flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

How to Attract Younger Workers to Your Company

shutterstock_260870552As the Baby Boomer labor force retires, employers need to attract younger workers although they are getting harder to recruit. Facing a skills shortage in new technical areas such as big data analytics, insurance companies have stepped up recruitment efforts on campus, the Boston Globe reports.

The federal government is also feeling the effects of an aging population. Despite White House initiatives to attract younger workers, the percentage of federal workers under the age of 30 fell to 7 percent in 2014, the lowest in a decade, according to the Washington Post. To hire more young employees, recruiters are changing tactics and adopting new strategies. If your company needs to attract young talent, here are some recruiting tips.

Build a Brand That Youth Admires

Effective recruitment begins with better marketing. Positioning your brand positively in the eyes of youth increases your odds of recruiting young workers. Millennials place high value on meaningful work, corporate reputation and culture, and not just salary, according to the 2014 Kelly Global Workforce Index. Showing that your brand represents these values can make your company more appealing to younger job seekers. Emphasize values such as providing purpose, corporate commitment to the environment and commitment to your employees that are reflected in benefits programs, flexible BYOD and telecommuting options.

Community outreach makes a big impact on communicating this message. For instance, event coordinator Dawn Gaczewski describes how Apple Rubber has sponsored a Fourth of July celebration for as long as she can remember. This sponsorship has helped enhance their reputation as a local company that gives to the community. Building this type of long-term reputation can position a company as an attractive place to work in the eyes of youth soon to be entering the labor force. You can also use team volunteer events, your online outreach and campus recruitment efforts to emphasize your company’s values.

Prioritize Mobile Recruitment

According to the Indeed blog, 71.3 percent of Generation X job seekers and 73.4 percent of Millennials prefer to job hunt on their mobile devices. Without a mobile recruitment outreach, your odds of reaching these job seekers drops dramatically. Kavaliro staffing company managing partner Bill Peppler says your mobile strategy should make it easy for job seekers to use your website to search and apply for positions on their device. Submitting a resume should be easy, and some companies have developed apps to facilitate this, while others have even developed ways to directly submit LinkedIn information instead of a resume.

Turn Your Company Website into a Recruitment Tool

Your website forms the centerpiece of an effective mobile recruitment strategy. PrideStaff’s Watercooler blog recommends leveraging your website as a recruitment tool by turning your job postings page into a portal for job hunters. Use keywords, social media posts and ads to attract job seekers to your site. Enhance the value of your job postings page by providing career search tools such as video guides that illustrate working for your company, job descriptions and benefits, and tutorials for submitting resumes, filling out applications and preparing for successful interviews.

Leverage Existing Employees and Website Visitors for Referrals

Pridestaff also advises that young employees already on staff are one of your best recruiting tools. Train your young representatives to be brand ambassadors who talk to their social networks about your corporate culture and the benefits of working for your company. Use your website to showcase young employees, and create an incentive program to reward employees who refer new hires. Provide tools on your website that make it easy for visitors to make referrals to your company.

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

,



Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]
We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]   We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

Flevy (https://flevy.com) is the marketplace for premium business documents, such as management frameworks, presentation templates, and financial models. Our documents are of the same caliber produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Learn more about Flevy here.


Connect with Flevy:

   
  


About Flevy.com   /   Terms   /   Privacy Policy
© 2020. Flevy LLC. All Rights Reserved.