Marketing Innovation Diagnostic (Excel XLSX)

How does your marketing department stand up against industry averages in terms of innovation?

Assess your marketing efforts in terms of organising for innovation, culture, processes, brands, customers, technology, performance measurement, people, and geographies.

Use the questionnaire with clients and colleagues. Chart the results of great looking and professional diagrams.

This comprehensive Excel template provides a robust framework for evaluating your marketing innovation across multiple dimensions. It includes detailed sections on culture, processes, brands, customers, technology, performance measurement, people, and geographies. Each section is designed to capture critical insights and facilitate a thorough analysis of your marketing innovation capabilities.

The template features user-friendly dropdown menus for easy data entry, ensuring that you can quickly and efficiently gather responses from clients and colleagues. The results are automatically charted into professional diagrams, allowing for clear visualization of your marketing innovation performance. This visual representation aids in identifying strengths and areas for improvement, making it easier to strategize and implement necessary changes.

With this diagnostic tool, you can benchmark your marketing innovation efforts against industry standards, providing a clear picture of where you stand. The structured approach ensures that all relevant aspects of marketing innovation are covered, giving you a comprehensive understanding of your current position and future potential. This template is an essential resource for any organization looking to enhance its marketing innovation strategy.