Industry & Competitive Analysis Handbook (600+ KPIs) (PowerPoint PPTX)

BENEFITS OF DOCUMENT

1. Equips you with tools for conducting a thorough Competitive Landscape Analysis tailored to your industry.
2. Offers step-by-step guidance for implementing Strategic Analysis Frameworks that align with your business objectives.
3. Enables effective Competitive Benchmarking to refine positioning and identify growth opportunities in your market.

DESCRIPTION

This product (Industry & Competitive Analysis Handbook [600+ KPIs]) is a 945-slide PPT PowerPoint presentation (PPTX) with a supplemental Word document, which you can download immediately upon purchase.

Curated by McKinsey-trained Executives

The Complete Business and Competitive Advantage Handbook: A Comprehensive Toolkit for Strategic Success

In today's fast-paced and highly competitive business environment, organizations must stay one step ahead. Developing a robust business and competitive analysis capability is no longer optional—it's essential for strategic planning, competitive positioning, and sustainable growth. The Complete Business and Competitive Advantage Handbook serves as a powerful toolkit designed to empower business professionals, strategists, and analysts to achieve a comprehensive understanding of their market, competitors, and internal capabilities.

This handbook toolkit is structured as an in-depth guide, featuring a 940+ slide PowerPoint deck and a 390+ page Word document. Together, these resources provide detailed insights, actionable strategies, and tools for achieving a competitive advantage. Let's take a closer look at what each section offers, and how the toolkit can help transform your business strategy.


CONTENT OVERVIEW
Introduction to Business and Competitive Analysis
•  Overview of Business and Competitive Analysis
•  Purpose and Scope
•  Importance of Business and Competitive Analysis in Strategic Planning
•  Challenges and Misconceptions
•  Comparing Business Analysis with Market Research

Fundamentals of Business Analysis
•  Key Concepts in Business Analysis
•  Types of Business Analysis

Fundamentals of Competitive Analysis
•  Defining the Competitive Landscape
•  Assessing Competitive Advantage
•  Competitive Landscape Analysis

Data Collection for Business and Competitive Analysis
•  Data Types and Sources
•  Data Collection Techniques
•  Ensuring Data Quality and Validation

Tools and Techniques for Analysis
•  Qualitative Analysis Techniques
•  Quantitative Analysis Techniques
•  Business Analysis Software and Technology

Competitive Benchmarking and Positioning
•  Types of Benchmarking
•  Competitor Positioning and Market Mapping
•  Developing a Competitive Positioning Strategy

Strategic Analysis Frameworks
•  General Frameworks
•  PESTEL Analysis
•  Porter's Five Forces
•  Value Chain Analysis
•  Ansoff Matrix
•  McKinsey 7S Analysis
•  VRIO Framework
•  Balanced Scorecard (BSC)
•  SWOT Analysis
•  Business Model Analysis
•  SERVO Analysis (Strategy, Environment, Resources, Values, Organization)
•  Specialized Frameworks
•  CAGE Distance Framework
•  Business Ecosystem Mapping
•  Scenario Planning
•  SOSTAC Planning Model
•  Linchpin Analysis
•  Product Line Analysis

Competitive Analysis Techniques
•  Competitor Analysis
•  Competitor Cash Flow Analysis
•  Competitor Profiling
•  Market Share Analysis
•  Competitive Positioning Analysis
•  Win/Loss Analysis
•  Intelligence Analysis
•  Strategic Intelligence Analysis
•  Tactical Intelligence Analysis
•  Operational Intelligence Analysis
•  Micro Intelligence Analysis
•  Indications and Warning Analysis

Performance and Financial Analysis
•  Financial Tools
•  Ratio Analysis
•  Break-Even Analysis
•  Cost-Benefit Analysis
•  Performance Improvement
•  Benchmarking Analysis
•  Critical Success Factors Analysis
•  Customer Feedback Analysis
•  Mystery Shopping
•  Interpretation of Statistical Analysis
•  Event and Timeline Analysis
•  Supply Chain Management (SCM) Analysis
•  Industry Fusion Analysis

Specialized Analytical Techniques
•  Advanced Techniques
•  Root Cause Analysis
•  Cluster Analysis
•  Analysis of Competing Hypotheses
•  Technology Forecasting
•  Affinity Diagram

Decision-Making Frameworks
•  Decision Processes
•  Competitive Analysis and Decision Making
•  Performing the Analysis Process
•  Strategic Relationship Analysis
•  Kepner-Tregoe Problem Solving and Decision Making
•  Delphi Method
•  RACI Matrix
•  Communication of Analysis Results

Strategic Applications of Business and Competitive Analysis
•  Identifying Market Opportunities
•  Risk Management and Mitigation
•  Forecasting and Scenario Planning

Presentation and Reporting of Analysis Findings
•  Structuring Reports for Business and Competitive Analysis
•  Data Visualization and Presentation Techniques
•  Communicating Findings and Insights


TEMPALTES
Business and Competitive Analysis Templates
1. SWOT Analysis Template
2. PESTEL Analysis Template
3. Porter's Five Forces Analysis Template
4. Value Chain Analysis Template
5. Ansoff Matrix Template
6. McKinsey 7S Framework Template
7. VRIO Analysis Template
8. Balanced Scorecard (BSC) Template
9. Business Model Canvas Template
10. SERVO Analysis Template
11. Competitor Profiling Template
12. Market Gap Analysis Template
13. Strategic Group Mapping Template
14. Industry Fusion Analysis Template
15. Scenario Planning Template
16. SOSTAC Planning Model Template
17. Customer Segmentation Analysis Template
18. Cost-Benefit Analysis Template
19. Break-Even Analysis Template
20. Benchmarking Analysis Template
21. Critical Success Factors (CSF) Analysis Template
22. Mystery Shopping Report Template
23. Ratio Analysis Template
24. RACI Matrix Template
25. Risk Management and Mitigation Template
26. Delphi Method Forecasting Template
27. Cluster Analysis Template
28. Product Line Analysis Template
29. Root Cause Analysis Template
30. Technology Forecasting Template

Business and Competitive Analysis Assessment Forms
1. Strategic Positioning Assessment Form
2. Competitor Strengths and Weaknesses Assessment Form
3. Brand Positioning Assessment Form
4. Product Differentiation Assessment Form
5. Financial Health Assessment Form
6. Customer Satisfaction Assessment Form
7. Industry Benchmarking Assessment Form
8. Risk Identification Assessment Form
9. Scenario Planning Assessment Form
10. Technology Readiness Assessment Form
11. Market Trend Assessment Form
12. Regulatory Compliance Assessment Form
13. Customer Needs Assessment Form
14. Employee Skills Gap Assessment Form
15. Operational Efficiency Assessment Form
16. Business Ecosystem Assessment Form
17. Customer Loyalty Assessment Form
18. Supplier Relationship Assessment Form
19. Cash Flow Health Assessment Form
20. Competitor Cash Flow Analysis Form
21. Market Entry Assessment Form
22. Growth Opportunity Assessment Form
23. Pricing Strategy Assessment Form
24. Strategic Alliances Assessment Form
25. Value Proposition Assessment Form
26. Stakeholder Analysis Form
27. Distribution Channel Effectiveness Assessment Form
28. Supply Chain Risk Assessment Form
29. Business Model Viability Assessment Form
30. Marketing Effectiveness Assessment Form
31. Brand Equity Assessment Form
32. New Product Viability Assessment Form
33. Change Management Readiness Assessment Form
34. Inventory Optimization Assessment Form
35. Digital Transformation Assessment Form
36. Data Security Risk Assessment Form
37. Organizational Structure Assessment Form
38. Competitive Advantage Assessment Form
39. Process Improvement Opportunities Assessment Form
40. Innovation Capability Assessment Form
41. Customer Feedback Collection Form
42. Sales Performance Assessment Form
43. Regulatory Risk Assessment Form
44. Cultural Fit Assessment Form
45. Technology Adoption Assessment Form
46. Scenario Development Form
47. Customer Journey Mapping Assessment Form
48. Partnership Opportunity Assessment Form
49. After-Sales Service Quality Assessment Form
50. Customer Retention Risk Assessment Form

Business and Competitive Assessment Checklists
1. Market Opportunity Checklist
2. Competitor Analysis Checklist
3. Financial Analysis Checklist
4. Product Differentiation Checklist
5. Value Chain Optimization Checklist
6. Customer Needs Checklist
7. SWOT Analysis Checklist
8. Risk Management Checklist
9. Technology Adoption Checklist
10. Change Management Checklist
11. KPI Development Checklist
12. Competitor Product Comparison Checklist
13. Marketing Strategy Checklist
14. Compliance Checklist
15. Customer Satisfaction Checklist
16. Growth Strategy Checklist
17. Supplier Evaluation Checklist
18. New Market Entry Checklist
19. Product Launch Readiness Checklist
20. Cash Flow Management Checklist
21. Brand Positioning Checklist
22. Digital Marketing Checklist
23. Channel Partner Checklist
24. Strategic Partnership Checklist
25. Pricing Strategy Checklist
26. R&D Investment Checklist
27. Scenario Planning Checklist
28. Innovation Pipeline Checklist
29. Customer Feedback Checklist
30. Employee Skills Assessment Checklist
31. Industry Trend Monitoring Checklist
32. Regulatory Change Checklist
33. Data Privacy Checklist
34. Sales Effectiveness Checklist
35. Cost Optimization Checklist
36. Performance Benchmarking Checklist
37. Organizational Structure Checklist
38. Crisis Management Checklist
39. Talent Retention Checklist
40. Marketing Campaign Checklist
41. After-Sales Service Checklist
42. Resource Allocation Checklist
43. Corporate Social Responsibility Checklist
44. Competitor Brand Analysis Checklist
45. Supplier Risk Checklist
46. Cost-Benefit Analysis Checklist
47. Executive Summary Checklist
48. Strategic Initiative Checklist
49. Customer Persona Checklist
50. Market Gap Analysis Checklist

Business and Competitive Analysis KPI Categories
1. Revenue Growth KPIs
2. Profit Margin KPIs
3. Customer Satisfaction KPIs
4. Employee Productivity KPIs
5. Market Share KPIs
6. Customer Retention KPIs
7. Operational Efficiency KPIs
8. Brand Awareness KPIs
9. Innovation KPIs
10. Customer Acquisition Cost KPIs
11. Product Quality KPIs
12. Supply Chain Efficiency KPIs
13. Environmental Impact KPIs
14. Social Responsibility KPIs
15. Cost Reduction KPIs
16. Regulatory Compliance KPIs
17. Customer Loyalty KPIs
18. Inventory Turnover KPIs
19. Marketing ROI KPIs
20. Employee Engagement KPIs
21. Strategic Initiative KPIs
22. Sales Growth KPIs
23. Digital Transformation KPIs
24. Competitive Advantage KPIs
25. Customer Service Response Time KPIs
26. Customer Feedback KPIs
27. IT Security KPIs
28. Product Development Cycle KPIs
29. Customer Lifetime Value KPIs
30. R&D Efficiency KPIs
31. Organizational Agility KPIs
32. Lead Conversion KPIs
33. Brand Equity KPIs
34. Website Traffic KPIs
35. Innovation Adoption KPIs
36. Process Improvement KPIs
37. Supplier Reliability KPIs
38. Revenue per Employee KPIs
39. Talent Retention KPIs
40. Employee Skills Development KPIs
41. Distribution Channel KPIs
42. Partnership Effectiveness KPIs
43. Crisis Readiness KPIs
44. Net Promoter Score KPIs
45. Business Continuity KPIs
46. Customer Effort Score KPIs
47. Cross-Selling Ratio KPIs
48. Product Line Profitability KPIs
49. Customer Complaint Resolution KPIs
50. Workforce Diversity KPIs
51. Financial Solvency KPIs
52. Training Effectiveness KPIs
53. Environmental Sustainability KPIs
54. Digital Engagement KPIs
55. Project Completion Rate KPIs
56. Risk Mitigation KPIs
57. Revenue Diversification KPIs
58. Employee Turnover Rate KPIs
59. Cost Efficiency KPIs
60. Channel Profitability KPIs


LEARNING OBJECTIVES
Introduction to Business and Competitive Analysis
Overview of Business and Competitive Analysis
This initial section introduces the concept of business and competitive analysis. It emphasizes how analysis is a systematic process for evaluating the strengths, weaknesses, opportunities, and threats in a business landscape, helping organizations make data-driven decisions.

Purpose and Scope
Here, readers gain clarity on the purpose and scope of business and competitive analysis, understanding its pivotal role in guiding strategic planning, risk mitigation, and business growth.

Importance in Strategic Planning
The section underscores why business and competitive analysis is integral to strategic planning. It demonstrates how effective analysis shapes better business objectives, uncovers growth opportunities, and enables sustainable competitive advantage.

Challenges and Misconceptions
This portion identifies common challenges such as data limitations, bias, and over-reliance on intuition, addressing ways to avoid these pitfalls.

Comparing Business Analysis with Market Research
The toolkit explains the nuances between business analysis and market research, helping teams align their efforts in these distinct but interrelated areas.


Fundamentals of Business Analysis
Key Concepts in Business Analysis
A foundational part of the handbook, this section defines essential concepts like value creation, customer segmentation, and operational efficiency. These form the basis for deeper business insights and strategic recommendations.

Types of Business Analysis
This section categorizes the main types of business analysis: strategic, operational, financial, and marketing analysis, each providing specific insights for informed decision-making.


Fundamentals of Competitive Analysis
Defining the Competitive Landscape
In this section, the toolkit teaches how to map out the competitive environment, considering direct and indirect competitors, as well as potential market disruptors.

Assessing Competitive Advantage
Learn what constitutes a competitive advantage and discover methods to assess how your business stacks up against competitors in key areas such as cost leadership, differentiation, and customer loyalty.

Competitive Landscape Analysis
This provides actionable steps for conducting a thorough analysis of the competitive landscape, including identifying key market trends, competitor strengths and weaknesses, and potential threats.


Data Collection for Business and Competitive Analysis
Data Types and Sources
Data is the lifeblood of analysis. This section covers the types of data (primary, secondary, qualitative, and quantitative) and sources available for comprehensive business insights, including public records, surveys, and industry reports.

Data Collection Techniques
A practical guide to various data collection methods, such as interviews, focus groups, and web scraping. It ensures that users understand how to gather reliable, relevant data.

Ensuring Data Quality and Validation
To guarantee actionable insights, this section details best practices for data quality control and validation, reducing the risks of biased or flawed conclusions.


Tools and Techniques for Analysis
Qualitative Analysis Techniques
Explore qualitative techniques such as focus group analysis and sentiment analysis, which reveal deeper insights into customer perceptions and behaviors.

Quantitative Analysis Techniques
This section dives into quantitative methods like regression analysis, statistical modeling, and data mining—tools that quantify market dynamics and consumer trends.

Business Analysis Software and Technology
The handbook reviews essential business analysis tools and software (like Power BI, Tableau, and SPSS) that streamline data collection, processing, and visualization.


Competitive Benchmarking and Positioning
Types of Benchmarking
This section explains various types of benchmarking, such as competitive, functional, and generic benchmarking, guiding users in selecting the most effective approach.

Competitor Positioning and Market Mapping
Learn how to position your organization relative to competitors using positioning maps that visually represent competitive strength and market share.

Developing a Competitive Positioning Strategy
This part of the toolkit walks through the process of creating a competitive positioning strategy tailored to your organization's unique strengths and market opportunities.


Strategic Analysis Frameworks
General Frameworks
This section provides an overview of critical strategic frameworks, empowering users to analyze the macro-environment, identify strategic opportunities, and mitigate risks. Some key frameworks include:

•  PESTEL Analysis: Examines external factors (political, economic, social, etc.) affecting the market.
•  Porter's Five Forces: Assesses industry competition, buyer/supplier power, and the threat of new entrants and substitutes.
•  Value Chain Analysis: Analyzes activities within a company to enhance value creation.
•  Ansoff Matrix: Helps in exploring growth strategies (market penetration, development, product diversification).
•  SWOT Analysis: Identifies strengths, weaknesses, opportunities, and threats for strategic planning.

Specialized Frameworks
Gain insights into specialized frameworks, such as:
•  CAGE Distance Framework: Explores cultural, administrative, geographic, and economic differences across markets.
•  Scenario Planning: Guides businesses in envisioning future scenarios to enhance strategic flexibility.

Competitive Analysis Techniques
Competitor Analysis
Detailed competitor analysis techniques include cash flow analysis, profiling, market share assessment, and win/loss analysis, helping businesses identify competitors' strengths and vulnerabilities.

Intelligence Analysis
The section delves into strategic intelligence (long-term insights), tactical intelligence (competitive maneuvers), and operational intelligence (day-to-day data), each enhancing situational awareness.

Performance and Financial Analysis
Financial Tools
Essential financial tools such as ratio analysis, break-even analysis, and cost-benefit analysis allow businesses to assess financial health and make data-driven investment decisions.

Performance Improvement
Learn how to benchmark organizational performance using methods like critical success factors analysis, customer feedback, and statistical analysis, to continuously improve processes and customer satisfaction.

Specialized Analytical Techniques
Advanced Techniques
This section introduces advanced methods for deeper insights, including:
•  Root Cause Analysis: Identifies the underlying reasons for a specific problem.
•  Cluster Analysis: A statistical tool for grouping customers or market segments based on characteristics.


Decision-Making Frameworks
Decision Processes
This part of the toolkit explains frameworks for effective decision-making, from strategic relationship analysis to the RACI matrix for accountability and clear communication.

Competitive Analysis and Decision Making
Learn how competitive analysis impacts decision-making, providing a basis for developing robust strategies that can withstand market shifts.

Communication of Analysis Results
This segment emphasizes the importance of clear, structured communication in presenting analysis findings to stakeholders.


Strategic Applications of Business and Competitive Analysis
Identifying Market Opportunities
This section equips businesses to identify untapped market opportunities, innovate products, and adapt services to meet changing customer demands.

Risk Management and Mitigation
A practical guide to identifying and mitigating business risks, allowing organizations to proactively address potential challenges.


Presentation and Reporting of Analysis Findings
Structuring Reports for Business and Competitive Analysis
Readers learn how to format and structure comprehensive reports, making complex findings accessible and actionable.

Data Visualization and Presentation Techniques
Effective data visualization techniques, such as charts, graphs, and infographics, are covered to ensure clarity in reporting.

Communicating Findings and Insights
The handbook concludes with strategies for communicating insights, ensuring they reach decision-makers and drive impactful action.

Conclusion: A Powerful Resource for Strategic Advantage
The Complete Business and Competitive Advantage Handbook is an essential toolkit for anyone involved in strategic planning, business analysis, or competitive intelligence. With 940+ PowerPoint slides and a 390+ page Word document, this toolkit is more than a handbook—it's a comprehensive, step-by-step resource that equips businesses to navigate complex market landscapes, maximize competitive positioning, and ensure long-term success.

Whether you're looking to refine your company's strategy, analyze competitors, or identify new market opportunities, this handbook provides all the tools, frameworks, and insights you need to excel.

Key Words:
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Source: Best Practices in Competitive Analysis, Industry Analysis PowerPoint Slides: Industry & Competitive Analysis Handbook (600+ KPIs) PowerPoint (PPTX) Presentation, SB Consulting