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DOCUMENT DESCRIPTION

With Account-based-Marketing, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts.

These ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers, and maintaining a healthy pipeline of promising accounts.
ABM solutions can be combined with other sales and marketing systems, e.g. CRM or any marketing automation platforms, to better target and prioritize communications with key accounts.

This presentation provides a detailed overview of the 4 core functions of ABM solutions:

1. Account Management
2. Account Intelligence
3. Account-based Advertising
4. Digital Personalization

The deck then deliberates on the 5 primary categories of Account-based Marketing Software Solutions.

1. Account-Based Analytics Software
2. Account-Based Data Software
3. Account-Based Execution Software
4. Account-Based Orchestration Software
5. Account Data Management Software

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Account-based Marketing (ABM) Solutions PowerPoint document

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Account-based Marketing (ABM) Solutions

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File Type: PowerPoint (pptx)

Tag(s): Account Management Account-based Marketing

Number of Slides: 28 (includes cover, transition slides)

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Upload date (first version): Jul 4, 2022

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