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Social networks, blogs, web forums, and the like have influenced and disrupted almost every facet of life around the world. Smartphones and tablets have made it easy and cheap for users to create new content and share it with their contacts, as well as to review and comment on contributions.

Social Media is the collection of digital media and technologies that supports users to exchange information and individually or jointly design media content. Essentially, two types of social platforms are notable for companies:

1. "Internal Social Media" facilitates communication as well as knowledge- and experience-sharing between staff and strengthens solidarity within the company.

2. "External Social Media" comprises third-party platforms that companies use as a mouthpiece and feedback channel to reach their partners, and especially their customers.

Technology has enabled organizations to evaluate their Social Media activities through sophisticated tools.

This deck concentrates on external Social Media platforms including blogs, forums, video and picture portals, microblogs like Twitter, and social networks such as Facebook.

The presentation also entails information about Social Media in companies, measurement of Social Media activities, and a guideline for implementing KPI-based Social Media Management.

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Source: Social Media Management PowerPoint document

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