Essential KPIs for Measuring Product Stickiness PPT

This PPT slide, part of the 32-slide Product Management KPIs PowerPoint presentation, focuses on the importance of establishing Key Performance Indicators (KPIs) related to Product Stickiness, which measures user engagement with a product. It begins with an overview that emphasizes the necessity of these KPIs to determine whether users are consistently re-engaging with the product. The key question posed is straightforward: Are users returning to use the product?

The details section elaborates on the concept of stickiness, defining it as a characteristic of successful products. A product that exhibits stickiness means users are not only signing up, but are also actively using it as part of their daily routines. It warns against the pitfalls of attracting new users without retaining them, pointing out that this situation can lead to wasted marketing efforts and financial strain, especially for startups under pressure to grow.

Measurement methods are outlined next. The primary metric for gauging Product Stickiness is the ratio of Daily Active Users (DAU) to Monthly Active Users (MAU). This metric provides insight into the percentage of monthly users who engage with the product daily. Additionally, a similar metric using Weekly Active Users (WAU) against MAU is mentioned, reinforcing the idea that higher ratios indicate greater user stickiness.

The slide concludes with a reminder of the critical role that Product Managers play in understanding these metrics. They need to grasp what influences these scores to make informed decisions about product improvements and user engagement strategies. This slide serves as a foundational piece for organizations looking to enhance their product's user retention and overall effectiveness.

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KPI Net Promoter Score Product Management Cognitive Bias Key Performance Indicators