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Account-based Marketing (ABM) Primer (PowerPoint PPTX)

File Type: 21-slide PowerPoint presentation (PPTX)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

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DESCRIPTION

This product (Account-based Marketing [ABM] Primer) is a 21-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Enterprise level sales organizations utilize Account-based Marketing (ABM), or Key Account Marketing, a conscious approach to Marketing based on selected accounts that are a good fit to buy an organization's products or services.

Once a target account has been identified, ABM demands from the organizations to initiate personalized campaigns with the objective to convert the target account into opportunities for sales. ABM presents enhanced long-term value for each individual customer.

This presentation provides a detailed overview of the 5 incremental stages required to implement the ABM approach:

1. Define
2. Identify
3. Engage
4. Convert
5. Connect

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Account Management, Sales Strategy, Account-based Marketing PowerPoint Slides: Account-based Marketing (ABM) Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting

$25.00

FlevyPro price: FREE (included in subscription)

This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

Add to Cart

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OVERVIEW

File Type: PowerPoint

(PPTX)

Number of Slides: 21 (includes cover and all slides)

Included in FlevyPro subscription

Current version published: Jun 17, 2022

ABOUT THE AUTHOR

Author: LearnPPT Consulting

Additional documents from author: 90

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]

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