We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the most widely used tools in various campaigns. SEO and content marketing are still the two most popular instruments brands use to market to customers, but there is a new trend that will be even bigger in 2017: video marketing.
According to the online MBA degree program of Northeastern University, there are a few reasons why video marketing will be even more popular this year. For starters, the infrastructure supporting the audience is more ready for high quality video content. More importantly, video marketing is 10 times more effective in conveying messages due to its audio/visual nature.
Learn more about trends that will be affecting the internet marketing landscape from the full infographic, Trends That Are Changing the Way Brands Market to Consumers.
This infographic was created by Northeastern University.