Get our FREE Strategy & Transformation Templates. This is an exclusive promotion being run on LinkedIn.
You are not logged in. Login here.

  This is a partial preview of the document. Login to FlevyPro for the full preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


DOCUMENT DESCRIPTION

The Customer Decision Journey is a framework developed by McKinsey & Co. The management consulting firm developed this framework based on research of the purchase decisions of almost 20,000 consumers across 5 industries and 3 continents.

The Customer Decision Journey captures the changing behavior in consumer purchasing and experience from a linear process (with few touch points) to a continuous, circular process (with constant touch points). This shift is largely driven by emerging technologies, such as Social Media, Mobility, and Internet of Things (IoT).

This presentation provides an overview of the Customer Decision Journey, as well as how your Social Media Strategy should be designed, as it relates to the Customer Decision Journey.

This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Customer Decision Journey and Social Media Strategy PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

 
[ What is FlevyPro? ]
This is a FlevyPro document.
Top Flevy Author [?]

Customer Decision Journey and Social Media Strategy

Sold by LearnPPT (this author has 75 documents)

$18.95

ALL FEES INCLUDED
Add to Cart
Did you know? For $1.00 more, you can download this document PLUS 4 more FlevyPro documents. That's only $3.99 per document. Click here for details.
  

This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience, Digital Transformation, Social Media, Customer Decision Journey, Customer Journey

Number of Slides: 16

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 16, 2016

Report

RELATED & RECOMMENDED DOCUMENTS


Digital Transformation touches practically every function in the entire organization. This thus requires an unprecedented amount of coordination among people, process, and [read more]

Most organizations recognize the significant potential in creating value through Digital Transformation. However, they may struggle with the question of exactly how much value [read more]

This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis [read more]

More and more organizations are shifting a traditional Product-focused model to becoming a Customer-centric Organization. To do this without incurring debilitating costs from [read more]

Emerging technology trends are driving businesses to Digital Transformation across industries. At the core of most Digital Transformation projects is the evolution of the [read more]

Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Digital [read more]

Strategic Planning is a process of defining the organization's strategy and making decisions on allocating resources to pursue this strategy. It's a crucial process, but often [read more]

Strategy Map FlevyPro
A Strategy Map is a diagram that conveys the primary strategic goals being pursued by an organization. It is a strategic part of the Balanced Scorecard (BSC) framework to [read more]

The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business [read more]

This is a very comprehensive document with over 350+ slides--covering 56 common management consulting frameworks and methodologies (listed below in alphabetical order). A [read more]

View the FlevyPro Document Library

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

What project are you working on?
Critical Success Factors?   Consumer Behavior?   Supply Chain Analysis?   Or something else.
Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.