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Flevy Management Insights Q&A
How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing?


This article provides a detailed response to: How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR 3D printing technology is reshaping manufacturing by promoting in-house production due to its benefits in customization, speed, cost savings, and supply chain resilience, necessitating strategic integration for innovation and market competitiveness.

Reading time: 4 minutes


Advancements in 3D printing technology are significantly altering the landscape of manufacturing, influencing the strategic decision-making process regarding whether to build in-house or buy from external suppliers. This shift is driven by the technology's ability to offer customized production, reduce time to market, and potentially lower costs. As organizations navigate these changes, understanding the impact of 3D printing on Build vs. Buy decisions is crucial for maintaining competitive advantage and fostering innovation.

Impact on Customization and Speed

One of the most significant advantages of 3D printing technology is its ability to produce highly customized parts quickly and efficiently. This capability is particularly beneficial for industries such as aerospace, automotive, and healthcare, where customization is often critical to product success. For example, in the healthcare sector, 3D printing is used to create custom prosthetics and implants tailored to individual patient needs, a process that would be significantly more complex and costly using traditional manufacturing methods. This level of customization and speed in production shifts the Build vs. Buy decision towards building, as organizations can maintain control over the production process, ensuring that the specific requirements are met without relying on external suppliers.

Moreover, the ability to rapidly prototype and iterate designs with 3D printing technology accelerates the product development cycle. Organizations can quickly test and refine products, leading to faster time to market and greater agility in responding to market changes. This advantage supports a strategic shift towards in-house production, as the speed and flexibility offered by 3D printing can outweigh the benefits of outsourcing to external manufacturers, which may involve longer lead times and less flexibility in making design changes.

However, the decision to build or buy is also influenced by the organization's capability to invest in and integrate 3D printing technology into its operations. While the technology offers significant advantages, it requires specialized knowledge and skills to fully leverage its potential. Organizations must consider the costs of acquiring and maintaining 3D printing equipment, as well as training staff, against the benefits of increased customization and speed.

Explore related management topics: 3D Printing Build vs. Buy

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Cost Considerations and Efficiency

From a cost perspective, 3D printing technology can offer substantial savings, particularly for low-volume, high-complexity products. Traditional manufacturing methods often involve significant setup costs and economies of scale, which can make small-batch production prohibitively expensive. In contrast, 3D printing allows for cost-effective production of small quantities, as it eliminates the need for expensive molds and tooling. This cost efficiency can tilt the Build vs. Buy decision towards building, especially for organizations that operate in niches or have highly specialized product requirements.

However, the cost benefits of 3D printing must be weighed against the initial investment in technology and the ongoing costs of materials and operation. While the technology can reduce production costs for certain items, it may not be the most cost-effective solution for all products or components. Organizations must conduct a thorough cost-benefit analysis, considering the specific characteristics of their products and the potential savings from reduced waste, lower inventory levels, and minimized transportation costs.

It's also important to consider the impact of 3D printing on supply chain dynamics. The technology enables a more decentralized production model, potentially reducing reliance on global supply chains and mitigating risks associated with supply chain disruptions. This shift can lead to significant strategic advantages, encouraging organizations to invest in 3D printing capabilities to enhance their resilience and flexibility.

Explore related management topics: Supply Chain

Strategic and Competitive Implications

The strategic implications of 3D printing technology extend beyond cost and efficiency considerations. Adopting 3D printing can significantly enhance an organization's competitive position by enabling innovation, reducing time to market, and offering the ability to quickly adapt to changing customer demands. For instance, the automotive industry has embraced 3D printing to produce complex parts that are lighter and stronger than those made with traditional methods, contributing to improved vehicle performance and fuel efficiency.

Furthermore, the decision to build in-house using 3D printing technology can protect intellectual property (IP) and proprietary designs. By controlling the production process, organizations can safeguard their IP from potential risks associated with sharing sensitive information with external suppliers. This consideration is particularly crucial in industries where competitive advantage is closely tied to unique product designs and technology.

In conclusion, while 3D printing technology presents organizations with the opportunity to significantly enhance their manufacturing capabilities, the decision to build or buy remains complex and multifaceted. Organizations must carefully consider the impacts on customization, speed, cost, supply chain dynamics, and competitive advantage. Those that strategically integrate 3D printing into their operations can leverage the technology to not only optimize their manufacturing processes but also to drive innovation and secure a competitive edge in the market.

Explore related management topics: Competitive Advantage

Best Practices in Build vs. Buy

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Explore all of our best practices in: Build vs. Buy

Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Sustainable Growth Strategy for Offshore Wind Energy Firm

Scenario: An established offshore wind energy company is at a crossroads, facing the strategic dilemma of make or buy to accelerate its growth and maintain competitiveness.

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Sustainability Strategy for Boutique Hotel Chain in Eco-Tourism Niche

Scenario: A boutique hotel chain in the eco-tourism sector is navigating the strategic challenge of a "build vs.

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Make or Buy Decision Analysis for Biotech Firm in Specialty Pharmaceuticals

Scenario: A biotech firm specializing in specialty pharmaceuticals faces challenges in optimizing its Make or Buy strategy.

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Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

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Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Technology Acquisition Strategy for Professional Services Firm in Digital Space

Scenario: The organization, a global professional services provider specializing in digital transformation solutions, faces a pivotal decision in its growth trajectory—whether to build a proprietary platform to deliver its services or to acquire an existing platform.

Read Full Case Study


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Related Questions

Here are our additional questions you may be interested in.

How do companies assess the impact of Build vs. Buy decisions on their brand reputation and customer trust?
Organizations assess Build vs. Buy impacts on brand reputation and customer trust through Strategic Planning, Risk Management, and Operational Excellence, aligning decisions with core values and market perception. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What role do customer expectations play in shaping the Build vs. Buy strategy in today's market?
Customer expectations significantly influence the Build vs. Buy strategy, guiding organizations in Strategic Planning and Innovation to meet market demands and technological advancements. [Read full explanation]
How does the emergence of quantum computing affect the strategic Build vs. Buy decisions in data security and encryption?
The emergence of quantum computing necessitates a strategic reevaluation of Build vs. Buy decisions in data security, urging immediate action towards quantum-resistant encryption to mitigate future risks. [Read full explanation]
In what ways can Build vs. Buy decisions influence a company's ability to attract and retain top talent?
Build vs. Buy decisions impact an organization's ability to attract and retain top talent by shaping its Innovation Culture, Skill Development opportunities, and Organizational Culture. [Read full explanation]
How does the shift towards remote work influence Make vs. Buy decisions in technology infrastructure?
The shift towards remote work has made Make vs. Buy decisions in technology infrastructure more complex, necessitating deeper analysis of cost, scalability, security, compliance, and Strategic Planning to align with organizational goals. [Read full explanation]
How do evolving consumer privacy concerns influence the Make vs. Buy decision in data management and analytics?
Evolving consumer privacy concerns significantly impact the Make vs. Buy decision in data management and analytics, influenced by Regulatory Compliance, Technological Advancements, Strategic Alignment, Cost Implications, and Operational Efficiency. [Read full explanation]
What are the environmental sustainability considerations in the Make vs. Buy decision-making process for manufacturers?
The Make vs. Buy decision in manufacturing involves analyzing economic and environmental impacts, assessing suppliers' sustainability practices, and investing in technology to align with sustainability goals and Operational Excellence. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


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