Learn the ins and outs of Blue Ocean Strategy to give your organization a true competitive advantage.
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Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space—i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini Consulting) in the late 90s.
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