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Flevy Management Insights Case Study
Live Events Value Innovation for Mid-Size Media Firm


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Value Innovation to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

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Consider this scenario: The organization is a mid-size media company specializing in live events, facing stagnation in a maturing market.

Despite having a loyal customer base, the organization's growth and innovation have plateaued. The challenge is to redefine their value proposition and discover untapped opportunities that align with emerging consumer behaviors and expectations, without incurring unsustainable costs.



In reviewing the organization's current state, two hypotheses emerge: first, that the value offered to customers may no longer align with the evolving market demands; and second, that internal processes and innovation strategies are not sufficiently agile to capitalize on new market opportunities.

Strategic Analysis and Execution Methodology

The pathway to reinvigorating the organization's market position involves a comprehensive 5-phase Value Innovation process. This methodology is designed to uncover latent opportunities and streamline innovation, ensuring that the organization can deliver unique value effectively and efficiently.

  1. Market and Internal Capabilities Assessment: Begin with a deep dive into the current market trends, customer preferences, and internal capabilities. Key activities include stakeholder interviews, customer surveys, and a full review of the organization's resources. Insights will identify misalignments and potential areas for innovation.
  2. Value Proposition Redefinition: With the insights gathered, redefine the organization's value proposition. This phase involves ideation workshops, competitor benchmarking, and business model canvassing to ensure the new value proposition is compelling and differentiable.
  3. Concept Development and Prototyping: Develop concepts for new offerings and prototype them. Activities include cross-functional team collaborations, rapid prototyping, and iterative customer feedback loops to refine the offerings.
  4. Strategy and Roadmap Formulation: Consolidate the findings and develop a strategic plan. This involves setting clear objectives, defining strategic initiatives, and creating a detailed innovation roadmap that outlines the path forward.
  5. Execution and Continuous Improvement: Implement the strategy with a focus on agile methodologies. Establish a feedback mechanism to continuously iterate and improve the offerings based on real-world performance and feedback.

Learn more about Continuous Improvement Value Proposition Agile

For effective implementation, take a look at these Value Innovation best practices:

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Value Innovation Implementation Challenges & Considerations

Executives may question the scalability of new value propositions and the associated risks. It's crucial to balance innovation with practicality, ensuring that new offerings are not only desirable but also viable and feasible for the organization.

The expected business outcomes include a revitalized brand presence, increased market share, and enhanced customer loyalty. By adopting this methodology, firms can expect to see a 15-20% increase in customer engagement metrics.

Implementation challenges typically involve resistance to change and alignment of cross-functional teams. Overcoming these requires strong leadership and a clear communication of the benefits and vision.

Learn more about Customer Loyalty Leadership

Value Innovation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Customer Engagement Metrics: measures the effectiveness of new value propositions.
  • Innovation Pipeline Strength: assesses the number and quality of new ideas generated.
  • Time-to-Market for New Offerings: critical for maintaining competitive advantage.
  • Employee Adoption Rate: indicates the internal acceptance of new strategic initiatives.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

One insight gained is the importance of customer-centricity in the innovation process. According to McKinsey, firms that engage customers throughout the innovation process are 60% more likely to launch successful new products.

Another insight is the value of cross-functional collaboration. Diverse teams bring varied perspectives, which can lead to more creative and effective solutions.

Value Innovation Deliverables

  • Value Innovation Framework (PowerPoint)
  • Market Analysis Report (PDF)
  • Strategic Innovation Roadmap (PowerPoint)
  • Operational Excellence Toolkit (Excel)
  • Change Management Guidelines (Word)

Explore more Value Innovation deliverables

Value Innovation Case Studies

A Fortune 500 media conglomerate successfully redefined its live events strategy by focusing on immersive experiences, resulting in a 30% increase in attendance and a 25% increase in sponsorship revenue.

A regional media firm leveraged digital transformation to enhance its live event offerings, leading to a 40% growth in digital engagement and a 20% increase in year-over-year revenue.

Explore additional related case studies

Value Innovation Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Value Innovation. These resources below were developed by management consulting firms and Value Innovation subject matter experts.

Aligning Value Innovation with Corporate Strategy

Value innovation must be a core component of the overall corporate strategy to ensure its effectiveness. This alignment is essential for securing the necessary resources and executive support. A study by BCG found that companies with innovation strategies aligned to their corporate strategies had 40% higher profit margins than their competitors.

When embarking on value innovation, leadership must ensure that the innovation goals are integrated into the strategic planning process. This integration ensures that innovation is not an isolated function but a strategic lever for growth and competitive advantage.

Learn more about Strategic Planning Competitive Advantage Corporate Strategy

Measuring the Impact of Value Innovation

Executives are often concerned with how to measure the impact of value innovation initiatives. It is crucial to establish clear metrics and KPIs upfront. According to PwC, companies that establish innovation KPIs see a 75% success rate in achieving their innovation targets compared to those that do not.

Metrics should include both leading indicators, such as the number of ideas generated, and lagging indicators, such as market share impact. This dual approach provides a comprehensive view of the innovation process's effectiveness and its results.

Learn more about Value Innovation

Ensuring Cross-Functional Collaboration

For value innovation to be successful, cross-functional collaboration is imperative. A study by McKinsey highlights that 80% of executives believe their future success depends on the ability to collaborate across silos. However, fostering this collaboration can be a significant challenge within complex organizations.

Leaders must actively work to break down silos by promoting a culture of open communication and shared goals. Establishing cross-functional teams and innovation task forces can facilitate this collaboration, ensuring that diverse perspectives are integrated into the innovation process.

Adapting to Market Changes and Sustaining Innovation

Value innovation is not a one-time effort but an ongoing process that requires adaptation to market changes. As noted by Accenture, continuously innovative companies outperform the market by 10% over a five-year period. This underscores the importance of agility and responsiveness in sustaining innovation.

Companies should establish systems for monitoring market trends and customer feedback, allowing them to iterate on their value propositions rapidly. This agility ensures that the company remains relevant and can sustain its competitive edge over time.

Securing Buy-in for Value Innovation Initiatives

Securing buy-in for value innovation initiatives from all stakeholders is critical. Deloitte's research indicates that initiatives with executive buy-in are twice as likely to succeed. To secure this buy-in, it is necessary to demonstrate the strategic importance of innovation and its potential impact on the organization's growth and profitability.

Communicating the vision and benefits of value innovation in clear, quantifiable terms can help in gaining the support of key stakeholders. Additionally, involving stakeholders in the innovation process and demonstrating quick wins can build momentum and foster a culture that embraces innovation.

Integrating Digital Technologies into the Value Innovation Process

Integrating digital technologies into the value innovation process can significantly enhance the organization's ability to innovate. According to Gartner, 56% of CEOs said digital improvements have led to increased profits. Digital tools can streamline the innovation process, from ideation to execution, and provide valuable data insights.

Investing in digital platforms that facilitate collaboration, project management, and customer engagement can accelerate the innovation cycle. Furthermore, leveraging data analytics can provide deep insights into customer behavior and market trends, informing more strategic innovation decisions.

Learn more about Project Management Data Analytics Ideation

Additional Resources Relevant to Value Innovation

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Revitalized brand presence, leading to a 12% increase in market share and a 20% rise in customer engagement metrics.
  • Successfully redefined the value proposition through ideation workshops and competitor benchmarking, resulting in a 15% increase in customer engagement metrics.
  • Established an agile innovation roadmap, reducing time-to-market for new offerings by 25%.
  • Improved cross-functional collaboration, as evidenced by a 30% increase in the innovation pipeline strength.

The initiative has yielded significant positive outcomes, including a revitalized brand presence and increased market share. The redefined value proposition, developed through ideation workshops and competitor benchmarking, has led to a notable 15% increase in customer engagement metrics. The establishment of an agile innovation roadmap has also resulted in a 25% reduction in time-to-market for new offerings, showcasing improved efficiency. However, the initiative faced challenges in scaling new value propositions and aligning cross-functional teams, impacting the speed of execution and overall effectiveness. To enhance outcomes, a more robust change management strategy and clearer communication of the benefits and vision could have mitigated resistance to change and improved cross-functional alignment. Additionally, integrating digital technologies into the innovation process could have accelerated the initiative's impact and sustainability. Moving forward, it is recommended to focus on refining change management strategies, fostering cross-functional collaboration, and integrating digital tools to sustain and enhance the impact of value innovation initiatives.

Source: Live Events Value Innovation for Mid-Size Media Firm, Flevy Management Insights, 2024

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