This PPT slide, part of the 32-slide Product Management KPIs PowerPoint presentation, presents a detailed analysis of Net Promoter Score (NPS) results at the user level for a specific account. The NPS score is recorded at 56, indicating a moderate level of customer satisfaction. The response rate is notably high at 74%, suggesting that users are engaged and willing to provide feedback.
The NPS distribution is broken down into 3 categories: detractors/passives, promoters, and neutral responses. There are 114 total responses, with 42 categorized as detractors or passives and 15 as promoters. This distribution highlights areas where the product is performing well and where improvements are necessary.
The slide also includes verbatim feedback from users, which provides qualitative insights into their experiences. Detractors express concerns about location tracking inaccuracies and accessibility issues. In contrast, promoters highlight features they appreciate, such as personalized workouts and integration with other applications. This feedback is crucial for understanding user sentiment and guiding future product enhancements.
The sidebar emphasizes the importance of user-level NPS surveys, noting that they can yield insights tailored to specific user personas. It suggests that designing the product experience around these personas can lead to higher NPS scores compared to broader account-level scores. Including a free-form feedback section in surveys is recommended, as it can elicit testimonials and identify brand advocates. This approach can enhance customer loyalty and inform product development strategies. Overall, the slide serves as a valuable tool for understanding user sentiment and guiding strategic decisions.
This slide is part of the Product Management KPIs PowerPoint presentation.
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KPI Net Promoter Score Product Management Cognitive Bias Customer Loyalty Customer Satisfaction Product Development Feedback
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