Digital media has become an integral part of content marketing. Whether on social media or websites, content marketers often use digital assets such as videos, photos, articles, music, podcasts, audiobooks, etc., to attract followers, engage… The Importance of Digital Asset Management in Content Marketing… and How to Go about It

Corralling PPC ad campaigns in an optimal and efficient way is an ambition that any digital marketer should aspire to. Of course while there are lots of different strategies that might be worth pursuing in… How to Effectively Manage PPC Ad Campaigns

Running a mid-sized business efficiently is difficult because the easy gains of small business expansion are unrepeatable, and finding areas to improve upon is not always apparent. In fact, the larger the company becomes, the… How to Run a Mid-Sized Business More Efficiently

When COVID-19 was running rampant, millions of workers stayed away from the office and got their work done from home. This helped mitigate the spread of the disease, but also led to more and more… How to Protect Your Business from Cyber Threats

As a medium-sized business owner, you are likely trying to compete with companies that are both bigger and smaller than yours. Your business sits in that middle lane which presents its own set of benefits… A Look at the HR Responsibilities of Medium-Sized Businesses

Mental health hasn’t always been prioritized in the workplace. In fact, many employers used to focus solely on the numbers without regard for the people who produced them. However, in recent years, that has been… Why Employers Should Encourage Mental Health Awareness in the Workplace

If you are a content creator, you must have come across this common phrase – “Content is king” more often than you’d like to admit. Yet, it is a phrase that still holds true. Perhaps that’s… Everything You Need to Know about Content Buckets in 2021

Why is marketing important? Methods and ways of promoting a company or brand change almost daily. It is foolish to think that what worked a couple of years ago will still work today. Like everything… The Death of Marketing: Strategies to Avoid in 2021

As a business, minimizing risks is top priority. However, certain internal factors like human errors and technological mishaps can be beyond control. What’s worse is that it can impact your business leading to a downward… Risk Mitigation in Business Operation

They say smart businesses stay on top of cash flow. Cash flow problems are natural speed bumps along the long winding road of business ownership. That said, like fuel to a car, when left unfilled… How Your Business Can Use Cash Flow Management Tactics

Establishing a memorable and appealing brand for your business is crucial, and one aspect of this involves the effective use of trademarks to benefit your fledgling entrepreneurial efforts. Unless you are a seasoned brand-builder, you… The Power of Trademarks in Branding

The failure rate for small businesses is surprisingly high. In 2019, the Small Business Administration published statistics showing that almost 50% of all small businesses permanently close their doors within five years. In order to increase their… 4 Financial Habits Every Business Owner Should Develop