Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
About David Tang
David Tang is an entrepreneur and management consultant. His current focus is Flevy, the marketplace for business best practices (e.g. frameworks & methodologies, presentation templates, financial models). Prior to Flevy, David worked as a management consultant for 8 years. His consulting experience spans corporate strategy, marketing, operations, change management, and IT; both domestic and international (EMEA + APAC). Industries served include Media & Entertainment, Telecommunications, Consumer Products/Retail, High-Tech, Life Sciences, and Business Services. You can connect with David here on LinkedIn.Author Archive | David Tang

Why People Won’t Buy Your Product Even Though It’s Awesome
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
Perform Strategic Management Right with a Balanced Scorecard
It’s (relatively) easy to come up with a corporate vision, with a mission statement, with a set of strategies. But, when it comes to the execution of that vision and strategy, things become much more challenging. This difficulty increases as the size of the organization increases. For proper strategic performance management, a number of methodologies […]

Tips from a Consultant: Some Not-so-Obvious Excel Shortcuts
There are 3 things that separate the struggling Excel monkey from the seasoned one. Keyboard Shortcuts. Knowing your keyboard shortcuts will dramatically accelerate the speed and efficiency of your work. It also makes you look like a real pro when your colleagues see you jump from cell to cell, sheet to sheet without ever touching […]
Tips from a Consultant: Some Not-so-Obvious PowerPoint Shortcuts
Creating PowerPoint slides can be a very time consuming process. When I first started working in consulting, some slides would take me several hours to create. Hundreds of slides later, I can produce the same quality and complexity of slides in a matter of minutes. How do we become much more productive? Partly, it’s just […]
Deconstruct and Innovate Your Business Model
The business model is at the core of any organization’s Corporate Strategy. It defines how the company creates, delivers, and captures value. Most tech startups fail because they lack a viable business model. Even for enterprises with established business models, they often need to revisit and innovate on their business models. To understand the essence […]
Establish Yourself as an Industry Thought Leader
We are looking for business professionals like yourself to guest blog on Flevy. Your article will be syndicated to major news sites, such as CNN, Time, and Reuters. This is a great way to market yourself or your firm as a thought leader. Please email David ([email protected]) for more details.
Craft a Successful Strategy for Emerging Markets
As the US and European economies remain teetering on the edge of uncertainty, we are seeing tremendous growth in the emerging markets. Plus, these emerging markets are almost unfathomable in size. Take Beijing, as an example. The population of this one city—not even the largest in China—is more than double that of the populations of […]
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