flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

How to Start Your eLearning Business

Editor's Note: Take a look at our featured best practice, Training Needs Analysis (TNA) (72-slide PowerPoint presentation). Training Needs Analysis (TNA) goes beyond mere employee preferences or superficial surveys. It's a strategic process focused on aligning training with business objectives and bridging performance gaps. This training PowerPoint will provide you with a comprehensive understanding of TNA, [read more]

Also, if you are interested in becoming an expert on Human Resource Management (HRM), take a look at Flevy's Human Resource Management (HRM) Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

A learning program utilizing digital resources is known as eLearning. With this program, you can learn from anywhere and at any time, allowing you to surpass traditional learning limits.

Worldwide, organizations, schools, and companies are adopting this fast-paced learning method. E-Learning has evolved from traditional learning methods to eLearning; therefore, eLearning platforms are becoming more important; this is where the role of the eLearning business has become even more important. E-Learning businesses provide a platform that lets learners and trainers communicate online.

You need to consider many factors from day one if you plan to make money out of eLearning. Let’s take a look at a few things to consider before you start an eLearning industry.

1. Decide Your Audience

COVID-19 has reshaped how we engage in business, education, and entertainment. And people are looking for new ways to make sure all three are satisfied. When it comes to learning there are three types of people who select online courses.

  1. Those seeking to learn and adapt new techniques to upgrade their productivity at work.
  2. Those who are learning new skills and knowledge in the hope of escaping from the pandemic boredom.
  3. People seek safe and secure learning environments amidst this Covid crisis.

2. Developing Content Library

While developing your eLearning course you may need a team of people or you can create your content. You can use a professional AI video editor to create an explainer video.. Or you can give the content creation work to your team who will create presentations, videos, or images for your course content. The next factor is to consider the content and compare it to the market. Be sure you offer and present information in a way that will set you apart from your competitors.

3. Picking the Right Platform

This is one serious aspect of developing your course. The delivery method of your eLearning business will determine the future expenses and efforts needed for creating a course. Will you be using video conferencing for teaching? Or are you going to create a website? Which platform are you going to use; LMS or MOOC? Let’s take a quick look at both.

Massive Open Online Course:

MOOC offers an integrated platform that has an existing audience. You just have to upload your content in a ready-to-go set up and start teaching. It requires almost zero technical expertise and is easy to use. Examples of this platform are Coursera, Udemy, FutureLearn, and many more. Though MOOC platforms are easy to use, they lack personalization options, function limitedly, and you will have to share your revenue with them. Also, users will need to access your course through your provider’s website.

Learning Management System:

LMS gives you full access to everything. You can customize your course, use their layouts, marketing, and cloud hosting options. A few examples of LMS are Litmos, Docebo, Lessonly, and many more. LMS needs a high level of expertise as well as you have to establish your audience. Thus, you may require a hosting partner or manager to handle these things.

4. Build a Marketing Plan

Now that you’ve figured out your strategy and hosting platform, you’re ready to market your business.

Marketing is absolutely essential to your success, regardless of what kind of platform you use. Providing courses online and eLearning options is not an exclusive practice. You are competing with many eLearning platforms, so you need to make your voice heard by the right audience and by developing the right marketing strategies. Creating ads that redirect to your course page or creating trailers of your course will help you promote your course on social media platforms. Another way is to approach and team up with academic institutions and make them enroll their students in your course.

5. Introduce, Analyze, Optimize!

After you have created your course, chosen a platform, and figured out how to reach your target audience, you can announce it to the world!

Once your course is filled with learners, the next important task is to analyze. Observe the learning process, take feedback and connect with your learners to understand the difficulties they might be facing. Take this data and analyze whether there are any problems and how you can make it even better. You have just started your business journey. To arrive at your destination smoothly, make sure you know your route and the changes it will need further.

24-slide PowerPoint presentation
The concept of Return on Investment (ROI) originated in the Manufacturing sector, where it's simple to measure time and output. Next to adopt the concept was the Banking industry, where it is used consistently. ROI calculation is now a common feature in every type, industry, and function [read more]

Want to Achieve Excellence in Human Resource Management (HRM)?

Gain the knowledge and develop the expertise to become an expert in Human Resource Management (HRM). Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

The purpose of Human Resources (HR) is to ensure our organization achieves success through our people. Without the right people in place—at all levels of the organization—we will never be able to execute our Strategy effectively.

This begs the question: Does your organization view HR as a support function or a strategic one? Research shows leading organizations leverage HR as a strategic function, one that both supports and drives the organization's Strategy. In fact, having strong HRM capabilities is a source of Competitive Advantage.

This has never been more true than right now in the Digital Age, as organizations must compete for specialized talent to drive forward their Digital Transformation Strategies. Beyond just hiring and selection, HR also plays the critical role in retaining talent—by keeping people engaged, motivated, and happy.

Learn about our Human Resource Management (HRM) Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


131-slide PowerPoint presentation
The TWI Job Instruction (JI) program trains supervisors in how to instruct a person to perform a job correctly and safely; and to be productive as quickly as possible, while creating less scrap, rework, and damage to tools and equipment. This tried and tested methodology is based on [read more]


 
71-slide PowerPoint presentation
 
 
24-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.


Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.