flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

Depositphotos_25048695_s-2015

An Entrepreneur’s Guide to Charities, Fundraisers, and Giving Back

If you’re an entrepreneur, it’s important to keep in mind that the single biggest factor in sales and repeat business is invoking an emotional response in your customers long after they’ve left your presence. That kind of impression is worth more than hundreds of tweets, emails and promo codes could ever be. And the most […]

Continue Reading · Comments { 0 }
10888776353_9c71574e19_b

Public Relations for Small Business

These days, more and more small business owners are looking for ways to keep their companies in a state of constant growth. If this is your goal, it’s important to note that obtaining top notch public relations services can help you realize the objective. Review the quick reference guide found below to learn more about […]

Continue Reading · Comments { 0 }
Vector webinar concept in flat style

The New Rules of Video Marketing: 3 Tips to Get up to Date

YouTube gets more hits than Google every day. Just let that sink in. In an age where technology is moving at breakneck speed and social media outlets seem to be multiplying at an alarming rate, the marketing world can seem like a pretty cluttered and confusing place. But one thing is for sure:video is what […]

Continue Reading · Comments { 0 }
Window Shopping Women

5 Reasons Your Business Should Embrace Geofencing

Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet also did the same, according to Google’s Understanding Consumers’ Local Search Behavior. The study also discovered that four in five consumers want ads customized to their city, zip […]

Continue Reading · Comments { 0 }
Keys to Success. Concept on Golden Keychain.

Success Secrets of Centuries-old Companies

Companies are dying faster than they used to, according to a BCG study. In 1970, the average public company lasted over 55 years. By 2010, this had dropped to just over 30 years. The risk of a company exiting the market in five years is now 32 percent, compared to 5 percent 50 years ago. […]

Continue Reading · Comments { 0 }
shutterstock_87031037

Business Risk Basics Enterprise Owners Should Know

Sixty percent of business organizations face a wide range of increasing risks, according to a Chartered Global Management Accountant report on the Global State of Enterprise Risk. But less than 35 percent of these companies have a formal enterprise risk management program in place. Thirty percent of U.S. companies report experiencing an operational surprise over the past […]

Continue Reading · Comments { 0 }
shutterstock_265001969

Combine Customers’ Online and In-store Shopping Experience for Sales

Fifty percent of smartphone owners compare prices online while in a store, a phenomenon known as “showrooming,” according to Wiser. One third of these then go on to purchase from competitors. Meanwhile, 69 percent of smartphone users “webroom” by researching products online and then visiting a local store to purchase them, reports a Merchant Warehouse study. As […]

Continue Reading · Comments { 0 }
shutterstock_293938133

Get More Done: Fostering an Organized, Productive Workplace

Shockingly, 25 percent of startups will fail in their first year. That’s according to data from Harvard Business School. Harvard research also shows that of those startups remaining after one year, 36 percent will fail. So what makes a startup successful? Is it the location? The industry? The money? Some might say it comes down […]

Continue Reading · Comments { 0 }
Businesswoman wearing headset

Customer Service: Is it Time to Nix Your Phone Scripts?

When you work for a large company, the customer service department is an influential player in its overall success. Whether you’re part of this team or simply work in an ancillary role, the responsiveness and helpfulness of those who are customer-facing impacts everyone. In an effort to maintain brand consistency and provide customer service representatives […]

Continue Reading · Comments { 0 }
shutterstock_260870552

How to Attract Younger Workers to Your Company

As the Baby Boomer labor force retires, employers need to attract younger workers although they are getting harder to recruit. Facing a skills shortage in new technical areas such as big data analytics, insurance companies have stepped up recruitment efforts on campus, the Boston Globe reports. The federal government is also feeling the effects of an […]

Continue Reading · Comments { 0 }
Close-up woman's hands holding a credit card and using cell phon

Behaviors of Mobile Shoppers That Retailers Need to Know

Between smartphones, tablets and e-readers, mobile technology is arguably one of the single strongest influencers of first-world culture in the modern era. This includes the buying behaviors and interactions of consumers with businesses. As a smart business owner, you must understand these new mobile behaviors and market to them to get the most out of […]

Continue Reading · Comments { 0 }
woman with laptop typing  at home

Blogging 101: How to Effectively Promote Your Posts

New to the world of blogging? There’s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use these tips to effectively promote your posts: Post Regularly We’ve all had that one coworker or friend who ambitiously starts […]

Continue Reading · Comments { 0 }
Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]
We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]   We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

Flevy (https://flevy.com) is the marketplace for premium business documents, such as management frameworks, presentation templates, and financial models. Our documents are of the same caliber produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Learn more about Flevy here.


Connect with Flevy:

   
  


About Flevy.com   /   Terms   /   Privacy Policy
© 2021. Flevy LLC. All Rights Reserved.