Growth through Creativity and Analytics   24-slide PPT PowerPoint presentation slide deck (PPTX)
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Growth through Creativity and Analytics (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 24 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Growth through Creativity and Analytics) is a 24-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

The most perfect union in today's global world is the unlocking of the next wave of growth. This is achieved by unifying Creativity and Analytics.

Combining the power of human ingenuity and the insights gleaned from Data Analytics is a good start. But the best marketers are now integrating the power combo of Creativity and Analytics into all functions across the Marketing Value Chain. Marketers that are leading the pack in driving growth understand that Data and Creativity are two sides of the same coin.

This presentation will introduce the 3 groups of marketers and how they approach Creativity and Analytics.

1. Idlers
2. Isolators
3. Integrators

This presentation also discusses the 3 principles followed by Integrators, which serve as their basic framework in achieving Marketing Excellence:

1. Integrators treat Creativity and Data as equal partners.
2. Integrators embed integration through an Agile Marketing Operating model.
3. Integrators seek "whole-brain" talent.

Pursuing these 3 principles will ensure efficient integration of Creativity and Analytics into a power combo.

This deck also includes slide templates for you to use in your own business presentations.

This PPT provides a comprehensive analysis of how leading companies integrate Creativity and Analytics to drive substantial growth. It delves into the distinct approaches of Idlers, Isolators, and Integrators, showcasing how each group leverages data and creativity differently. The presentation emphasizes the importance of treating Creativity and Data as equal partners, embedding integration through an Agile Marketing Operating model, and seeking "whole-brain" talent to achieve marketing excellence.

The deck includes valuable insights from a study of over 200+ CMOs, revealing that Integrators achieve significantly higher growth rates compared to Idlers and Isolators. It also highlights the varying levels of agency usage and talent acquisition across these groups. Integrators are shown to have better talent across the board, although few have the best in class. This presentation is a must-have for any marketing executive looking to harness the power of Creativity and Analytics to drive growth and innovation in their organization.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Analytics, Agile Marketing, Creative Thinking PowerPoint Slides: Growth through Creativity and Analytics PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Impact of Data Integration on Organizational Growth

Core Principles Driving Marketing Transformation

Agency Engagement Strategies Among Idlers, Isolators, and Integrators

Immediate Opportunities for Marketing Excellence

Immediate Opportunities for Marketing Excellence

This PPT slide outlines 3 immediate opportunities for enhancing marketing effectiveness, emphasizing the need for companies to adopt innovative approaches. The first opportunity focuses on Measurement and Attribution. It highlights the importance of leveraging various technologies to comprehensively assess marketing channels and link campaign success to specific creative elements. Notably, only 33% of integrators can effectively track the return on investment for their creative content across all campaigns, indicating a significant gap in measurement capabilities.

The second opportunity centers on AI-driven Consumer Insights. The slide points out that utilizing artificial intelligence can provide marketers with a deeper understanding of consumer behavior, including interests, motivations, and attitudes. However, a mere 25% of integrators are currently employing AI capabilities, suggesting that many organizations are missing out on valuable insights that could inform their marketing strategies.

The third opportunity addresses New and Creative Media Usage. It notes that traditional media companies are innovating by developing new ad formats and content aimed at creating more immersive brand experiences. Despite this, many companies continue to rely on repurposing existing content from traditional channels, which is identified as a missed opportunity. The slide emphasizes the potential benefits of mobile-tailored advertising, enhanced consumer engagement, and personalized experiences across various channels.

Overall, the content encourages companies to rethink their marketing strategies by embracing advanced measurement techniques, AI insights, and innovative media usage to stay distinct in a competitive environment.

Talent Assessment in Marketing Organizations

Assessing Data-Driven Creativity Among Marketers

Enhancing Customer Experience through Data Utilization


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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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