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Marketing Plan Bundle (Excel XLS)

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HIGHLIGHTS

Author: Lorraine Ball, Marketing Strategist

Immediate, digital download

File Type: Excel workbook (XLS)

Secondary File: PDF (PDF)

DOCUMENT DESCRIPTION

This product (Marketing Plan Bundle) is an Excel workbook (XLS) with a supplemental PDF document, which you can download immediately upon purchase.

If you don't have a plan for spending your marketing dollars you're throwing away money. These tools will help you build that plan.

This spreadsheet includes:

Marketing Budget Allocation Tool – How much should you spend on marketing? That is a simple question with a complex answer. This tool helps you understand the impact the size of your data, base, number of referrals and closing rate play in setting your marketing budget.

Marketing calendar worksheet. Once you decide how much you want to spend, you need to map out a plan by month. This worksheet lets you see your entire year at a glance. It allows you to evaluate expenditures by month and by type.

The second document is series of questions designed to guide your thinking in the budget planning process.

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development Excel: Marketing Plan Bundle Excel (XLS) Spreadsheet, Lorraine Ball, Marketing Strategist

ABOUT THE AUTHOR: LORRAINE BALL, MARKETING STRATEGIST

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee.

Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.

Lorraine has an MBA from the University of Texas and a BA from Queens College, CUNY. [read more]

Lorraine Ball, Marketing Strategist has published 2 additional documents on Flevy.

DETAILS

File Type: Excel (xls)

File Size: 83.5 KB

Related Topic(s): Marketing Plan Development

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to Professional Services (Other)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental PDF document.

Initial upload date (first version): Dec 12, 2012

Want to become an expert on Strategy Development? Take a look at the Strategy Development Stream, our most holistic collection of Strategy Development frameworks. Full details here.

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