Flevy Management Insights Case Study

SMED Process Advancement for Cosmetic Manufacturer in Luxury Sector

     Joseph Robinson    |    SMED


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in SMED to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The luxury cosmetics firm experienced inefficiencies in its SMED processes, leading to reduced agility and higher costs amid growing demand. By revamping SMED, it achieved a 45% reduction in setup times and a 25% boost in OEE, underscoring the value of Change Management and tech integration for operational productivity.

Reading time: 8 minutes

Consider this scenario: The organization in question operates within the luxury cosmetics industry and is grappling with inefficiencies in its Single-Minute Exchange of Die (SMED) processes.

As the market for high-end beauty products expands globally, the organization has found its production agility hindered by prolonged setup times. This has led to a decrease in overall equipment effectiveness, increased costs, and a failure to meet escalating demand. The organization is in urgent need of a SMED overhaul to enhance operational productivity and maintain competitive advantage.



The organization's struggle with setup times and demand fulfillment suggests potential shortcomings in its current SMED approach. Initial hypotheses might include a lack of standardized procedures, insufficient staff training, or outdated equipment. These factors could be contributing to the extended setup durations and subsequent production delays.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 5-phase SMED optimization methodology, enhancing process efficiency and reducing changeover times. This established process can lead to significant cost savings and improved production capacity.

  1. Initial Assessment and Data Collection: Begin by capturing baseline data on current setup processes and identifying bottlenecks. Key activities include time-motion studies and staff interviews. The aim is to gather insights into existing workflow inefficiencies and to develop an understanding of the current state.
  2. Process Analysis and Standardization: Analyze collected data to identify patterns and inefficiencies. Develop standardized procedures for setup activities. Key analyses might involve comparing practices against industry benchmarks. Challenges often include resistance to change and aligning all team members on new standards.
  3. Training and Pilot Testing: Implement training programs to align staff with new procedures. Conduct pilot tests to refine the standardized processes. Potential insights include identifying specific areas where further efficiency gains can be made. Interim deliverables could be revised training materials and pilot test reports.
  4. Full-scale Implementation: Roll out the optimized procedures across all relevant operations. Monitor adoption and address any issues as they arise. Key activities include ongoing training and support. Common challenges may involve logistical complexities and ensuring consistent application of new practices.
  5. Continuous Improvement and Monitoring: Establish a cycle of continuous improvement with regular reviews of the SMED process. Use feedback and performance data to make iterative enhancements. Key analyses involve long-term trend assessments and benchmarking against evolving industry standards.

For effective implementation, take a look at these SMED best practices:

SMED - Set-up Reduction Presentation (70-slide PowerPoint deck and supporting ZIP)
Lean - Quick Changeover (SMED) Process (66-slide PowerPoint deck and supporting Excel workbook)
TPM - Total Productive Maintenance & SMED - Single Minute Exchange of Dies Presentation 1 day course (103-slide PowerPoint deck and supporting ZIP)
Lean Quick Changeover SMED (47-slide PowerPoint deck)
Lean Champion Black Belt 9 - Develop Quick Changeovers (71-slide PowerPoint deck)
View additional SMED best practices

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SMED Implementation Challenges & Considerations

Executives may question the scalability of the new SMED process across multiple product lines. The methodology is designed with flexibility in mind, allowing adaptations to suit different operational contexts while preserving core efficiency principles.

Upon successful implementation, the organization can expect reduced changeover times, improved Overall Equipment Effectiveness (OEE), and an enhanced ability to respond to market demands. Quantifiable improvements will likely include a 30-50% reduction in setup times.

Potential implementation challenges include ensuring that all staff members are adequately trained and committed to the new procedures. Additionally, maintaining the momentum of continuous improvement initiatives over time can be difficult without strong leadership support.

SMED KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


If you cannot measure it, you cannot improve it.
     – Lord Kelvin

  • Setup Time Reduction Percentage: Essential for measuring the direct impact of the SMED optimization.
  • OEE Improvement: Reflects the overall productivity gains from reduced setup times.
  • Employee Training Completion Rate: Indicates the degree of workforce alignment with new processes.

These KPIs provide insights into the efficiency and effectiveness of the SMED process, as well as the engagement level of the workforce with new operational standards.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

Throughout the implementation, unique insights were gained regarding the importance of leadership engagement. McKinsey's research indicates that initiatives with active C-suite sponsorship have a 70% chance of success compared to those without. This reinforces the necessity of executive buy-in for SMED optimization projects.

SMED Deliverables

  • SMED Optimization Framework (PDF)
  • Setup Time Analysis Report (Excel)
  • Standard Operating Procedures Manual (PDF)
  • Training Completion Dashboard (Excel)
  • Continuous Improvement Playbook (PDF)

Explore more SMED deliverables

SMED Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in SMED. These resources below were developed by management consulting firms and SMED subject matter experts.

Aligning SMED with Lean Manufacturing Principles

The integration of SMED into broader Lean Manufacturing initiatives is paramount for organizations seeking to maximize efficiency. Lean Manufacturing aims to minimize waste and optimize processes, and SMED plays a critical role in these goals by reducing downtime and increasing responsiveness. The challenge lies in ensuring that SMED is not implemented in isolation but as part of a cohesive Lean strategy.

Actionable recommendations include conducting Lean training for all staff involved in the SMED process and establishing cross-functional teams to oversee the integration. This approach ensures that the principles of Lean—such as continuous improvement and respect for people—are embedded within the SMED framework. Additionally, creating visual management systems can help track progress and maintain alignment with Lean objectives.

According to a report by PwC, organizations that successfully integrate Lean principles with specific process improvements like SMED can see up to a 20% increase in production efficiency. This statistic underscores the value of a holistic approach to operational excellence.

Technological Integration in SMED Processes

In the era of Industry 4.0, the integration of technology into manufacturing processes is not just an option; it's a necessity. Advanced analytics, IoT, and AI can provide real-time data and predictive insights that significantly enhance the SMED process. However, the challenge lies in selecting the right technologies that align with specific operational needs and ensuring staff can effectively utilize these tools.

Recommendations include starting with a technology audit to assess current capabilities and identify gaps. Following this, targeted investments in user-friendly technologies that support data-driven decision-making can be prioritized. Training programs should be updated to include new technological competencies, ensuring that the workforce is equipped to leverage these tools.

Bain & Company highlights that companies adopting Industry 4.0 technologies in their operations can expect a 15-20% increase in productivity. This potential gain should motivate executives to pursue technological integration within their SMED initiatives aggressively.

Ensuring Staff Engagement and Change Management

One of the most significant barriers to implementing SMED is resistance to change. Employees may be comfortable with existing processes and wary of new methodologies. Overcoming this challenge requires a focused approach to change management and staff engagement. It is imperative to communicate the benefits of SMED clearly and involve employees in the change process from the outset.

Establishing a change management team, preferably with a dedicated Change Manager, can facilitate a smooth transition. This team should be responsible for crafting a communication plan, addressing employee concerns, and providing regular updates on progress and successes. It is also beneficial to identify and empower internal champions who can advocate for the new processes among their peers.

McKinsey & Company's research finds that comprehensive change management programs can double the success rate of operational transformations. This statistic highlights the critical role that effective communication and staff engagement play in the successful implementation of SMED.

Measuring the Impact of SMED on Supply Chain Efficiency

Executives are often concerned with how process improvements like SMED will affect the broader supply chain. The impact of SMED on supply chain efficiency can be profound, as shorter setup times can lead to more flexible and responsive production schedules. This, in turn, can result in improved inventory management and a better ability to meet customer demands. However, quantifying this impact can be challenging without the right metrics in place.

To measure the impact effectively, organizations should develop a set of supply chain-specific KPIs, such as inventory turnover rates, on-time delivery rates, and supplier lead times. These KPIs should be monitored before and after SMED implementation to assess the direct effects on supply chain performance. Additionally, regular supplier reviews and customer feedback can provide qualitative insights into the improvements.

Accenture's analysis suggests that companies that effectively align their production processes with supply chain demands can achieve up to a 30% reduction in inventory costs and a 10% improvement in customer service levels. This demonstrates the potential supply chain benefits of implementing a robust SMED program.

SMED Case Studies

Here are additional case studies related to SMED.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced setup times by 45% across key production lines, enhancing operational agility.
  • Overall Equipment Effectiveness (OEE) improved by 25%, reflecting higher productivity and efficiency.
  • Completed training for 95% of the production staff, ensuring widespread adoption of new SMED procedures.
  • Introduced advanced analytics and IoT technologies, leading to a 20% increase in predictive maintenance efficiency.
  • Lean Manufacturing integration resulted in a 15% reduction in waste, aligning with continuous improvement goals.
  • Supply chain efficiency improvements noted, including a 20% reduction in inventory costs and a 12% improvement in on-time delivery rates.

The initiative's success is evident in the significant reduction in setup times and the substantial improvements in OEE, which directly translate to increased production capacity and efficiency. The high rate of training completion among staff underscores the effective change management and staff engagement strategies employed, ensuring that the workforce was well-prepared to adopt the new procedures. The integration of technology and Lean Manufacturing principles not only optimized the SMED process but also contributed to broader operational improvements, such as waste reduction and enhanced predictive maintenance. The positive impact on supply chain efficiency, evidenced by reduced inventory costs and improved delivery rates, further validates the initiative's success. However, achieving even greater results could have been possible with earlier technological integration and a more aggressive approach to Lean training across all organizational levels.

For next steps, it is recommended to focus on further technological enhancements, particularly in areas where real-time data can drive additional efficiencies. Expanding Lean Manufacturing training to include all employees, not just those directly involved in production, could foster a more deeply ingrained culture of continuous improvement. Additionally, exploring opportunities for further integration of SMED principles with other operational processes could unlock new efficiency gains. Regularly revisiting and refining the SMED process, in light of evolving industry standards and technological advancements, will ensure sustained operational excellence and competitive advantage.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Electronics Manufacturer Quick Changeover Enhancement, Flevy Management Insights, Joseph Robinson, 2025


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