flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

ArchiMate Framework

Enterprise Architecture (EA) is the structured discipline for mapping an organization’s functions, processes, systems, data, and infrastructure into a coherent operating model. Think of it as the organization’s x-ray, blueprint, and strategic GPS rolled into… ArchiMate Framework

Hawkins-Stern Impulse Buy Model

The Hawkins-Stern Impulse Buying Model offers a structured framework for decoding and leveraging unplanned consumer decisions. Impulse buying often bypasses logic, surfacing in moments shaped by emotion, sensory triggers, and context. Unfortunately, traditional data models… Hawkins-Stern Impulse Buy Model