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Growth Hacking Experimentation

Growth Hacking is a buzzword these days.  Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it.  For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products.  This can be in […]

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AARRR Growth Funnel

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.”  It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]

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Lean Startup Methodology

Traditional Startups demand that the entrepreneurs formulate a comprehensive 5-year Business Plan. The approach that traditional startups typically adopt is a linear, effort-intensive, and costly process that necessitates in-depth reflection, planning, and execution with minimal customer interaction and feedback. The approach requires careful deliberation over detailed financial projections during the planning phase to make potential […]

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4 Actions Framework

A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. This fiercely competitive environment has clear and accepted boundaries with well-defined competitive rules.  Companies strive to surpass their competitors and capture a larger portion of the product […]

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Customer Development Model (CDM)

In today’s business environment, there are many startups that have not yet reached the level of being fully established companies.  This situation can be attributed to various factors, including ideas that do not gain traction, insufficient funding, and inadequate customer analysis. During their initial stages, startups make speculative assumptions concerning their Business Model. These assumptions […]

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The 5 Building Blocks to Developing a Learning Organization

Organizations need to persistently improve the way they do business to staying ahead of the curve.  New ideas trigger organizational improvement and build the foundation of a Learning Organization. Scholars have defined a Learning Organization in many different ways.  Some suggest it as an organization skilled at creating, acquiring, and transferring knowledge, and at modifying […]

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McKinsey Feedback Model

Feedback Is the Breakfast of Champions – Understanding the McKinsey Feedback Model

According to Ken Blanchard, the co-founder of Situational Leadership, “Feedback is the breakfast of champions.” McKinsey is a feedback-driven culture. Their culture has developed better consultants and made sure that there is greater client impact. Even less tenured consultants are expected to provide frequent, upward feedback to their leadership. Providing feedback is critical to helping […]

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The SCARF Model

Leadership skills are the most important attribute for someone starting out in an entry-level career or seeking to advance the job ladder.  Competent and able leadership is at the core of every successful business. Leaders who are able to deal with different personalities and behaviors are more likely to create an effective workplace than others. […]

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Ikigai Framework

Purpose gives people a sense of what really matters in their lives and drives them.  It is a deep and personal understanding of what they aim to achieve and how their actions contribute to a greater goal or fulfillment.  It is what makes them feel motivated and empowered. Purpose involves aligning personal aspirations with a […]

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The Holacracy Framework

The concept of self-organization emerged as a response to the limitations and inefficiencies of traditional hierarchical organizations.  Organizations recognized the need for a more flexible and adaptive approach to harness the collective intelligence and creativity of their employees. Self-organization refers to a decentralized approach where Decision making authority is distributed among teams and individuals within […]

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Agile Talent Acquisition Strategy

As organizations develop rapidly, recruitment becomes a new problem. Recruiting is failing to stay up, even though its reputation depends on its ability to quickly react to changing business demands. Thus, recruiting executives must be adaptive in a very dynamic firm. We can use this 3-phase approach to construct agile procedures that are more responsive […]

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The Cynefin Framework

Decision Making in challenging situations isn’t easy.  The decision on how to approach and respond to a problem varies depending on the circumstances. Decisions necessitate a tailored approach, which should help avoid making a fatal decision with irreparable consequences. The Cynefin Framework is a model to assist in making effective decisions in dynamic contexts.  It […]

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