Growth Hacking is a buzzword these days. Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products. This can be in […]
Tag Archives | Idea Generation
McKinsey’s Three Horizons of Growth
Organizations undergo different phases of development. Some reach maturity and then decline over time, whereas others just fade away in the startup phase. A few businesses, however, evade collapse and maintain growth for years. They keep surprising their customers with novel product or service offerings. They accomplish this by allocating dedicated resources, investment, time, and […]
Brainstorming Redefined: 7 Steps to Questions-based Brainstorming
Creative ideas—such as Innovation, Process Improvement initiatives, or Growth Strategy opportunities—drive businesses. It’s every executive’s dream to manage a team that is creative enough to come up with innovative ideas perpetually. Traditional brainstorming is the conventional method utilized by teams to generate new ideas globally. The conventional brainstorming sessions, however, often falls short of generating […]
