Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions. However, only a few M&As achieve their desired revenue objectives. Revenue Synergies are a decisive factor in closing such deals. However, […]
Tag Archives | Customer Insights

OK, the Merger’s Done. How Do We Secure the Promised Revenue Synergies?
Contributed by Mark Bridges on October 8, 2019 in Management & Leadership, Strategy, Marketing, & Sales

The Secret to Success in the Digital Age: Building a Customer-Centric Culture of Innovation
A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas. […]
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