If you’re an entrepreneur, it’s important to keep in mind that the single biggest factor in sales and repeat business is invoking an emotional response in your customers long after they’ve left your presence. That kind of impression is worth more than hundreds of tweets, emails and promo codes could ever be. And the most […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
Public Relations for Small Business
These days, more and more small business owners are looking for ways to keep their companies in a state of constant growth. If this is your goal, it’s important to note that obtaining top notch public relations services can help you realize the objective. Review the quick reference guide found below to learn more about […]
The New Rules of Video Marketing: 3 Tips to Get up to Date
YouTube gets more hits than Google every day. Just let that sink in. In an age where technology is moving at breakneck speed and social media outlets seem to be multiplying at an alarming rate, the marketing world can seem like a pretty cluttered and confusing place. But one thing is for sure:video is what […]
5 Reasons Your Business Should Embrace Geofencing
Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet also did the same, according to Google’s Understanding Consumers’ Local Search Behavior. The study also discovered that four in five consumers want ads customized to their city, zip […]
Success Secrets of Centuries-old Companies
Companies are dying faster than they used to, according to a BCG study. In 1970, the average public company lasted over 55 years. By 2010, this had dropped to just over 30 years. The risk of a company exiting the market in five years is now 32 percent, compared to 5 percent 50 years ago. […]
Business Risk Basics Enterprise Owners Should Know
Sixty percent of business organizations face a wide range of increasing risks, according to a Chartered Global Management Accountant report on the Global State of Enterprise Risk. But less than 35 percent of these companies have a formal enterprise risk management program in place. Thirty percent of U.S. companies report experiencing an operational surprise over the past […]
Combine Customers’ Online and In-store Shopping Experience for Sales
Fifty percent of smartphone owners compare prices online while in a store, a phenomenon known as “showrooming,” according to Wiser. One third of these then go on to purchase from competitors. Meanwhile, 69 percent of smartphone users “webroom” by researching products online and then visiting a local store to purchase them, reports a Merchant Warehouse study. As […]
Get More Done: Fostering an Organized, Productive Workplace
Shockingly, 25 percent of startups will fail in their first year. That’s according to data from Harvard Business School. Harvard research also shows that of those startups remaining after one year, 36 percent will fail. So what makes a startup successful? Is it the location? The industry? The money? Some might say it comes down […]
Customer Service: Is it Time to Nix Your Phone Scripts?
When you work for a large company, the customer service department is an influential player in its overall success. Whether you’re part of this team or simply work in an ancillary role, the responsiveness and helpfulness of those who are customer-facing impacts everyone. In an effort to maintain brand consistency and provide customer service representatives […]
How to Attract Younger Workers to Your Company
As the Baby Boomer labor force retires, employers need to attract younger workers although they are getting harder to recruit. Facing a skills shortage in new technical areas such as big data analytics, insurance companies have stepped up recruitment efforts on campus, the Boston Globe reports. The federal government is also feeling the effects of an […]
Behaviors of Mobile Shoppers That Retailers Need to Know
Between smartphones, tablets and e-readers, mobile technology is arguably one of the single strongest influencers of first-world culture in the modern era. This includes the buying behaviors and interactions of consumers with businesses. As a smart business owner, you must understand these new mobile behaviors and market to them to get the most out of […]
Blogging 101: How to Effectively Promote Your Posts
New to the world of blogging? There’s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use these tips to effectively promote your posts: Post Regularly We’ve all had that one coworker or friend who ambitiously starts […]
