Figuring out how to grow your company beyond where it is comes with challenges. You must juggle many different balls and improve everything from customer relations to processes to employee engagement. Enterprise resource planning (ERP) tools drive business development for any size company. ERP software optimizes processes, streamlines decisions, improves collaboration, fixes operations and scales […]
Author Archive | Eleanor Hecks
These Technologies That Could Save Your Business Right Now
The faster, more technologically advanced digital business landscape is opening up doors for small businesses that might otherwise struggle to come up with the content, customer responses and social media marketing larger companies strive for. In a highly competitive digital landscape, small businesses have to scramble to stay ahead of competitors and find new customers. […]
Are Franchises a Good Investment?
Are you considering venturing into the world of franchising? Many aspiring entrepreneurs find themselves pondering the potential of franchises as a viable investment option. However, conducting thorough research and assessing the potential risks and rewards is crucial before making a significant financial commitment. Franchises, like any other investment, come with their own unique set of […]
Should Your Business Host a Random Acts of Kindness Week for Its Employees?
When work is stressful, creating a positive and supportive office environment is more crucial than ever. As a business owner, you might wonder how to encourage more kindness and appreciation among your employees. One effective solution is hosting a Random Acts of Kindness Week for your team. This unique event is great for strengthening workplace […]
Work from Home Trends in 2023: What Your Business Needs to Know
The COVID-19 pandemic has forever changed the way we work. With remote work becoming the new norm, businesses have had to adapt to a new way of operating. As we look toward 2023, it is clear that remote work is here to stay. With that in mind, businesses must stay up-to-date with the latest work-from-home […]
Is ChatGPT a Threat to PR?
Although artificial intelligence (AI) is growing at a rate once only thought of in science fiction novels, it isn’t yet to a point where it can think like a human marketer. However, all the buzz in the business world is about ChatGPT and its capabilities. Here’s what it can do compared to marketing professionals. What […]
Why Non-Profits Need to Invest More Time in PR
Non-profits, like all other businesses and organizations, need to invest in public relations (PR) for several reasons. Though, PR can be challenging for non-profits to pursue because they spend most of their funding on mission-driven work. However, PR can support your goals in the long run by increasing awareness of your organization, raising funds, and […]
Common Pitfalls When Working with Big Data
Big data is a fascinating, exciting world. Yet it’s also complex — one that can be fraught with pitfalls if not careful. With big data, there is always a solution to every problem. It is just about finding and knowing how to use that solution properly. Below are some of the most common issues when […]
7 Concerns Your HR Team Will Face in 2023
Whether you worry about 2023 being a rough year for small businesses or yours is thriving and growing, hiring and keeping talent features some unique obstacles. As companies move into 2023, some of the same concerns from the last couple of years remain. New ones will surface. Knowing what could possibly go wrong is one […]
6 Ways to Ensure You Prioritize Employee Happiness
If the Great Resignation taught employers anything, it was that they must prioritize employee happiness. Retaining your best workers saves you money, time and ensures your brand has continuity from one season to the next. How can a small business compete with mega corporations, though? After all, they can typically offer higher wages, more benefits […]
Is Your Small Business’s VPN Safe?
The pandemic ushered in a time in history where more people work from home than ever before. Even companies that have asked workers to return to the office now offer hybrid options, where people work remotely a few days a week. If you find yourself turning to a virtual private network (VPN) to meet your […]
Why More Businesses Need to Focus on Employee Happiness
Keeping customers satisfied has always been a priority for small businesses. Yet, many companies neglect to take their employees’ happiness into account. Employee happiness isn’t difficult to achieve. However, it’s one aspect of your business that benefits it in various ways. Without making this a priority, company owners risk damaging their business — including its […]
