How to Boost Your Company’s Page on Instagram and Do You Even Need to Do It?

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Earlier in time social media pages were a secondary channel to communicate with the audience and the buyers of companies, but today they have taken the first place in the list of platforms that can be used to tell the clients about the new products and services. Some medium and small sized brands and companies tend to manage their whole work routines using Instagram only – it has over 1 billion active monthly users, and this number alone proves that this platform is worthy of giving companies opportunities to decently sell and promote their products, services and informational content. 

With all that in mind we can come to a conclusion that having a page of a company registered and decently promoted on Instagram is a must – you just cannot lose such a chance of showcasing your products and services to such a huge number of people. However, competition between companies and brands is pretty tough today, so if you don’t have a PR department, you’d have to learn how to manage it yourself and figure out a thing or two about social media marketing before you start. 

In this article we’re going to share how to boost your company’s page on Insta and save some money while doing that as well. Do you need to buy Instagram followers, can you manage this whole process by yourself and what parameters of the page should you pay additional attention to in terms of increasing the visibility of your content on the platform? All the answers are waiting ahead!

How to Manage Promotion on Instagram by Yourself 

Firstly you have to realize and put up with the fact that free promotional methods don’t work when it comes to managing a bigger IG page – and a page of a company, product or brand is definitely one of the bigger ones, at least, it should be planned like that. Commenting, activity chats and other “DIY” methods of profile development simply won’t bring demands here, therefore, you should come to terms with the fact that your IG page is going to take some investments into it first – and then you can count on a good payoff and increasing sales. 

However, we have to note that you can save some money in process – if you don’t have too huge and ambitious aims for the company’s page, you can totally do most of the things by yourself; if you cannot create the “portrait” of your target audience though and come up with a content plan, you can do it by asking for one consultation from a SMM pro. This would be just enough – the rest can be managed independently. 

For example: to make sure that your page grows constantly and get support at all times, you can turn to help from the third party promotional services and buy real Instagram followers. If they’re real, they are going to not only increase the number of subscriptions to your page, but will also sufficiently improve your page’s statistics, showing IG algorithms that your company’s profile has lots of interactions with the pages of people who are interested in your content. Therefore, algorithms will start perceiving your page as the one that is worth being recommended to other potentially interested people – the process of natural growth is induced. 

What Parameters of the Page Are the Most Important Ones? 

Increasing the visibility is possible not only by dint of the paid methods, but also by thoughtful organization of the page – for example, you can tangibly change the situation by using hashtags correctly. You have to work on the list of tags by using the mindset of your potential client: what words would they use to seek something like your product or service? Write those words down and then filter them, leaving in the list only the most relatable words. Then add some specifics: the year, the location of your company, other details that might help people to find your company and use its services. 

Ask for support from the audience you’ve been able to gain: the more thumbs up, comments and saves your posts are going to get, the higher are the chances that Instagram is going to take your posts into its “recommended” circulation. You’d be surprised by that, but there were studies that showed that if you ask people for support, they usually don’t react negatively to it and gladly provide the help they are able to give: leave thumbs up under posts, comment, answer the questions that content creators ask and so on. 

Summing Up

The best results are happening when a company or a brand uses several promotional methods and, surely, puts lots of effort into posting qualitatively and regularly. Generally speaking, regular posting is the only way to make the audience you’ve been able to gain stay with you for a long period of time. So use the special promotional services to support your content and “delegate” some tasks to the third party and spare yourself time to concentrate on more important things.

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