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DESCRIPTION
Enterprise level sales organizations utilize Account-based Marketing (ABM), or Key Account Marketing, a conscious approach to Marketing based on selected accounts that are a good fit to buy an organization's products or services.
Once a target account has been identified, ABM demands from the organizations to initiate personalized campaigns with the objective to convert the target account into opportunities for sales. ABM presents enhanced long-term value for each individual customer.
This presentation provides a detailed overview of the 5 incremental stages required to implement the ABM approach:
1. Define
2. Identify
3. Engage
4. Convert
5. Connect
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Account Management, Sales Strategy, Account-based Marketing PowerPoint Slides: Account-based Marketing (ABM) Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting
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OVERVIEW
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ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Account Management ABM Sales Consulting Frameworks Globalization Marketing Plan Development Profit and Loss
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