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MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

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Exploring Van Westendorp Price Sensitivity Meter (PSM)

The decision for pricing a product or service isn’t as simple as it seems.  It is a key consideration for executives.  Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental. Manufacturers can utilize research to have a better understanding on what […]

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Revisiting a Strategy Classic, the Value Disciplines Model – How Are You Creating Value?

Many Strategy frameworks are based on the premise: we can’t be everything to everyone. An organization that pursues too many strategies usually ends up stuck in the middle offering average products for average prices. Thus, much of strategic thinking is focused on prioritization of resources, so we can make the greatest, timeliest impact given our […]

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Digital Transformation Governance: Key Principles to Catapult Your Digital Transformation Journey to Success

Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices to transform their businesses. They are changing customer interactions, internal business processes and even their business models to take advantage of new technological capabilities. The constantly evolving digital landscape necessitates executives to dynamically design and govern their portfolio […]

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The 6 Pillars of Supply Chain Management (SCM) Thinking: A New and Revolutionary Way of Looking at Supply Chain Management

Supply chain thinking used to be limited to the managers of a few global companies—companies that were struggling to coordinate internal information and materials. This, however, led to an exciting boom in cross-business coordination based on Supply Chain Management concepts. Today, the field has broadened and shifted over time. Current supply chain trends—differentiation, outsourcing, compression, […]

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COVID-19 Strategy: How Do We Emerge a Winner?

The world has changed. Forced isolation and social distancing restrictions have been put into place with the advent of the COVID-19 health crisis. This is not expected to end soon, but is expected to have a lasting effect on the world. In fact, a new generation of consumer behaviors is already being shaped. The Low […]

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Mastering Strategic Supply Chain Planning: The Pegasus of Strategy

Strategic Supply Chain Planning is the “Pegasus of Strategy.”  It can soar, but it also needs to keep its feet on the ground. Companies with a global supply chain now need to introduce its strategic left hand to its operational right hand.  To make planning more valuable, its strategic supply chain planning needs to combine […]

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COVID-19: 10 Trends in Consumer Behavior

COVID-19 has taken the world by a storm. Financial markets, manufacturing, services, and tourism have been hit hard.  In fact, it has also changed the way we work, communicate, interact, and shop more than any other disruption in the decade. As a result, there have been key changes in Consumer Behavior. There is a growing […]

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Integrated Cost Management: An Organization’s Prescription for Lower Cost

There is a general belief among organizations that a large percentage of a product’s costs are locked in by design.  It is assumed that little can be done once the design is set.  This assumption has influenced cost management programs across diverse products’ life cycles. As a result, the focus during the design phase is […]

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The 12 Areas of Post-merger Integration (PMI): Your Guide to Starting PMI the Right Way

Post-merger Integration is a highly complex process. It requires swift action as well as running the core business activities simultaneously. There is no one-size-fits-all approach to a successful PMI Process. However, careful planning focusing on the strategic objectives of the deal and the identification and capturing of synergies will help maximize deal value. Because of […]

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Strategy Development: Taking the High Road to COVID-19 Response

COVID-19 is shaping a “New Normal”—a Low Touch Economy that requires a strategic response. The world is changing. Forced isolation and social distancing restrictions have been put into place with the advent of the COVID-19 health crisis. This is not expected to end soon but is expected to have a lasting effect on the world. […]

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Cannot Close that Sale? Check-out Problem-centric Selling!

Nowadays, sales reps who get to close the sale are those sales reps who get to discover the customer’s real problems. With life getting more hectic and people always on the rush, customers only prefer to spend more on the phone with sales teams who “gets it.” These are the sales reps who do not […]

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The Death of a Field Salesperson

Editor’s Note: Grant Stanley is a seasoned Business Coach and a Sales & Marketing Expert with a 20+ year outstanding Sales and Marketing record. He is also an author on Flevy, where he has published materials from Business Fundamentals to Management and Leadership Excellence.  Take a look at all of Grant’s Flevy best practice documents here. * * * […]

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