Learn the ins and outs of Blue Ocean Strategy to give your organization a true competitive advantage.
https://flevy.com/blue-ocean-strategy
Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space—i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini Consulting) in the late 90s.