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Digital Maturity Strategy
Featured Best Practice on Digital Transformation
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Go digital or go home. To survive in the Digital Age, organizations must pursue Digital Transformation to not only support strategies and reach customers, but also to modernize and achieve excellence in their internal operations and processes. The pursuit of Digital Maturity is quickly becoming a necessity.
Yet, most organizations are unable to properly strategize their transition to Digital Maturity. Nevertheless, there are organizations that are digitally mature or are leaping towards that state with ease. Research into the Strategy of such organizations reveals that digitally mature organizations apply following 5 practices that make them leaders in this race:
- Digital Organization
- Digital Strategy
- Digital Experimentation
- Digital Talent
- Digital Leadership
These 5 best practices provide the foundation to Digital Maturity Strategy. Let us delve into a little more detail of some of these best practices.
Conventional Organizational Structures arranged in functional silos do not cut it in the dynamic and rapidly changing markets. Fresh approach to Organizational Structures has brought forward cross-functional team structures. Customary command and control systems hinging on functional silos are hindering the agility necessary in the current market scenarios.
A research survey categorized Digital Maturity of organizations into early-stage, developing, and maturing organizations. Nearly 60% of the respondents from the early-stage deemed the management structure and practices in their organizations as an impediment to engaging in Digital business successfully. Digitally Maturing companies, on the other hand, had 80% of the respondents saying that their leaders had adequate understanding and capability to lead the organization’s Digital Strategy.
Effective Digital Strategies are not merely implementation of technologies for the purpose of becoming more Digital, rather they are purposed to identify opportunities for greatest business impact.
Research consistently indicates that Strategy is the most formidable differentiator of Digitally Maturing companies. Digital Strategies lay out how the organization conducts business distinctively, given the changes brought about in the market by new Digital technologies.
When asked about actions needed by the company to increase Digital Maturity, 40% of respondents in a survey, felt the need for improvement in Digital Strategy and Innovation. Percentage-wise, research found that 80% of the Digitally Mature companies had, or were likely to have, a well-defined and coherent Strategy as compared to 19% of Early-stage companies. Research concluded that Digitally Mature organizations are 2 times more likely to Strategize for 5 years or more.
Successfully executing Digital Strategy demands concentrating on Organizational Change and building flexibility so as to attune to swiftly changing Digital environments.
Almost every organization indulges in experimentation with technology. But the scope and scale of experiments sometimes do not provide outcomes that may have an enterprise-wide effect. Digitally Maturing companies have the capability to escalate Digital Experiments.
Key to effective experimentation is to think of experiments for urgent business problems—that will push enterprise-wide Innovation—then conduct smaller experiments that can be ramped up once successful.
Digitally Maturing organizations are 2.5 times more apt at conducting small experiments and scaling enterprise-wide Innovation, compared to Early-stage companies. Open-mindedness towards failures and the capacity to learn from them strengthens the ability to scale up small experiments.
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Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
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About Mark BridgesMark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.
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