTIMONIALS

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "

– Jim Schoen, Principal at FRC Group

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

RECOMMENDATIONS WE HAVE FOR YOU

Key Account Management 101 - Best Practices 47-slide PowerPoint deck $69.00 Author: P-Square Partners Sales Consulting Frameworks Account Management	Account Management Templates 19-slide PowerPoint deck $29.00 Author: LearnPPT Sales Account Management	Key Account Management (KAM): Large Global Accounts 24-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Account Management Globalization	Account-Based Marketing (ABM) - Implementation Toolkit Excel workbook and supporting ZIP $249.00 Author: Gerard Blokdijk Marketing Plan Development ABM
Conversational Account-based Marketing (ABM) 21-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Account Management ABM	Account-based Marketing (ABM) Solutions 28-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! ABM	Complete Guide to Strategy Consulting Frameworks 144-slide PowerPoint deck $99.00 Author: LearnPPT Strategy Development Consulting Frameworks Consulting Training	Strategic Planning: Process, Key Frameworks, and Tools 79-slide PowerPoint deck $99.00 Author: ILMAM - Strategy & Management Consulting Strategic Planning Consulting Frameworks Strategy Frameworks
Organization Design Toolkit 103-slide PowerPoint deck and supporting Excel workbook $79.00 Author: Corporate Finance 101 Organizational Design Consulting Frameworks	Complete Guide to Business Strategy Design 51-slide PowerPoint deck $99.00 Author: STRATICX Strategy Development Consulting Frameworks	Complete Business Frameworks Reference Guide 407-slide PowerPoint deck $199.00 Author: LearnPPT Consulting Frameworks Strategy Frameworks Consulting Training	Strategic Marketing & Sales Plan Template 71-page Word document $69.00 Author: Haines Centre Marketing Plan Development