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2017: The Year of Video Marketing [INFOGRAPHIC]

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Featured Best Practice on Digital Marketing Strategy

78-page PDF document
This is a Smart Insights template on taking steps to improve your digital strategy! Very useful when creating or refining your plans to make more better use of the fantastic opportunities available from digital marketing. It\'s a sample of our actionable advice for marketers including key Steps [read more]

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We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the most widely used tools in various campaigns. SEO and content marketing are still the two most popular instruments brands use to market to customers, but there is a new trend that will be even bigger in 2017: video marketing.

According to the online MBA degree program of Northeastern University, there are a few reasons why video marketing will be even more popular this year. For starters, the infrastructure supporting the audience is more ready for high quality video content. More importantly, video marketing is 10 times more effective in conveying messages due to its audio/visual nature.

Learn more about trends that will be affecting the internet marketing landscape from the full infographic, Trends That Are Changing the Way Brands Market to Consumers.

This infographic was created by Northeastern University.

trends-brands-market-cosumers set 3 Number 2

34-slide PowerPoint presentation
Introducing a new and improved digital marketing template plan for 2021. This is your template to update and use as a digital strategy for ongoing business activity rather than a one-off campaign. It's useful for presenting to the Board, Senior Executives, General Management, and to your [read more]

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Readers of This Article Are Interested in These Resources


Excel workbook
The spreadsheet model is designed to help you develop a budget model for campaigns or annual planning. It enables you to performa a "what-if" analysis for varying investment in digital media to see the impact on leads, sales and return on investment.


 
86-page PDF document
 
 
17-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.





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