This is a partial preview of the document. Login to FlevyPro for the full preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

The Customer Decision Journey is a framework developed by McKinsey & Co. The management consulting firm developed this framework based on research of the purchase decisions of almost 20,000 consumers across 5 industries and 3 continents.

The Customer Decision Journey captures the changing behavior in consumer purchasing and experience from a linear process (with few touch points) to a continuous, circular process (with constant touch points). This shift is largely driven by emerging technologies, such as Social Media, Mobility, and Internet of Things (IoT).

This presentation provides an overview of the Customer Decision Journey, as well as how your Social Media Strategy should be designed, as it relates to the Customer Decision Journey.

This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Customer Decision Journey and Social Media Strategy PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Top Flevy Author [?]

Customer Decision Journey and Social Media Strategy

Sold by LearnPPT (this author has 78 documents)

$18.95

ALL FEES INCLUDED

Add to Cart

Did you know? For $1.00 more, you can download this document PLUS 4 more FlevyPro documents. That's only $3.99 per document. Click here for details.

This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience, Digital Transformation, Social Media, Customer Decision Journey, Customer Journey

Number of Slides: 16

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 16, 2016

Report

FLEVYPRO LIBRARY

Are you a consultant?
FlevyPro is our subscription service for consulting frameworks and business templates.

It is a must-have for any independent consultant or boutique firm. We arm them with the same—if not greater—access to a library of consulting frameworks that global consulting firms have at their disposal. Learn more about our value proposition to consultants here.

RELATED DOCUMENTS FROM THE FLEVYPRO LIBRARY

	Digital Transformation: Value Creation & Analysis Tag(s): Mobile, Value Creation, Digital Transformation, Big Data, Value Chain Analysis		Six Building Blocks of Digital Transformation Tag(s): Digital Strategy, Analytics, Customer Experience, Big Data, Customer Decision Journey
	Intelligent Process Automation (IPA) Tag(s): Machine Learning, Intelligent Process Automation, Robotic Process Automation, Fourth Industrial Revolution, Digital Transformation		Big Data Enablement Framework Tag(s): Big Data, Digital Transformation
	Robotic Process Automation (RPA) Tag(s): Fourth Industrial Revolution, RPA, Artificial Intelligence, Digital Transformation, Robotic Process Automation		Six Building Blocks of a Customer-Centric Organization Tag(s): Customer Lifecycle, Operating Model, Customer Decision Journey, Customer-centric Organization
	Digital Maturity Model Tag(s): Maturity Model, Digital Maturity Model, Digital Transformation		Digital Transformation Strategy (Primer) Tag(s): Digital Strategy, Digital Transformation
	Best Practices in Strategic Planning Tag(s): Strategy Development, Strategic Dialogue, Strategy Execution, Strategic Planning		Strategy Map Tag(s): Balanced Scorecard, Strategy Map
	Business Model Canvas Tag(s): Value Proposition, Business Model Canvas, Business Model		Business Transformation Framework for New CEOs Tag(s): Business Transformation

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

RECOMMENDED DOCUMENTS FROM THE FLEVY MARKETPLACE

	Customer Journey Mapping (CJM) Listed under: Operations Strategy, Marketing, & Sales View more from: Operational Excellence Consulting Top Flevy Author [?] 91-slide PowerPoint deck. Customer Journey Mapping (CJM) is the process of capturing and communicating complex interactions in order to illuminate the complete experience a person may have with a product or service. Every customer is on an experience [read more]	$59.00 Add to Cart View Details
	Customer Journey Mapping - Guide & Templates Listed under: Operations Strategy, Marketing, & Sales View more from: CustCore Consulting 45-slide PowerPoint deck and supporting PowerPoint deck. This Guide will take you through step-by-step detailed instructions to help you create a Customer Journey Map - a visual representation of the experience that customer's have with your organisation, product or service. The step-by-step [read more]	$59.00 Add to Cart View Details
	Digital Transformation Strategy Listed under: Information Technology Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]	$89.00 Add to Cart View Details
	Customer Experience Strategy - Template and Guide Listed under: Operations Strategy, Marketing, & Sales View more from: CustCore Consulting 56-slide PowerPoint deck. Customer Experience is fast becoming the key business battleground in many markets. In order to be successful it is critical that all business create a Customer Experience Strategy, an all encompassing view of how they will deliver [read more]	$65.00 Add to Cart View Details
	Design Thinking Listed under: Operations Strategy, Marketing, & Sales View more from: Operational Excellence Consulting Top Flevy Author [?] 240-slide PowerPoint deck. In today's increasing complexity of digital technology and modern business, customers are increasingly choosing products and services based on the quality of the experiences they have with them. To help meet these challenges, an approach [read more]	$69.00 Add to Cart View Details
	Customer Value Driven Strategic Approach Listed under: Operations Strategy, Marketing, & Sales View more from: bemola 38-page PDF document. This document is dealing with strategic planning from a specific perspective; how we can better understand the real needs of our existing and potential clients and how we can change our business model in order to enhance customer [read more]	$44.90 Add to Cart View Details
	Customer Loyalty Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 89-slide PowerPoint deck. Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty. You build loyalty by: - [read more]	$99.99 Add to Cart View Details
	Digital Marketing Plan 2019 Listed under: Operations Strategy, Marketing, & Sales View more from: Safwan Khan 34-slide PowerPoint deck. Introducing a new and improved digital marketing template plan for 2019. This is your template to update and use as a digital strategy for ongoing business activity rather than a one-off campaign. It's useful for presenting to the Board, [read more]	$35.00 Add to Cart View Details
	Social Media Marketing Guide Listed under: Operations Strategy, Marketing, & Sales View more from: Safwan Khan 86-page PDF document. You know that social media marketing is important, but do you know what it takes to make a campaign measurably successful? This Guide to Social Media Marketing will show you, in great detail, exactly what it takes to build a social [read more]	$40.00 Add to Cart View Details
	Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence Listed under: Operations Strategy, Marketing, & Sales View more from: BusinessRules 17-slide PowerPoint deck. The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another. The purpose of this guide is to provide an approach on how to evaluate your current [read more]	$25.00 Add to Cart View Details

What project are you working on?

Channel Distribution Strategy Example? Lean? Critical Success Factors? Or something else.

Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.

Keyphrase:
Search in...	Document Title Document Description
Filter by author:
Filetype:	PowerPoint Excel Word PDF
Library:	Marketplace FlevyPro [?]

	You are not logged in. Login here.
	About FlevyPro Pricing & Features Document Library Offers Login

Customer Decision Journey and Social Media Strategy

Receive our Free Primer on Strategy Development & Execution

Get Our FREE Product.