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BENEFITS OF DOCUMENT
The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another. The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve and provide an implementation process. Once you are clear on what is missing you can then implement digital marketing solutions that address the identified missing components.
This guide covers the following topics:
• What is Digital Marketing
• The New Marketing Approach
• Key Components of Digital Marketing Strategy
• Checklist to Evaluate Online Presence
• Step-by-step Implementation Process
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Source: Best Practices in Social Media Strategy PowerPoint Slides: Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence PowerPoint (PPTX) Presentation, BusinessRules
ABOUT THE AUTHOR: BUSINESSRULES
Rekha Krishnamurthi, a business strategist, consultant and small business owner, has worked for various consulting firms including Ernst & Young helping Fortune 500 clients perform business process mapping, identify bottlenecks and implement improvements. As an experienced project manager, she has led small and large-scale projects from inception and planning to final delivery. [read more] Currently, she works at General Assemb.ly where she designs impactful learning experiences that re-skill and up-skill senior leadership and associates at in financial services, healthcare and consumer goods industries in the areas of digital marketing, data driven marketing, data analytics and product management.
BusinessRules has published 6 additional documents on Flevy.
File Type: PowerPoint (pptx)
File Size: 329.4 KB
Number of Slides: 17 (includes cover, transition, & marketing slides)
Related Topic(s): Social Media Strategy
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Oct 20, 2014
Most recent version published: Feb 14, 2018
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