flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

How to Use Paid Social Media Advertising to Extend Your Reach

Editor's Note: Take a look at our featured best practice, Digital Marketing Agency Business Plan (344-slide PowerPoint presentation). Curated by McKinsey-trained Executives Unleash Your Digital Marketing Agency's Potential with Our Comprehensive Business Plan Toolkit Are you ready to launch your own digital marketing agency but unsure where to begin? Look no further than our complete **Digital Marketing Agency [read more]

Also, if you are interested in becoming an expert on Digital Transformation, take a look at Flevy's Digital Transformation Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media ads are increasingly seen as an integrating tactic. Let’s say you’ve spent time and money developing a great new how-to video or article—how do you make sure people see it? How can you increase visibility of your positive product reviews, media coverage, blog posts and educational content like white papers and presentations?

Three Ways to Help You Improve Your Social Media Advertising Games

1# Play the game

Paid social is the only reliable means of building a targeted and effective audience for your brand on the major networks, not only because there’s just so much content out there, but also because the algorithms used by the big players have to favor paid over organic for practical reasons. Survival of the fittest, in social terms, means not only those posts most deserving of engagement, but also those brands most willing to invest in encouraging that engagement. There are many ways to play the game as promoting your posts on Face book, Face book ads, Twitter promoted Tweets, LinkedIn ads, etc.

2# Learn about Organic vs. Paid

When your strategy is focused on only organic there’s a problem. When your product’s target market is in North America, while Facebook is a global network, then organic reach can’t be controlled by region. So a full 80 percent of those fans are of little or no value to you for the purposes of their social strategy.

On the other hand focusing on a targeted paid social campaign while maintaining organic content distribution as well seems like a better solution, specifically, creating ads and promoting posts targeted by region, age, and interests. This strategy will ultimately increase the value of audience demographics and generate more qualified sales leads.

3# Pay attention to new players in the field

As much as it is important to pay attention to the big three: Facebook, Twitter and LinkedIn. It’s also crucial to identify the major new players in 2015 when it comes to image-centric marketing as Instagram, Pinterest, and Snapchat. Imagery content is becoming the core of E-commerce. The more capturing your imagery the more likely your ad will stand out and create a buzz around your brand, yielding greater results from an ROI perspective. The best-performing ads are relevant to the target audience and written with clear, compelling words and employ vivid images.

In comparison to organic social media engagement, paid social offers advantages in exposure, targeting, analysis, scale, and eventual ROI that make it essentially a necessity in today’s highly competitive market.

34-slide PowerPoint presentation
Are you looking for an effective digital marketing template plan for 2024? Look no further! Introducing our new and improved digital marketing template plan designed to capture your audience's attention, generate interest, create desire, and prompt action (AIDA model). This template [read more]

Want to Achieve Excellence in Digital Transformation?

Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.

For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).

Learn about our Digital Transformation Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


118-slide PowerPoint presentation
Introducing the Ultimate Digital Marketing Business Toolkit: Propel Your Online Success Today! Are you ready to unlock the secrets of digital marketing and supercharge your business's online presence? Look no further! Our comprehensive Digital Marketing Business Toolkit is here to revolutionize [read more]


 
78-page PDF document
 
 
17-slide PowerPoint presentation

About Lina Soliman

Masters of science in marketing and communication both theoretical and practical knowledge concerning key areas in today's dynamic market. The key areas are social media, marketing performance metrics, analyzing market trends, and creativity in crafting marketing messages. Now is a manager director in Sphinx Digital, working for brand planning, web development, etc. You can connect with her on Lina Soliman

, , , , , ,



Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.