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Flevy Management Insights Q&A
How should companies evaluate the scalability of Build vs. Buy options in their IT strategy?


This article provides a detailed response to: How should companies evaluate the scalability of Build vs. Buy options in their IT strategy? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR Companies should evaluate Build vs. Buy options in IT strategy by analyzing strategic implications, cost, resource needs, and scalability to align with business objectives and technological requirements.

Reading time: 5 minutes


Evaluating the scalability of Build vs. Buy options in an organization's IT strategy is a critical decision that can significantly impact its operational efficiency, innovation capabilities, and competitive edge. This decision-making process involves analyzing various factors such as cost, time to market, customization needs, and long-term strategic goals. By carefully considering these elements, organizations can make informed choices that align with their business objectives and technological requirements.

Understanding the Strategic Implications

When considering Build vs. Buy, organizations must first understand the strategic implications of each option. Building custom solutions allows for tailored features and functionalities that precisely meet specific business needs. It offers greater control over the development process, potentially leading to a competitive advantage if the solution significantly enhances operational efficiency or customer experience. However, this approach requires significant investment in terms of time, resources, and expertise. According to Gartner, custom-built solutions can lead to higher long-term maintenance costs and may pose scalability challenges as the organization grows and its needs evolve.

On the other hand, buying off-the-shelf software can be more cost-effective and allows for quicker implementation. Vendors often provide continuous updates and support, reducing the burden on internal IT staff. However, organizations may face limitations in terms of customization and dependency on the vendor for critical updates and feature enhancements. A study by McKinsey highlighted that companies prioritizing speed and efficiency in their digital transformation efforts often favor buying solutions to leverage existing technologies and accelerate time to value.

Strategic Planning plays a crucial role in this decision-making process. Organizations must align their IT strategy with their overall business strategy, considering how the Build or Buy decision will support their long-term goals. For instance, a company focusing on innovation and market differentiation might lean towards building custom solutions, while a company aiming for quick market entry and operational efficiency might prefer buying.

Explore related management topics: Digital Transformation Customer Experience Competitive Advantage IT Strategy Market Entry Build vs. Buy

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Assessing Cost and Resource Implications

Cost is a pivotal factor in the Build vs. Buy decision. Building custom IT solutions often requires upfront investment in development, which includes hiring skilled developers, investing in technology infrastructure, and allocating resources for ongoing maintenance and support. According to Deloitte, the total cost of ownership for custom-built software must include not only initial development costs but also long-term expenses related to upgrades, security, compliance, and scalability. These costs can be significant, especially for complex projects or those requiring cutting-edge technology expertise.

Conversely, buying software typically involves licensing fees, subscription costs, and potentially, costs for additional customization or integration services. While the initial expenditure may be lower compared to building, organizations need to consider the total cost of ownership over the software's lifecycle, including upgrade and support costs. PwC reports that organizations often underestimate the long-term costs associated with bought solutions, particularly when they require extensive customization to fit the company's needs.

Resource implications also play a critical role. Organizations must assess their internal capabilities and determine whether they have the necessary skills and expertise to develop and maintain a custom solution. If not, the costs and time required to build these capabilities or hire external talent must be factored into the decision. For bought solutions, the focus shifts to evaluating the vendor's ability to provide reliable support and continuous innovation to meet the organization's evolving needs.

Evaluating Scalability and Flexibility

Scalability is a key consideration in the Build vs. Buy debate. Organizations need solutions that can grow and adapt as their business evolves. Custom-built solutions offer the benefit of being designed with specific scalability requirements in mind. However, achieving this requires foresight and a deep understanding of future needs, which can be challenging to predict accurately. Accenture's research indicates that scalable custom solutions necessitate a modular architecture that allows for easy adaptation and integration with new technologies, a task that requires significant architectural expertise.

Buying software, while potentially less flexible in terms of customization, often provides scalability through vendor-managed updates and cloud-based solutions. Vendors typically invest heavily in ensuring their products can scale to meet the demands of a broad customer base, which can benefit organizations without the need to invest directly in scalability features. According to Forrester, leveraging cloud-based SaaS solutions can significantly reduce scalability concerns, as these platforms are designed to handle varying levels of demand and can be easily adjusted to meet changing business requirements.

Ultimately, the decision to build or buy should be based on a comprehensive analysis of the organization's current and future needs, strategic goals, cost considerations, and internal capabilities. Real-world examples, such as Netflix's decision to build its content delivery network (CDN) to ensure optimal streaming performance worldwide, illustrate the benefits of custom solutions for specific strategic needs. Conversely, small to medium-sized enterprises (SMEs) often find value in buying SaaS solutions to manage their CRM or ERP needs, benefiting from the scalability and efficiency these solutions offer without the need for significant upfront investment in development.

Explore related management topics: Business Requirements

Best Practices in Build vs. Buy

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Explore all of our best practices in: Build vs. Buy

Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Make or Buy Decision Analysis for Agritech Firm in Precision Farming

Scenario: An Agritech firm specializing in precision farming technologies is grappling with the Make or Buy dilemma.

Read Full Case Study

Sustainability Strategy for Boutique Hotel Chain in Eco-Tourism Niche

Scenario: A boutique hotel chain in the eco-tourism sector is navigating the strategic challenge of a "build vs.

Read Full Case Study

Make or Buy Decision Analysis for Luxury Goods Manufacturer

Scenario: The organization in question is a high-end luxury goods manufacturer facing challenges in deciding whether to make components in-house or outsource to third-party vendors.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How do evolving consumer privacy concerns influence the Make vs. Buy decision in data management and analytics?
Evolving consumer privacy concerns significantly impact the Make vs. Buy decision in data management and analytics, influenced by Regulatory Compliance, Technological Advancements, Strategic Alignment, Cost Implications, and Operational Efficiency. [Read full explanation]
How can manufacturers use Make vs. Buy decisions to better align with consumer demands for ethical and sustainable products?
Manufacturers can align with consumer demands for ethical and sustainable products through informed Make vs. Buy decisions, focusing on Strategic Sourcing, Supplier Partnerships, and investing in Sustainable Manufacturing Technologies. [Read full explanation]
How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing?
3D printing technology is reshaping manufacturing by promoting in-house production due to its benefits in customization, speed, cost savings, and supply chain resilience, necessitating strategic integration for innovation and market competitiveness. [Read full explanation]
What role do customer expectations play in shaping the Build vs. Buy strategy in today's market?
Customer expectations significantly influence the Build vs. Buy strategy, guiding organizations in Strategic Planning and Innovation to meet market demands and technological advancements. [Read full explanation]
How do emerging trends in consumer behavior impact Make vs. Buy decisions in product development and marketing?
Emerging consumer trends in sustainability, personalization, and digital/omnichannel experiences significantly impact Make vs. Buy decisions, influencing product development and marketing strategies to align with consumer expectations. [Read full explanation]
What impact does the increasing importance of data privacy regulations have on the Build vs. Buy debate?
The increasing importance of data privacy regulations significantly influences the Build vs. Buy debate, necessitating careful consideration of Strategic Planning, Risk Management, Operational Excellence, and Innovation to ensure compliance and maintain Competitive Advantage. [Read full explanation]
How does geopolitical instability influence the Make vs. Buy decision for global businesses?
Geopolitical instability complicates the Make vs. Buy decision for global businesses by introducing supply chain disruptions, changing trade policies, and increasing risk, necessitating robust Supply Chain Management and Strategic Planning for Operational Excellence and sustainability. [Read full explanation]
How does the Build vs. Buy decision impact supply chain resilience in the manufacturing sector?
The Build vs. Buy decision significantly influences supply chain resilience in manufacturing, balancing in-house capability development with outsourcing to optimize control, flexibility, and response to disruptions. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


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