flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

Supercompetitors

Editor's Note: Take a look at our featured best practice, Strategic Analysis Model (Excel workbook). This is a collection of major strategic analysis models into one practical toolkit (in excel format), including: - Industry analysis - Competitive analysis - Porter's five forces model - Strategic group map - GE matrix - Market analysis - Environmental analysis - SWOT analysis - [read more]

Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

Organizations turn to different sources of gaining Competitive Advantage and outperforming their rivals.  In the past, leading multinationals with diverse portfolio of product or service offerings used to have assets, positions, and economies of scale serve them as sources of advantage.

However, nowadays, leading industry players employ an entirely different course to attain Competitive Advantage.  Market leaders of this age are making use of key capabilities to compete with their rivals.  Instead of relying on short-term growth avenues, they focus more on developing distinct, sustainable capabilities.  The strategy that they are employing is to build a single formidable value proposition, based on a limited number of supporting competencies.  During the course, they are essentially transforming their entire businesses.

These market leaders are dubbed “Supercompetitors,” owing to their unique competencies, influence, and the ability to alter the dynamics of their industry.  To build unique competencies—ability to deliver results relevant to the business—Supercompetitors make use of right blend of processes, systems, insights, dexterities, and resource configuration spanning multiple units.  Some Supercompetitors utilize Mergers or Acquisitions to get ahead of the curve.

Supercompetitors understand that the success of such deals depends on a capabilities fit—their product or services complimenting the offerings of the purchased entity.  They divest businesses that have a limited fit with their capabilities, or where their capabilities are of no advantage to the acquired partner.

Supercompetitors comprise of 3 main types:

  • Innovator—frequently releasing new offerings.
  • Value Player—offering low-cost products.
  • Aggregator—selling products developed by others.

Supercompetitors can cause disruption of existing market dynamics.  In order to compete with Supercompetitors, other players need to reorganize their portfolio, thoroughly evaluate the industry, and focus on the value propositions they excel in.  A detailed evaluation of the potential of businesses to become Supercompetitors in an industry should be based on 4 critical elements:

  1. Analysis of the industry and its change potential
  2. Analysis of upcoming Supercompetitors and their core competencies
  3. Assessing the Future State
  4. Devising a Strategic Plan

The evaluation enables the organizations to know where they and their competitors stand in the pursuit to become Supercompetitors in future.

Let’s dive deeper into the critical elements of the Supercompetitors evaluation.

Industry Analysis

The foremost element of the assessment of an organization to become Supercompetitor entails carrying out an in-depth industry analysis.  Leadership needs to answer some key questions to evaluate their industry and analyze their organization’s Supercompetitor potential, for instance:

  • Do you have the same leaders as a decade ago? Do you have newcomers taking up top positions at the organization?
  • Are competitors leaning towards distinct value propositions, and a handful are winning at each of them?
  • Are fore-running businesses applying the same tactics to compete as the leaders from the past?
  • Are groups of companies separating into multiple companies?
  • Are capabilities the reason for success of the leading firms in an industry, in contrast to assets or product portfolios?
  • Do forerunners in an industry possess scalable capabilities? Is scale possible without cost escalation?
  • Do the capabilities allow for product / service differentiation?

Supercompetition Analysis

The next element of the assessment to identify the potential of firms to become Supercompetitor is to evaluate the strength of rivals in the market.  Leaders should be able to discern probable future Supercompetitors in their respective industries and find out more about their key capabilities, talent, and structural attributes that allow them the leverage to secure the top position.  At least 3 to 5 Supercompetitors in the relevant industry should be selected for detailed assessment.

Interested in learning more about the other critical elements of the Supercompetitors potential evaluation?  You can download an editable PowerPoint presentation on Supercompetitors here on the Flevy documents marketplace.

Do You Find Value in This Framework?

You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro LibraryFlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

945-slide PowerPoint presentation
Curated by McKinsey-trained Executives The Complete Business and Competitive Advantage Handbook: A Comprehensive Toolkit for Strategic Success In today's fast-paced and highly competitive business environment, organizations must stay one step ahead. Developing a robust business and [read more]

Want to Achieve Excellence in Strategy Development?

Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu

For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.

These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.

Learn about our Strategy Development Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


33-slide PowerPoint presentation
It goes without saying that understanding the competitive landscape is crucial to succeeding in the market. This presentation discusses several frameworks to understand and analyze the competitive environment--and ultimately develop a sustainable competitive advantage. This presentation will [read more]


 
26-slide PowerPoint presentation
 
 
122-slide PowerPoint presentation

About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

, , , , , , , , , , , ,



Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.