Flevy Management Insights Case Study

Dashboard Visualization Revamp for Aerospace Manufacturer in Competitive Market

     Mark Bridges    |    Chart Design


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Chart Design to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A leading aerospace company faced challenges in visualizing operational data, which hindered Strategic Decision-Making due to an outdated dashboard design. The initiative to improve data visualization resulted in faster decision-making and increased user engagement, but highlighted the need for stronger Change Management to overcome user resistance and technical integration issues.

Reading time: 8 minutes

Consider this scenario: A leading aerospace company is grappling with the complexity of visualizing operational data which has been impeding strategic decision-making.

The organization's current dashboard design is outdated and fails to provide clear, actionable insights from vast quantities of data generated across various departments. With the aerospace market rapidly evolving, the company is seeking to enhance its data visualization capabilities to maintain a competitive edge and make more informed decisions.



In reviewing the situation, it appears that the organization's dashboard visualization tools may not be aligned with the current business scale or the complexity of data generated. Two hypotheses could be: firstly, the existing chart design is not effectively representing critical data, leading to poor decision-making. Secondly, the lack of intuitive and interactive elements in the chart design may be causing inefficiencies in data consumption by key stakeholders.

Strategic Analysis and Execution Methodology

The transformation of the organization's chart design can be achieved through a structured 5-phase process, ensuring a comprehensive overhaul of the dashboard visualization system. This methodology will not only streamline data representation but also align it with strategic objectives, enhancing overall decision-making efficiency.

  1. Needs Assessment and Planning: Begin by assessing the current state of the dashboard design, understanding stakeholder requirements, and planning the project scope. Key questions include: What specific insights are stakeholders lacking? What design elements could improve data comprehension? This phase will also involve setting up a project management office (PMO) to oversee execution.
  2. Data Analysis and Design Prototyping: Analyze the data to be visualized and develop prototype designs. Activities include identifying key performance indicators and creating mock-ups for stakeholder review. Challenges often arise in balancing detail with clarity and ensuring user-friendliness.
  3. Stakeholder Feedback and Design Refinement: Collect feedback on the prototypes from end-users and refine the design accordingly. This iterative process ensures the final product meets the needs of all user groups, with potential challenges in reconciling differing opinions and priorities.
  4. Implementation and Training: Roll out the new dashboard design and conduct comprehensive training sessions. Key analysis includes monitoring adoption rates and user satisfaction, with challenges potentially arising in user resistance or technical issues.
  5. Post-Implementation Review and Continuous Improvement: Evaluate the effectiveness of the new design and establish a process for ongoing refinement. Look for improvements in decision-making speed and accuracy, and anticipate the need for adjustments as business needs evolve.

For effective implementation, take a look at these Chart Design best practices:

Composition Visuals: Column, Waterfall, Pie, Mondrian (13-slide PowerPoint deck)
Visual Selection Process (Series Overview) (20-slide PowerPoint deck)
Rating Visuals: Opportunity Prioritization Chart and Booz Balls (10-slide PowerPoint deck)
Time Series Visuals: Line Charts, Column Charts, Area Charts (13-slide PowerPoint deck)
Correlation Visuals: X-Y Scatter, Paired Bar/Column, Bubble, Radar (11-slide PowerPoint deck)
View additional Chart Design best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Anticipated Executive Questions

While the methodology outlined is robust, executives may inquire about the integration of these new designs with existing IT infrastructure. It is imperative to ensure that the new dashboard is seamlessly compatible with current systems, utilizing API-driven approaches for easy integration and future scalability.

Another question may revolve around the adaptability of the design to future data sources and types. The design architecture must be flexible to accommodate new data streams and evolving analysis techniques, such as predictive analytics or machine learning.

Finally, executives will be interested in the time-to-value of the new dashboard design. The emphasis should be on agile development practices to deliver quick wins and establish a cadence for continuous delivery of enhancements.

Expected Business Outcomes

  • Improved decision-making speed and accuracy, with potential for a 20% reduction in time spent on data analysis.
  • Enhanced user engagement with the dashboard, potentially increasing daily active use by 35%.
  • Greater adaptability to market changes due to real-time data visualization capabilities.

Implementation Challenges

  • Resistance to change from users accustomed to the old dashboard design, requiring careful change management and communication strategies.
  • Technical integration challenges with existing systems, necessitating a detailed IT architecture review.
  • Ensuring data security and privacy in the new design, particularly when handling sensitive aerospace data.

Chart Design KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets managed.
     – Peter Drucker

  • User Adoption Rate: Measures the percentage of target users actively utilizing the new dashboard, highlighting the effectiveness of training and change management efforts.
  • Decision-Making Efficiency: Tracks the time taken from data visualization to decision, emphasizing the impact of the new design on operational speed.
  • Dashboard Performance: Monitors load times and system reliability, ensuring the technical robustness of the new solution.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it was observed that incorporating user feedback early and often leads to higher satisfaction and adoption rates. According to a study by McKinsey, companies that engage end-users throughout the design process are 33% more likely to achieve project success.

Another insight gained was the importance of data governance in the design of the new dashboard. Establishing clear guidelines for data quality and consistency is critical for reliable visualizations, as emphasized by research from Gartner.

Chart Design Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Chart Design. These resources below were developed by management consulting firms and Chart Design subject matter experts.

Chart Design Deliverables

  • Data Visualization Best Practices (PDF)
  • Dashboard Design Prototype (Figma/Adobe XD)
  • Implementation Roadmap (PowerPoint)
  • Training Materials and User Guides (Word/PDF)
  • Post-Implementation Review Report (PowerPoint)

Explore more Chart Design deliverables

Data Governance and Quality Control

Ensuring data quality is paramount in any dashboard visualization initiative. Poor data quality can lead to mistrust in the dashboard outputs and ultimately in the decisions that are based upon them. A comprehensive data governance framework must be established to maintain the integrity of the data. According to a report by Gartner, organizations believe poor data quality to be responsible for an average of $15 million per year in losses.

It is critical to implement processes for ongoing data validation and cleansing. This includes setting clear policies on data entry, regular audits of the data sources, and establishing roles and responsibilities for data stewardship. Such diligence will not only safeguard the quality of the visualization but also enhance the credibility of the insights derived from it.

Scalability and Future-Proofing

The aerospace industry is rapidly evolving with the integration of new technologies and data streams. The dashboard design must, therefore, be scalable and flexible to incorporate future data sources and advanced analytics capabilities. This foresight will prevent the need for another major overhaul in the near future and ensure that the dashboard remains a powerful tool for strategic decision-making.

The design architecture should be built on modular principles, allowing for the easy addition of new data modules. Embracing cloud-based solutions can offer the necessary scalability and agility. According to a study by Bain & Company, companies that utilize scalable and flexible IT solutions can see a 3x increase in cost efficiency compared to those that do not.

Change Management and User Adoption

The success of a new dashboard is not only in its design but also in its adoption by the users. Effective change management strategies are essential to encourage user engagement and to ensure a smooth transition. This includes clear communication of the benefits, comprehensive training programs, and ongoing support post-implementation.

According to McKinsey, successful change management programs are three times more likely to lead to successful projects. By engaging with users early in the process and providing a clear vision of the future state, organizations can foster a culture that is receptive to change and innovation.

Integration with Existing Systems

The integration of the new dashboard with the organization's existing IT infrastructure is a concern that must be addressed meticulously. Seamless integration ensures that there is no disruption to current operations and that users can transition smoothly to the new system. It is crucial to utilize APIs and establish a flexible data architecture that can communicate effectively with legacy systems.

Accenture highlights the importance of interoperability in their technology vision report, stating that 74% of business and IT executives believe that their company's ability to generate business value will increasingly be based on the limitations and opportunities of their technology architecture. Therefore, a dashboard that is well-integrated can serve as a catalyst for broader digital transformation initiatives.

Chart Design Case Studies

Here are additional case studies related to Chart Design.

Operational Excellence in Chart Design for Semiconductor Firm

Scenario: The organization operates in the semiconductor industry and is facing challenges in visualizing complex data effectively through their Chart Design processes.

Read Full Case Study

Visual Analytics Enhancement for a Telecom Giant

Scenario: The organization is a leading telecom provider facing challenges in effectively utilizing their vast data through Chart Design.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to Chart Design

Here are additional best practices relevant to Chart Design from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved decision-making speed and accuracy, potentially reducing data analysis time by 20%.
  • Enhanced user engagement with the dashboard, potentially increasing daily active use by 35%.
  • Greater adaptability to market changes due to real-time data visualization capabilities.
  • Successful integration of new designs with existing IT infrastructure, ensuring seamless compatibility and future scalability.
  • Challenges in user resistance to change, technical integration, and data security in the new design.

The initiative has yielded positive outcomes in improving decision-making speed and accuracy, as well as enhancing user engagement with the dashboard. The successful integration of new designs with existing IT infrastructure has provided a solid foundation for future scalability. However, challenges were encountered in user resistance to change, technical integration, and data security. These challenges may have impacted the full realization of the initiative's potential. Alternative strategies could have included more robust change management efforts to address user resistance and a more comprehensive approach to addressing technical integration and data security concerns.

It is recommended to conduct a thorough review of the change management strategy to address user resistance and enhance adoption. Additionally, a detailed assessment of technical integration and data security measures should be undertaken to mitigate the challenges faced during implementation. These steps will ensure that the initiative's objectives are fully realized and that the dashboard design continues to support informed decision-making effectively.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Visual Analytics Enhancement for a Telecom Giant, Flevy Management Insights, Mark Bridges, 2025


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd




Additional Flevy Management Insights

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Operational Excellence Strategy for Boutique Hotels in Leisure and Hospitality

Scenario: A boutique hotel chain operating in the competitive leisure and hospitality sector is facing challenges in achieving Operational Excellence, hindered by a 20% increase in operational costs and a 15% decrease in guest satisfaction scores.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Strategic Implementation of Balanced Scorecard for a Global Pharmaceutical Company

Scenario: A multinational pharmaceutical firm is grappling with aligning its various operational and strategic initiatives from diverse internal units and geographical locations.

Read Full Case Study

Digital Transformation Strategy for Independent Bookstore Chain

Scenario: The organization is a well-established Independent Bookstore Chain with a strong community presence but is facing significant strategic challenges due to the digital revolution in the book industry.

Read Full Case Study

Cost Efficiency Improvement in Aerospace Manufacturing

Scenario: The organization in focus operates within the highly competitive aerospace sector, facing the challenge of reducing operating costs to maintain profitability in a market with high regulatory compliance costs and significant capital expenditures.

Read Full Case Study

Porter's Five Forces Analysis for a Big Pharma Company

Scenario: A leading pharmaceutical manufacturer finds their market competitiveness threatened due to increasing supplier bargaining power, heightened rivalry among existing companies, and rising threats of substitutes.

Read Full Case Study

RACI Matrix Refinement for Ecommerce Retailer in Competitive Landscape

Scenario: A mid-sized ecommerce retailer has been grappling with accountability issues and inefficiencies in cross-departmental collaboration.

Read Full Case Study

Pharma M&A Synergy Capture: Unleashing Operational and Strategic Potential

Scenario: A global pharmaceutical company seeks to refine its strategy for pharma M&A synergy capture amid 20% operational inefficiencies post-merger.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Procurement Strategy for a Large Scale Conglomerate

Scenario: A conglomerate of businesses spanning across multiple industries finds their Procurement Strategy inefficient, leading to spiraling costs and hampering overall profitability.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.