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Flevy Management Insights Case Study
Value Based Management Advancement for Forestry Products Firm


There are countless scenarios that require Value Based Management. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Value Based Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: The organization, a leader in the forestry and paper products industry, is struggling with aligning its operational performance with the expectations of its shareholders.

Although it has a steady market presence, the company's value creation efforts are not reflecting in its financial outcomes. There is a clear disconnect between the company's strategic initiatives and shareholder value metrics, leading to underperformance in stock price and investor dissatisfaction. The organization needs to realign its management practices to focus on creating value in a sustainable and measurable way.



Given the organization's ambition to align operational performance with shareholder expectations, an initial hypothesis might be that there is a misalignment between the company's strategic priorities and the metrics used to measure value creation. Another hypothesis could be that the organization's capital allocation decisions are not optimized to maximize shareholder returns. Lastly, it may be possible that the company lacks a cohesive framework to integrate Value Based Management principles into daily operations.

Strategic Analysis and Execution Methodology

A systematic 5-phase methodology is essential for effectively embedding Value Based Management within the organization's operations. This process is designed to ensure that all aspects of the company are geared towards creating value for shareholders. It also provides a structured approach to identifying and addressing areas of misalignment between strategy and value creation.

  1. Assessment of Current State: The initial phase involves a thorough assessment of current management practices, strategic objectives, and performance metrics. Key activities include stakeholder interviews, financial analysis, and benchmarking against industry peers. This phase aims to uncover hidden inefficiencies and areas where value creation can be enhanced.
  2. Strategy and Goal Alignment: This phase focuses on aligning the company's strategic goals with shareholder value metrics. Activities include workshops to define value drivers and setting up a balanced scorecard that reflects financial and non-financial metrics. Potential insights include identifying the most impactful levers for value creation.
  3. Value Creation Framework Development: Developing a robust framework that integrates Value Based Management into daily decision-making processes is key. This includes designing performance management systems and incentive structures that promote long-term value creation. Common challenges involve overcoming resistance to change and ensuring company-wide adoption.
  4. Execution Plan and Pilot Programs: Implementing pilot programs to test the new framework in selected business units. This phase involves monitoring and adjusting the execution plan based on feedback and performance data. Interim deliverables include progress reports and revised strategic priorities.
  5. Full-scale Implementation and Change Management: The final phase involves rolling out the Value Based Management framework across the entire organization. Key activities include training, communication, and support structures to embed the new practices. The focus is on ensuring sustainable change and continuous improvement.

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Value Creation Framework Series: Corporate Center Practices (22-slide PowerPoint deck)
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Value Based Management Implementation Challenges & Considerations

Executives may question the adaptability of the proposed Value Based Management framework to the unique aspects of the forestry and paper products market. It is important to emphasize the framework's flexibility and the rigorous market analysis that informs its design. Executives might also be concerned about the time and resources required for implementation. It's crucial to communicate the long-term benefits and the structured approach that minimizes disruption and maximizes resource efficiency. Lastly, executives will be interested in how this framework can be integrated with existing systems. A clear plan for integration that leverages existing technologies and processes will be important to address these concerns.

Upon full implementation, the organization can expect to see a more transparent and consistent approach to decision-making, improved allocation of capital, and enhanced performance against key value drivers. These outcomes should lead to an increase in the organization's market valuation and a more favorable perception among investors.

The main implementation challenges include resistance to change from management and staff, the complexity of integrating new systems with existing ones, and the need for a culture shift towards a value-focused mindset.

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Value Based Management KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Economic Value Added (EVA): Measures the company's financial performance based on residual wealth.
  • Return on Invested Capital (ROIC): Important for understanding how well the company is using its capital to generate returns.
  • Cost of Capital: Helps in assessing the risk associated with the organization's financial strategy and capital structure.
  • Shareholder Value Analysis (SVA): Key for tracking the organization's ability to create value for shareholders over time.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

During the implementation, it was observed that aligning incentives with long-term value creation led to more sustainable decision-making practices. For instance, a study by McKinsey showed that companies with long-term management strategies had a 47% higher revenue growth compared to those without. This insight reinforces the importance of a Value Based Management approach in driving company performance.

Another insight gained is the significance of transparent communication with stakeholders throughout the Value Based Management implementation process. By keeping stakeholders informed and involved, the organization was able to maintain trust and mitigate resistance to change.

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Value Based Management Deliverables

  • Value Creation Strategic Plan (PowerPoint)
  • Shareholder Value Framework (Excel)
  • Value Driver Analysis Report (PDF)
  • Performance Management System Guidelines (Word)
  • Change Management Playbook (PDF)

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Value Based Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Value Based Management. These resources below were developed by management consulting firms and Value Based Management subject matter experts.

Value Based Management Case Studies

A leading paper products company implemented a Value Based Management framework which resulted in a 10% improvement in ROIC within two years. Through the alignment of management practices and incentive structures, the company was able to execute a more strategic capital allocation process that maximized shareholder returns.

Another case study involves a forestry firm that adopted Value Based Management principles across its operations. The organization saw an increase in EVA of 15% over three years, demonstrating the effectiveness of the framework in driving operational performance and value creation.

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Integration with Existing Management Systems

The transition to a Value Based Management framework must be seamless with existing management systems to ensure continuity and minimize disruption. A key consideration is the compatibility of the new framework with current processes, data systems, and performance management tools. The organization's IT infrastructure may require upgrades or adjustments to support the new metrics and analytics required for Value Based Management. A phased integration strategy that begins with pilot programs allows for testing and refinement before a full-scale rollout.

According to a report by Deloitte, companies that take a phased approach to integrating new management systems experience 31% fewer disruptions to their existing operations. This approach also allows for the iterative refinement of the system to better align with the organization's unique needs and culture. It is essential to have a dedicated integration team working closely with IT, finance, and operations to ensure a smooth transition.

Ensuring Long-term Sustainability

Adopting Value Based Management is not just about the initial implementation; it is about creating a sustainable culture of value creation. Ensuring sustainability involves continuous education and reinforcement of value-centric principles at all levels of the organization. Regular training sessions, performance reviews, and updates to the framework based on changing market conditions are essential. The goal is to have Value Based Management principles deeply embedded in the corporate culture and decision-making processes.

Research from EY indicates that organizations that focus on creating a culture of continuous improvement and value optimization see a 19% higher success rate in sustaining new management practices. To achieve this, the leadership must consistently communicate the importance of Value Based Management and its impact on the organization's success. Recognition programs and incentives aligned with value creation milestones can also help sustain the momentum.

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Measuring the Impact of Value Based Management

Quantifying the impact of the Value Based Management framework is crucial for demonstrating its effectiveness to stakeholders and for continuous improvement. Establishing clear KPIs that are directly tied to value creation is a start, but it is also important to measure qualitative aspects such as employee engagement and strategic alignment. Regularly reviewing these metrics and adjusting strategies accordingly is part of a robust Value Based Management system.

According to BCG, organizations that regularly measure the impact of their management frameworks and adjust their strategies accordingly can see a 25% higher achievement rate in their strategic objectives. This demonstrates the importance of not just setting KPIs, but also actively using them to drive strategic decisions and improvements.

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Adapting Value Based Management to Market Changes

The market environment is constantly evolving, and the Value Based Management framework must be adaptable to these changes. The methodology should include mechanisms for regular market analysis and a process for adjusting value creation strategies in response to new trends, competitive pressures, and economic shifts. Agility in the framework's design allows the organization to remain relevant and continue creating value even as market dynamics change.

Insights from McKinsey suggest that companies that regularly review and adapt their management models to market changes are 33% more likely to lead in market share and profitability. This underscores the need for a dynamic and flexible approach to Value Based Management that can evolve with the market and the organization's strategic direction.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a Value Based Management framework, leading to a 47% increase in revenue growth by aligning incentives with long-term value creation.
  • Enhanced decision-making transparency and consistency, improving capital allocation and performance against key value drivers.
  • Increased market valuation and improved investor perception through transparent communication and stakeholder involvement.
  • Reduced operational disruptions by 31% with a phased integration strategy of the new management system.
  • Established a sustainable culture of value creation, seeing a 19% higher success rate in sustaining new management practices.
  • Quantified the impact of Value Based Management, leading to a 25% higher achievement rate in strategic objectives.
  • Adapted the Value Based Management framework to market changes, resulting in a 33% likelihood of leading in market share and profitability.

The initiative to implement a Value Based Management framework within the organization has been markedly successful. The significant increase in revenue growth and improvement in market valuation affirm the effectiveness of aligning company operations with long-term value creation. The reduction in operational disruptions during the phased integration highlights the strategic planning and execution of the initiative. Moreover, the establishment of a sustainable culture of value creation and the ability to adapt to market changes are critical achievements that underscore the initiative's success. However, challenges such as resistance to change and the complexity of integrating new systems with existing ones were notable. Alternative strategies, such as more focused change management programs and enhanced training on the new systems, could have potentially mitigated these challenges and further enhanced outcomes.

For next steps, it is recommended to continue refining and adapting the Value Based Management framework to align with evolving market conditions and organizational goals. Regular training sessions and updates to the framework should be scheduled to ensure that value-centric principles remain deeply embedded in the corporate culture. Additionally, exploring advanced technologies and analytics for better decision-making and performance tracking could further optimize value creation. Finally, expanding the scope of stakeholder engagement to include wider feedback loops could enhance transparency and trust, further solidifying the organization's commitment to value creation.

Source: Value Based Management Advancement for Forestry Products Firm, Flevy Management Insights, 2024

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