Author Archive | Eleanor Hecks

Although artificial intelligence (AI) is growing at a rate once only thought of in science fiction novels, it isn’t yet to a point where it can think like a human marketer. However, all the buzz in the business world is about ChatGPT and its capabilities. Here’s what it can do compared to marketing professionals. What […]

Non-profits, like all other businesses and organizations, need to invest in public relations (PR) for several reasons. Though, PR can be challenging for non-profits to pursue because they spend most of their funding on mission-driven work. However, PR can support your goals in the long run by increasing awareness of your organization, raising funds, and […]

Big data is a fascinating, exciting world. Yet it’s also complex — one that can be fraught with pitfalls if not careful. With big data, there is always a solution to every problem. It is just about finding and knowing how to use that solution properly. Below are some of the most common issues when […]

Whether you worry about 2023 being a rough year for small businesses or yours is thriving and growing, hiring and keeping talent features some unique obstacles. As companies move into 2023, some of the same concerns from the last couple of years remain. New ones will surface. Knowing what could possibly go wrong is one […]

If the Great Resignation taught employers anything, it was that they must prioritize employee happiness. Retaining your best workers saves you money, time and ensures your brand has continuity from one season to the next. How can a small business compete with mega corporations, though? After all, they can typically offer higher wages, more benefits […]

The pandemic ushered in a time in history where more people work from home than ever before. Even companies that have asked workers to return to the office now offer hybrid options, where people work remotely a few days a week. If you find yourself turning to a virtual private network (VPN) to meet your […]

Keeping customers satisfied has always been a priority for small businesses. Yet, many companies neglect to take their employees’ happiness into account. Employee happiness isn’t difficult to achieve. However, it’s one aspect of your business that benefits it in various ways. Without making this a priority, company owners risk damaging their business — including its […]

For small businesses that interact with clients online, sending an e-contract for them to sign is normal. That’s why you need reliable systems to generate and send contracts. Without one, a manual contract workflow can take away precious time. With all that time you miss out on, you could be using it to scale your […]

Many business owners have wondered whether their managers should pursue an MBA. An MBA degree will challenge the professional’s ability to think innovatively, adapt, and lead others effectively. These are all qualities a manager should possess to secure the company’s future profitability and growth. In other words, employers should encourage their managers to obtain an […]