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With Account-based-Marketing, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts.
These ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers, and maintaining a healthy pipeline of promising accounts.
ABM solutions can be combined with other sales and marketing systems, e.g. CRM or any marketing automation platforms, to better target and prioritize communications with key accounts.
This presentation provides a detailed overview of the 4 core functions of ABM solutions:
1. Account Management
2. Account Intelligence
3. Account-based Advertising
4. Digital Personalization
The deck then deliberates on the 5 primary categories of Account-based Marketing Software Solutions.
1. Account-Based Analytics Software
2. Account-Based Data Software
3. Account-Based Execution Software
4. Account-Based Orchestration Software
5. Account Data Management Software
The slide deck also includes some slide templates for you to use in your own business presentations.
Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Account Management, Account-based Marketing PowerPoint Slides: Account-based Marketing (ABM) Solutions PowerPoint (PPTX) Presentation, LearnPPT
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File Type: PowerPoint (pptx)
Number of Slides: 28 (includes cover, transition, & marketing slides)
Tag(s): Account Management Account-based Marketing
This business document is categorized under: Business Framework Primers
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Upload date (first version): Jul 4, 2022
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