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Social Media Management   34-slide PPT PowerPoint presentation (PPT)
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Social Media Management (PowerPoint PPT)

File Type: 34-slide PPT PowerPoint presentation (PPT)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Social Media Management) is a 34-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Social networks, blogs, web forums, and the like have influenced and disrupted almost every facet of life around the world. Smartphones and tablets have made it easy and cheap for users to create new content and share it with their contacts, as well as to review and comment on contributions.

Social Media is the collection of digital media and technologies that supports users to exchange information and individually or jointly design media content. Essentially, two types of social platforms are notable for companies:

1. "Internal Social Media" facilitates communication as well as knowledge- and experience-sharing between staff and strengthens solidarity within the company.

2. "External Social Media" comprises third-party platforms that companies use as a mouthpiece and feedback channel to reach their partners, and especially their customers.

Technology has enabled organizations to evaluate their Social Media activities through sophisticated tools.

This deck concentrates on external Social Media platforms including blogs, forums, video and picture portals, microblogs like Twitter, and social networks such as Facebook.

The presentation also entails information about Social Media in companies, measurement of Social Media activities, and a guideline for implementing KPI-based Social Media Management.

The PPT delves into the Social Media Value Chain, capturing five key functions where social media is most prominently leveraged. This includes R&D, Purchasing, Production, Marketing & Sales, and After Sales. Each function is analyzed to show how social media can be harnessed to drive innovation, streamline communication, and enhance customer engagement. The value chain framework offers a comprehensive view of how social media activities can be integrated into various business processes to maximize impact and efficiency.

The presentation also outlines a step-wise approach to Social Media Implementation, focusing on detection and reaction. Detection involves setting up a consistent database by combining internal and external data feeds, enabling data-driven insights. Reaction emphasizes incorporating relevant information into the organization's decision-making process, requiring changes within the organization and its systems. This structured approach ensures that social media activities are not only monitored, but also effectively utilized to drive business outcomes.

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Source: Best Practices in Digital Transformation, Social Media PowerPoint Slides: Social Media Management PowerPoint (PPT) Presentation, LearnPPT Consulting


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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OVERVIEW

File Type: PowerPoint ppt (PPT)
Number of Slides: 34 (includes cover and all slides)

ABOUT THE AUTHOR

Author: LearnPPT Consulting
Additional documents from author: 123

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]


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