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This presentations provides an overview to Analytical CRM. Analytical CRM is the part of Customer Relationship Management (CRM) that aims at storing, analyzing, and applying the knowledge about customers and about ways to approach customers.

Analytical CRM systems use techniques such as data mining, correlation, machine learning, statistical tools, and pattern recognition to analyze the customer data. These analytics help improve customer service by finding small problems which can be solved, perhaps, by marketing to different parts of a consumer audience differently.

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Source: Analytical CRM PowerPoint document

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Number of Slides: 9 (includes cover, transition slides)

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Upload date (first version): Aug 9, 2016






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