Customer Decision Journey and Social Media Strategy (PowerPoint PPT)

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HIGHLIGHTS

Author: LearnPPT TOP AUTHOR [?]

Immediate, digital download

File Type: 16-slide PowerPoint presentation (PPT)

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DOCUMENT DESCRIPTION

This product (Customer Decision Journey and Social Media Strategy) is a 16-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

The Customer Decision Journey is a framework developed by McKinsey & Co. The management consulting firm developed this framework based on research of the purchase decisions of almost 20,000 consumers across 5 industries and 3 continents.

The Customer Decision Journey captures the changing behavior in consumer purchasing and experience from a linear process (with few touch points) to a continuous, circular process (with constant touch points). This shift is largely driven by emerging technologies, such as Social Media, Mobility, and Internet of Things (IoT).

This presentation provides an overview of the Customer Decision Journey, as well as how your Social Media Strategy should be designed, as it relates to the Customer Decision Journey.

This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Experience, Digital Transformation, Social Media, Customer Decision Journey, Customer Journey PowerPoint Slides: Customer Decision Journey and Social Media Strategy PowerPoint (PPT) Presentation, LearnPPT

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience Digital Transformation Social Media Customer Decision Journey Customer Journey

Number of Slides: 16 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 16, 2016

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