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DESCRIPTION
If you don't have a plan for spending your marketing dollars you're throwing away money. These tools will help you build that plan.
This spreadsheet includes:
Marketing Budget Allocation Tool – How much should you spend on marketing? That is a simple question with a complex answer. This tool helps you understand the impact the size of your data, base, number of referrals and closing rate play in setting your marketing budget.
Marketing calendar worksheet. Once you decide how much you want to spend, you need to map out a plan by month. This worksheet lets you see your entire year at a glance. It allows you to evaluate expenditures by month and by type.
The second document is series of questions designed to guide your thinking in the budget planning process.
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Source: Best Practices in Marketing Plan Development Excel: Marketing Plan Bundle Excel (XLS) Spreadsheet, Lorraine Ball, Marketing Strategist
OVERVIEW
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee.
Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.
Lorraine has an MBA from the University of Texas and a BA from Queens College, CUNY.
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