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Customer Decision Journey and Social Media Strategy (PowerPoint PPT)

File Type: 16-slide PowerPoint presentation (PPT)

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DESCRIPTION

This product (Customer Decision Journey and Social Media Strategy) is a 16-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

The Customer Decision Journey is a framework developed by McKinsey & Co. The management consulting firm developed this framework based on research of the purchase decisions of almost 20,000 consumers across 5 industries and 3 continents.

The Customer Decision Journey captures the changing behavior in consumer purchasing and experience from a linear process (with few touch points) to a continuous, circular process (with constant touch points). This shift is largely driven by emerging technologies, such as Social Media, Mobility, and Internet of Things (IoT).

This presentation provides an overview of the Customer Decision Journey, as well as how your Social Media Strategy should be designed, as it relates to the Customer Decision Journey.

This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.

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Source: Best Practices in Digital Transformation, Customer Experience, Customer Decision Journey, Customer Journey, Social Media PowerPoint Slides: Customer Decision Journey and Social Media Strategy PowerPoint (PPT) Presentation, LearnPPT

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OVERVIEW

File Type: PowerPoint

(PPT)

Number of Slides: 16 (includes cover and all slides)

Included in FlevyPro subscription

Included in Digital Transformation Stream subscription

Current version published: Jun 16, 2016

ABOUT THE AUTHOR

Author: LearnPPT

Additional documents from author: 88

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]

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