Flevy Management Insights Case Study
Target Operating Model Transformation for an IT Services Firm
     Joseph Robinson    |    Target Operating Model


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Target Operating Model to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR An established IT services firm faced challenges with its Target Operating Model due to rapid market expansion and inefficiencies in service delivery processes. By integrating AI and cloud computing, the firm improved operational efficiency, reduced costs, and increased client satisfaction, ultimately achieving a 15% growth in profitability and demonstrating the importance of effective Change Management in organizational transformation.

Reading time: 7 minutes

Consider this scenario: An established IT services firm in North America has been struggling with its Target Operating Model due to a rapid expansion into new markets and technologies such as artificial intelligence and cloud computing.

Tactics used in the past are no longer effective as service delivery processes have become siloed, leaving room for redundancies and inefficiencies. Faced with declining profit margins and competitive pressure, the firm needs to evolve its Target Operating Model to drive strategic growth and operational effectiveness.



Since the firm has been grappling with the complexities of a rapidly changing technological landscape, it can be hypothesized that the root causes of its challenges pertain to outdated business practices, a mismatch between its current operating model and emerging technology trends, and a lack of capacity to leverage data for strategic decision making.

Methodology

A rigorous 6-phase approach to designing and implementing a new Target Operating Model can be proposed:

  1. Diagnostic Review: Analyze the current state of affairs, identify pain points, and evaluate the firm's readiness for change.
  2. Strategy Formulation: Develop a comprehensive strategy to align business objectives and technology trends with the future state Operating Model.
  3. Design Phase: Design the new Operating Model and align it with the strategic direction, and include data-driven decision-making capabilities.
  4. Implementation Planning: Draft a detailed implementation plan including roles, responsibilities and timelines.
  5. Execution: Roll out changes according to the plan, and manage the change process.
  6. Review & Iterate: Regularly review the model's performance and make iterative changes as required.

For effective implementation, take a look at these Target Operating Model best practices:

How to Build a Target Operating Model (TOM) (35-slide PowerPoint deck)
End-to-end (E2E) Operating Model Transformation (30-slide PowerPoint deck)
Mergers and Acquisitions (M&A): Target Operating Model (TOM) (32-slide PowerPoint deck)
Post-merger Integration (PMI): Target Operating Model (TOM) (38-slide PowerPoint deck)
Target Operating Model (12-slide PowerPoint deck)
View additional Target Operating Model best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Potential Challenges

In this transformative process, the leadership may question the extent of change necessary, risk exposure and the need to maintain business continuity. Addressing these concerns systematically, the approach incorporates risk mitigation strategies in every phase, and ensures minimal business disruption by executing significant changes in a phased manner. Moreover, a future-proof model is designed considering the organization's growth plans to avoid constant model redesign.

Case Studies

Top-tier consulting firms, like McKinsey and BCG, have assisted various IT enterprises in designing and implementing new Target Operating Models. For example, an Asia-Pacific-based IT services company was able to increase its profit margins from 15% to 25% within 18 months by revamping its operating model.

Explore additional related case studies

Sample Deliverables

  • Current State Analysis Report (MS Word)
  • Future State Operating Model Design (PowerPoint)
  • Implementation Plan (MS Word)
  • Risk Mitigation Strategy Report (PDF)
  • Change Management Toolkit (Excel)

Explore more Target Operating Model deliverables

Data-Driven Decisions

By harnessing data across the organization, the proposed Target Operating Model can enable operations leaders to make informed decisions. According to McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain those customers, and 19 times as likely to be profitable as a result.

Target Operating Model Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Target Operating Model. These resources below were developed by management consulting firms and Target Operating Model subject matter experts.

People and Culture

Maintaining a strong focus on people and culture is crucial during this transformation. The success greatly depends on how well employees understand, embrace, and adapt to the new ways of working. Hence, a comprehensive communication strategy and an ongoing training program are advised to ensure a smooth transition.

Impact on Current Service Delivery

With the current service delivery processes being siloed, the organization faces challenges in maintaining the quality and consistency of its services. The new Target Operating Model will focus on integrating these processes to enhance collaboration between different functions. This integration will not only improve service delivery but also enable the organization to respond more swiftly to market changes. By creating cross-functional teams and leveraging collaborative technologies, the organization can ensure that its service delivery is both efficient and adaptable to clients' evolving needs.

Furthermore, the integration of Artificial Intelligence and cloud computing into the service delivery process will provide a competitive edge. These technologies can automate routine tasks, freeing up valuable resources to focus on strategic activities and innovation. The organization can also utilize AI to gain insights from data, which can lead to more personalized and effective solutions for clients. Cloud computing will enable scalability and flexibility in service delivery, which is essential for the organization as it expands into new markets.

Strategic Growth and Profitability

The redesign of the Target Operating Model is not just about improving current operations but also setting the stage for strategic growth. The organization must consider new revenue streams and business models that are enabled by technology. For instance, the organization might explore offering cloud services or developing proprietary AI solutions for clients. This would not only diversify the organization's offerings but also create higher-margin services.

Profitability is a key concern for any firm, and according to a study by PwC, companies that successfully implement a strategic operating model can reduce costs by up to 25% while increasing operational efficiency. The new model will eliminate redundancies and streamline processes, which will directly contribute to the bottom line. Additionally, by leveraging analytics target=_blank>data analytics, the organization can optimize pricing strategies and resource allocation to further enhance profitability.

Leadership and Change Management

Leadership plays a pivotal role in driving change within an organization. The organization's leaders must be advocates for the new Target Operating Model, demonstrating commitment and setting an example for the rest of the organization. They should be equipped to manage resistance to change and provide clear direction. To support leaders, the organization might consider leadership development programs that focus on change management and strategic decision-making.

Change management is critical to the success of the transformation. The organization must have a robust change management strategy that includes effective communication, stakeholder engagement, and training programs. According to a Deloitte report, organizations with effective change management programs are 3.5 times more likely to outperform their peers. The organization's change management toolkit will include resources such as stakeholder analysis templates, communication plans, and training materials to support a smooth transition.

Measuring Success and Continuous Improvement

Measuring the success of the new Target Operating Model is vital to ensure that it delivers the intended benefits. The organization should establish key performance indicators (KPIs) aligned with the strategic objectives of the transformation. These KPIs might include metrics related to cost savings, service delivery efficiency, client satisfaction, and employee engagement. Regularly tracking these metrics will enable the organization to gauge the impact of the new model and make data-driven decisions for continuous improvement.

Continuous improvement should be embedded into the organization's culture, ensuring that the Target Operating Model evolves with the business and the market. This could involve setting up a dedicated team or office responsible for monitoring performance and identifying opportunities for further optimization. Tools such as process mining and business intelligence platforms can provide insights into operational performance and highlight areas for enhancement.

To close this discussion, the transformation of the Target Operating Model is a comprehensive effort that requires careful planning, strong leadership, and a focus on continuous improvement. By addressing these areas, the organization will be well-positioned to achieve operational effectiveness, strategic growth, and increased profitability in the competitive IT services landscape.

Additional Resources Relevant to Target Operating Model

Here are additional best practices relevant to Target Operating Model from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced operational efficiency by 15% through the integration of AI and cloud computing, streamlining service delivery processes.
  • Reduced operational costs by 20% by eliminating redundancies and optimizing resource allocation.
  • Increased client satisfaction by 25% due to more personalized and effective solutions leveraging data analytics.
  • Achieved a 10% increase in employee engagement through comprehensive communication strategies and ongoing training programs.
  • Introduced new revenue streams, including cloud services and proprietary AI solutions, contributing to a 15% growth in profitability.
  • Implemented a robust change management strategy, resulting in a 3.5 times higher likelihood of outperforming peers in the IT services sector.

The initiative to redesign the Target Operating Model has been markedly successful, evidenced by significant improvements across operational efficiency, cost reduction, client satisfaction, and employee engagement. The integration of cutting-edge technologies like AI and cloud computing not only streamlined service delivery but also positioned the firm advantageously in a competitive market. The reduction in operational costs and the introduction of high-margin services directly impacted profitability positively. The comprehensive approach to change management was crucial in achieving these results, demonstrating the importance of leadership and a well-structured change management strategy in navigating organizational transformation. However, there might have been opportunities to further enhance outcomes through more aggressive investments in technology and perhaps a faster scale-up of new business models to capitalize on market trends.

For next steps, it is recommended to continue investing in technology, particularly in areas that can further automate service delivery and enhance client experiences. Additionally, expanding the portfolio of high-margin services should be a priority, with a focus on emerging technologies and market needs. Establishing a continuous improvement framework will ensure that the organization remains agile and can adapt to future challenges and opportunities. Finally, reinforcing the change management framework to support these initiatives will be critical for sustaining momentum and ensuring long-term success.

Source: Security Protocol Strategy for High-End Retail Chains in Europe, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Operational Efficiency Strategy for Mid-Size Automotive Manufacturer

Scenario: The organization, a mid-size automotive manufacturer, is grappling with an outdated target operating model that has led to operational inefficiencies and increased production costs.

Read Full Case Study

Global Market Penetration Strategy for Telecom Provider in Africa

Scenario: A leading telecom provider, aiming to redefine its Target Operating Model, faces significant challenges in the rapidly evolving African telecom sector.

Read Full Case Study

Digital Transformation Strategy for Online Education Platform in APAC

Scenario: An emerging online education platform in the Asia-Pacific region is struggling to adapt its target operating model to the rapidly changing digital landscape.

Read Full Case Study

PESTEL Transformation in Power & Utilities Sector

Scenario: The organization is a regional power and utilities provider facing regulatory pressures, technological disruption, and evolving consumer expectations.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Operational Efficiency Enhancement in Aerospace

Scenario: The organization is a mid-sized aerospace components supplier grappling with escalating production costs amidst a competitive market.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Organizational Change Initiative in Luxury Retail

Scenario: A luxury retail firm is grappling with the challenges of digital transformation and the evolving demands of a global customer base.

Read Full Case Study

Porter's Five Forces Analysis for Entertainment Firm in Digital Streaming

Scenario: The entertainment company, specializing in digital streaming, faces competitive pressures in an increasingly saturated market.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.