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DOCUMENT DESCRIPTION

If you don't have a plan for spending your marketing dollars you're throwing away money. These tools will help you build that plan.

This spreadsheet includes:

Marketing Budget Allocation Tool - How much should you spend on marketing? That is a simple question with a complex answer. This tool helps you understand the impact the size of your data, base, number of referrals and closing rate play in setting your marketing budget.

Marketing calendar worksheet. Once you decide how much you want to spend, you need to map out a plan by month. This worksheet lets you see your entire year at a glance. It allows you to evaluate expenditures by month and by type.

The second document is series of questions designed to guide your thinking in the budget planning process.

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Source: Marketing Plan Bundle Excel document

Marketing Plan Bundle

Sold by Lorraine Ball, Marketing Strategist (this author has 3 documents)

$20.00

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This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to Professional Services (Other)

File Type: Excel (xls)

File Size: 83.5 KB

Related Topic(s): Marketing Plan Development

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental PDF document.

Initial upload date (first version): Dec 12, 2012

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