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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Editor's Note: Take a look at our featured best practice, Digital Marketing Plan (34-slide PowerPoint presentation). Introducing our new and improved digital marketing template plan designed to capture your audience's attention, generate interest, create desire, and prompt action (AIDA model). This template is not just for a one-time campaign but for ongoing business activity. It's perfect for [read more]
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With social media quickly becoming the top way for businesses to brand themselves, attention must be paid in keeping your branding consistent and on message. The last thing you want to do is leave followers/visitors confused by your social media posts. Instead it’s about engaging with people, building brand awareness, and growing your client/customer base.
A great example of a website that is staying on brand and linking various items together is https://www.dispensaries.com/edibles. Each of the site’s social media pages shares common branding and common features, which allows the main website and brand to look consistent and clear.
Most businesses opt to choose not just one but multiple social media networks in order to build their brand. If your business has decided to go down this route, then it’s important to think about what each of the top networks offer. Think about the type of posts it requires, the type of audience it has, and what exactly you are planning to use it for.
Another way to promote consistency is to keep your logos, messages, and pictures consistent. People need to be able to recognize your brand no matter what social media network they are on. Keeping that same look across all networks will ensure this is possible.
Keep your brand consistent by updating and posting content on a regular basis. This needs to be done on each of the social networks you subscribe to. A great idea is to set aside a set amount of time each morning, or the end of the day, to go about updating the networks. You don’t have to take long to do this, remember it’s about staying consistent so that followers are constantly getting new and relevant information.
If you find yourself very short on time but understand and embrace the importance of branding through social media, then you’ll want to take advantage of time-saving tips. One trick that businesses often use is to repurpose content. If you’re unfamiliar with this practice, what it means is that you take existing content and then you use it in a new way. Use it to promote a new deal, message, or product/service. Because you are adding a “new” element to it, it won’t feel repetitive to followers.
Whenever possible use the same links across all social media channels. If you want to include a link to an interesting blog, be sure to do so with a Twitter, Facebook, and Instagram account. Links tend to capture the attention of followers and often get shared and “liked”.
In the end, it’s about letting social media work its magic and help you to grow your brand awareness. By staying on message, being clear about your offerings, and of course remaining consistent across all social media networks, you will be drawing people in and keeping their attention. Brands like Cullen Jewellery show how consistency and clarity across platforms can strengthen recognition, while also keeping audiences engaged. Beyond posting, running interactive contests, following social media trends that align with your brand, and encouraging authentic conversations make your presence feel more human. These strategies not only boost visibility but also create a sense of community, helping audiences connect with your brand on a deeper level.
You can download in-depth presentations on Digital Marketing Strategy and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.
For even more best practices available on Flevy, have a look at our top 100 lists:
These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.
