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Everything You Need to Know about Brand Licensing

By Flevy | December 5, 2014

English_&_Hebrew_Coke_labelsPete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert he is frequently asked to speak at branding and licensing conferences and leading business schools globally.

His firm recently published a series of training guides/webinars and videos on brand licensing to Flevy. See them listed below:

Brand Licensing Guidebook
Guide Only  /  Guide + Video

Defining Your Brand Licensing Gameplan
Guide Only  /  Guide + Video

Scouting for Playmakers
Guide Only  /  Guide + Video

Grooming Perennial Champions
Guide Only  /  Guide + Video

Signing Your Dream Team
Guide Only  /  Guide + Video

Getting Ready for the Draft
Guide Only  /  Guide + Video

Interested in other aspects of Corporate Marketing?  Take a look at our Marketing Plan Development Toolkit.

Brand Licensing Webinar Series Bundle – this includes all the guides listed above
Guide Only  /  Guide + Videos

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