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How to Improve Your Business Online
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As an ambitious person who has managed to set up their own successful business online and is already seeing a significant return on their investment, you will be looking for your next step. Success is something that is never guaranteed in the business world, which is why you need to be constantly innovating in this industry. Your next step as a medium-sized company looking to hit the big time should be to improve your business’s presence online.
To give you a helping hand, this guide is going to walk you through some essential information that will help you take that next leap into success. By following the advice below, you will be able to begin improving the online presence of your business and reaching more people in a positive way, starting today.
Get found by more potential customers
When it comes to running an online business, a lot of focus is put onto the look of your website and how the visuals reflect your branding. It is, of course, very important for getting potential customers to want to spend their hard-earned money with you, but it is useless if they can’t find you online first.
Taking some time and effort to ensure that new customers are able to come across your company online is one of the best things you can do to ensure that you are making the profits that you deserve.
Buy a domain name that people will remember
When you are based solely online, you need to make sure that every part of your website is geared toward being easily recognizable. Using an expert service such as Krystal will allow you to purchase a domain name for your business’s website that is tailored to you.
If your business name is, for example, Handmade Jewelry, you need a domain name that either matches your business title exactly or is closely enough related to be easily found. The last thing you want is to spend lots of time and money getting professional website designers to make your online presence look amazing only to discover that your domain name is not related to your branding or even the industry you are in.
Think outside the box with marketing
Marketing your business can come in many forms. When working online, you need to remember not to forget the benefits of SEO. Getting a professional company to work on link-building for your website will help more customers to find you and products.
Diversify what you have to offer
When you are looking to grow your business online, working out how to choose a new product to sell online is a sure-fire way of getting bigger profits and appealing to more people.
Think about the current products that you sell and your target audience. This will help you to narrow down your options as you will want new products that relate to what you already sell and are still going to appeal to the age range/interests of your current customers.
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The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another.
The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve [read more]
Want to Achieve Excellence in Digital Transformation?
Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
Learn about our Digital Transformation Best Practice Frameworks here.
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About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
