Value Creation Strategy (PowerPoint PPTX)

BENEFITS OF DOCUMENT

1. Provides of Six Principles of Blue Ocean Strategy
2. Provides of Strategy Canvas and Four Action Framework
3. Provides of Executing Blue Ocean Strategy

DESCRIPTION

This product (Value Creation Strategy) is a 27-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Value Creation Strategy

Contents:
1. Blue Ocean Vs. Red Ocean Strategy
2. Blue Ocean Strategy Tools
3. Strategy Canvas and Four Action Framework
4. Six Principles of Blue Ocean Strategy
5. Formulating Blue Ocean Strategy
6. Executing Blue Ocean Strategy

Value Creation Strategy

It is useless to open a new café, there are already many. Better to open a place where you can read the newspaper or a book, play chess, etc. and maybe, in the meantime, have a coffee. A bit like Starbucks did, which, in fact, has become the leader in its market segment. It is therefore the idea of trying to find spaces by creating and capturing new demand and making competition irrelevant. Irrelevant because, often, it does not exist. So how to create a Blue Ocean strategy, then? It is innovation that makes winning. And technology is at the service of innovation, because it makes it possible.

Another example of a Blue Ocean strategy is Netflix. Netflix created a new market space by being the first to sell TV shows on the Internet. No one else was doing it. In this way, the company made competition irrelevant, creating new demand for a service that was not available on the market. Netflix has managed to break the trade-off between value and cost by providing better value than traditional TV (because you can watch any show you want at any time) at a lower cost than cable TV. The Blue Ocean strategy is based on the ability to create a new market demand, rather than sharing it with other players in the sector. Based on the study of 150 strategic initiatives developed in more than 100 years in 30 sectors, the authors argue that lasting success does not derive from the battle against competitors but precisely from the creation of "blue oceans", ie new untapped market spaces. Companies should create demand in a new market characterized by low competition rather than compete with other companies for the same objectives.

So what are the attributes of the Blue Ocean strategy? This approach has three key features:

Low competition:
The Blue Ocean strategy is characterized by little or no competition. The players in the sector redefine the structures and boundaries of the market, create new demand and penetrate uncontested areas, making competition irrelevant.

Good value for money and affordable prices:
Value innovation is a key aspect of the Blue Ocean strategy. While conventional market strategies seek a compromise between value and cost, the new strategy shifts from this line of thinking by eliminating or reducing the factors that create competition and introducing new dynamics. Such new market dynamics help businesses achieve low cost and differentiation.

Role of large enterprises:
Large enterprises have the resources to introduce products with unique characteristics and create new demand. For example, in 2003 Apple ventured into the digital music market by introducing iTunes. The new product has helped create new demand by allowing users to download music on the go at lower prices. Within this new market, competition from traditional music distribution sources has been rendered irrelevant.

Best Regards,

UJ Consulting

Source: Best Practices in Value Innovation PowerPoint Slides: Value Creation Strategy PowerPoint (PPTX) Presentation, UJ Consulting