Digital Transformation is a matter of survival now for all organizations particularly businesses. Altering organizations to cater to the progressively digital market environments and gaining benefit of the digital technologies to enhance operations are vital objectives for virtually every modern-day business. Digital Transformation is typically more difficult than any Change or Transformation program that an […]
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Conversational Account-based Marketing (ABM)
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance. This […]
Core Competence Model
With ubiquitous Disruption threatening the technology infrastructure and Operating Models of organizations on a consistent basis, it’s an unrelenting challenge for senior leadership to create an enterprise proficient in introducing offerings in line with customers’ requirements and of desirable utility. This can only be possible by developing competencies compulsory to innovate premium-quality offerings that are […]
Scenario Planning: Oxford Approach
Financial uncertainties, unpredictable national and international scenarios, environmental hazards, and technological breakthroughs have taken organizations by a surprise. This has led many leaders to turn to Scenario Planning in order to come up with multiple possible scenarios—instead of planning and devising strategy for a single possible event. Scenarios encompass plausible, but unpredictably important, situations and […]
Structured Problem Solving: Modified A3
Solving problems, complex problems at that, involves not only good problem formulation but also a structured approach to complement it. Structured Problem Solving is simply an iterative sequence of framing hypotheses and testing them via controlled experimentation, revamped for the intricacies of the world beyond the laboratory. Structured Problem Solving is a formal, logical, and […]
Open Corporate Accelerator (OCA)
The necessity to accelerate Innovation is not unique to a particular industry. Incumbent companies in numerous industries are thoroughly cognizant of the competitive risks presented by the inadequacies of their Innovation chains. They are also aware of the capabilities of startups in quickly utilizing technologies. This realization has given birth to the concept of Open […]
Partnerships with Emerging Market Startups
For large global corporations, forming productive alliances with promising startups is a far more challenging undertaking than it appears. Global corporations frequently struggle to identify potentially advantageous startup partners. On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses. These […]
Feedback Loops in Marketing – How to Get It Right
As you find ways to get your customer acquisition costs (CAC) low, you may try a lot of tactics to get it to work for you. One vital element is a feedback loop. It is used to take results from your existing process and improvise on the process elements with tweaks or major shifts to […]
Emerging Market Intelligence
How do we acquire quality, actionable Market Intelligence for emerging markets? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. This is the not the case for emerging markets. Many multi-national organizations, when […]
Project Investment Selection
Picking ground-breaking new projects for more investment and expansion is perilous and difficult since fresh ideas are characterized by major technological and market ambiguity. There will forever be some winners and some failures in the process of evaluating Capital Investment projects for funding, but no one desires to be the decision-maker who failed to recognize […]
Business Model Innovation (BMI): Business Model Journey
In this article, we will go on a journey… a journey for your Business Model. As we all know, innovative Business Models can reshape industries and drive tremendous growth. In fact, if executed successfully, Business Model Transformation can make organizations resilient in the face of Disruption and create Growth unbounded by the limitations of its […]
3 Approaches to Global Innovation
The current ever-changing and increasingly connected world demands taking an amplified approach to Innovation and Innovation Management. The conventional method of innovating locally and distributing the product or service globally is now being questioned more and more. Effortless availability of unparalleled knowledge, essential for Innovation, is one key factor in bringing the traditional approach into […]
