Author Archive | Shane Avron

If you’re like most business owners, you’ve probably heard of the term ‘buyer persona’ at least once. A buyer persona is a fictional representation of your target audience or ideal customers. Due to its substantial benefits for a business, many entrepreneurs and business owners consider buyer personas as one of the essential elements of a […]

When conducting qualitative research, surveys and interviews can generate the most valuable information. Free-form texts or open-ended questions enable participants to give more detailed feedback. Yet, analyzing these data can be challenging. This is because they don’t have numerical statistics to back them up. They are not encapsulated in complex formulas to ensure definite results. […]

Buying a franchise has numerous benefits, especially if you choose one that is well-established and well-known. You’ll be happy to know there are a variety of affordable business franchises available, such as dog training or fast-food chains. In addition, you will have the resources you need and the support of your franchisor. However, there are […]

Starting an online store can be a great way to make additional income or even start a successful business. An online storefront doesn’t require the amount of space it takes to house inventory, rent is generally cheaper than retail location costs, and it makes your business accessible from anywhere. Given that this type of business […]

Every company has a supply chain. Some are simpler than others, while many stretch across continents with dozens of links in the chain of custody. The concept of supply chain itself is worth looking at in the modern climate, because while every company may be suffering, their strife comes in different forms. As companies seek […]

The COVID-19 pandemic has urged companies to embrace remote hiring and working. Remote working offers several benefits to employees, such as flexible work hours, reducing stress, improving employees’ productivity, etc. But one crucial thing that it lacks is the employees’ data security. Giving employees the opportunity to work from home is good, but taking care […]

There is one thing about technology that you may have realized by now. It can either improve or hinder your business. You may be thinking about implementing an e-commerce platform but you are also a bit anxious about the risks involved. You need to make some in-depth considerations so that you can make the right […]

Supply and demand. Anyone who knows anything about business knows that you need a plethora of supplies to meet the ever-growing demands of your products. As a business owner, you always want to improve supply chain efficiency while also reducing costs. If you can improve efficiency, that means more products, which equals more profit, but […]

Running an online store takes a lot of work, from formulating strategies, marketing, communication to shipping – not to mention all the follow-up tasks. Furthermore, an eCommerce store operates 24/7 without any breaks – it must always be up and running and able to accept orders. However, it’s not practical to keep your staff working […]

Email marketing is one of the most effective ways to market your product or service. But for email marketing to be successful, it’s essential to monitor the effectiveness of your emails by measuring your bounce-back rate. By monitoring your email bounce backs, you can learn which parts of your content are causing people not to […]

Implementing an enterprise resource planning (ERP) system in your business is an excellent way to improve and streamline your operations. That being said, preparing your employees adequately is a crucial part of laying firm groundwork for the ERP system to succeed. You should ensure that they’re on board before you begin the implementation. Your teams […]

Introduction As a business leader, you’re often looking for ways to speed up your work with higher accuracy. Perceiving and thinking the right thoughts are deeply linked to how well you action them and achieve your goals. It’s also one reason some people can line up their thoughts well while others struggle with it. People […]