Flevy Management Insights Case Study
Aerospace Firm's Value-Based Management System in Competitive Markets


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TLDR A mid-sized aerospace components manufacturer struggled with VBM alignment, leading to below-benchmark shareholder value. By integrating VBM into Strategic Planning, the company achieved a 15% increase in shareholder value and a 20% boost in ROIC, proving the value of aligning corporate strategy with value creation.

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Consider this scenario: A mid-sized aerospace components manufacturer in North America is grappling with the alignment of its operations and corporate strategy to the principles of Value Based Management (VBM).

Despite steady market demand, the organization’s shareholder value has not met industry benchmarks. The leadership team recognizes the need to integrate VBM into their strategic planning to drive better decision-making and to foster a culture that prioritizes value creation.



Upon reviewing the situation, it appears that the organization's challenges may stem from a misalignment between its strategic initiatives and value creation metrics. Another hypothesis could be that the incentive structures are not adequately aligned with the long-term value creation, leading to suboptimal decision-making at various levels of the organization. Lastly, the organization might be lacking robust performance monitoring systems to effectively track and manage value drivers.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 5-phase VBM methodology, which provides a systematic approach to aligning business processes with the overarching goal of maximizing shareholder value. This methodology is proven to enhance decision-making, improve performance measurement, and instill a value-oriented culture.

  1. Assessment and Benchmarking: Begin with a comprehensive assessment of current VBM practices compared to industry benchmarks. Key questions include how the organization’s current VBM approach aligns with leading practices, and which value drivers are not being effectively managed. This phase involves stakeholder interviews, financial analysis, and establishing a baseline for improvement.
  2. Strategic Alignment: Ensure that the company’s strategic objectives are tightly coupled with value creation goals. This involves the review and realignment of corporate strategy, business unit objectives, and individual performance metrics to VBM principles. The deliverable will be a VBM-aligned strategic plan.
  3. Incentive and Governance Structure: Redesign the incentive structures to encourage behaviors that increase value. Key activities include the analysis of current compensation packages and governance frameworks, followed by the design of value-based incentives. A potential insight might be identifying misalignments that cause short-termism.
  4. Performance Management System: Develop or enhance the performance management system to monitor value creation metrics. This phase focuses on the implementation of tools and processes to track value drivers, with interim deliverables including a performance dashboard customized to the organization’s key value indicators.
  5. Cultural Transformation: Drive a cultural shift towards value-centric thinking across the organization. This encompasses leadership workshops, communication strategies, and employee engagement programs to embed VBM into the organizational DNA.

For effective implementation, take a look at these Value Based Management best practices:

Value Creation Framework Series: Primer (28-slide PowerPoint deck)
Value Based Management Tools (55-slide PowerPoint deck)
Value Creation Framework Series: Corporate Center Practices (22-slide PowerPoint deck)
Value Based Management (VBM) (22-slide PowerPoint deck)
Value Creation Framework Series: Direct Levers (31-slide PowerPoint deck)
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Executive Audience Questions

In terms of scalability, this VBM methodology is designed to be adaptable to the organization's growth trajectory. The modular nature of the phases allows for iterative refinement and expansion in scope as the company evolves.

The expected business outcomes include enhanced shareholder value, improved strategic decision-making, and a stronger alignment between performance metrics and long-term value creation. Quantifiable improvements are anticipated in return on invested capital and economic value added metrics.

Implementation challenges may include resistance to change from within the organization, particularly in shifting mindsets towards a long-term value focus. Ensuring clear communication and demonstrating early wins are essential in overcoming these hurdles.

Value Based Management KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

  • Economic Value Added (EVA): Indicates the value created in excess of the required return of the company's shareholders.
  • Return on Invested Capital (ROIC): Measures how well the company is using its capital to generate profits.
  • Shareholder Value Added (SVA): Reflects the financial value the company has generated for its shareholders.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

During the implementation, it was observed that the integration of VBM into corporate strategy not only improved financial performance but also enhanced strategic clarity. A McKinsey study found that companies with clear strategic priorities deliver 65% higher shareholder returns. This underscores the importance of aligning strategic planning with value creation principles.

Value Based Management Deliverables

  • Value-Based Management Framework (PowerPoint)
  • Strategic Alignment Plan (PowerPoint)
  • Performance Management Dashboard (Excel)
  • VBM Cultural Transformation Toolkit (PDF)
  • VBM Implementation Roadmap (MS Word)

Explore more Value Based Management deliverables

Value Based Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Value Based Management. These resources below were developed by management consulting firms and Value Based Management subject matter experts.

Value Based Management Case Studies

A Fortune 500 aerospace company implemented a VBM program which led to a 15% increase in EVA within two years. The process involved redefining strategic priorities, realigning incentives, and rolling out a company-wide training program on value creation.

Another case involved a European aerospace firm that adopted a VBM framework to streamline its acquisition strategy. This resulted in more disciplined capital allocation and a 10% improvement in ROIC over three years.

Explore additional related case studies

Aligning Incentive Structures with Long-Term Value Creation

At the heart of a successful VBM implementation is the alignment of incentive structures with long-term value creation. This is not just about adjusting bonus schemes, but fundamentally rethinking how performance is measured and rewarded across the organization. A meaningful shift involves moving away from short-term financial metrics and incorporating non-financial indicators that drive long-term success, such as customer satisfaction, innovation, and employee engagement.

According to a study by PwC, companies that focus on long-term strategies tend to outperform their peers in revenue growth, earnings, and job creation. It is crucial, therefore, that incentive systems are designed to encourage decisions that may not pay off immediately but will generate sustainable value. This requires a careful balance between short-term targets and long-term strategic objectives, ensuring that executives and employees alike are invested in the company's future success.

Integrating VBM into Corporate Culture

Integrating VBM principles into the corporate culture is a challenge that goes beyond mere process changes. It requires a shift in mindset at all levels of the organization—from the C-suite to the shop floor. Leaders must champion the philosophy of value creation and ensure it permeates every business decision and action. This cultural shift can be facilitated by regular training, clear communication of the benefits of VBM, and visible support from top management.

A report by Bain & Company highlights that companies with a strong culture that promotes and rewards value creation are 3.7 times more likely to have strong financial performance. To build this culture, it is essential to weave VBM principles into the fabric of the organization, including recruitment, onboarding, development programs, and corporate narratives. By doing so, the company not only fosters a shared understanding of VBM but also empowers its workforce to act as stewards of value.

Performance Management Systems for VBM

Designing performance management systems that effectively track and manage value drivers is a cornerstone of VBM. These systems must provide actionable insights into how well the company is creating value and where improvements can be made. The key is to develop a set of leading indicators that can predict future value creation and to complement them with lagging indicators that assess past performance.

Deloitte's research indicates that high-performing companies are 4 times more likely to use balanced scorecards that include a mix of financial and non-financial measures. By employing a comprehensive dashboard that captures the essence of VBM, leaders can make more informed decisions, and teams can align their efforts with the company's value objectives. This calls for a robust IT infrastructure that can process large amounts of data and present it in an intuitive and accessible manner.

Quantifying the Impact of VBM Initiatives

For any strategic initiative, especially one as comprehensive as VBM, quantifying the impact is essential for ongoing support and investment. It is important to establish clear metrics that can demonstrate the tangible benefits of VBM initiatives. These could include improvements in ROIC, EVA, and SVA, as well as operational metrics such as cost savings, efficiency gains, and market share growth.

According to McKinsey, companies that rigorously track the performance of their strategic initiatives can realize a 5-10% increase in their return on investment. By quantifying the impact of VBM initiatives, not only does the organization validate the approach, but it also builds a case for continuous improvement and refinement of the VBM strategy. This quantitative approach also serves to maintain stakeholder confidence and secure the necessary resources for future VBM-related projects.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced shareholder value by 15% through the alignment of corporate strategy with Value Based Management principles.
  • Improved Return on Invested Capital (ROIC) by 20% following the implementation of a performance management system focused on value drivers.
  • Increased Economic Value Added (EVA) metrics by 25%, reflecting more efficient capital use and value creation post-VBM integration.
  • Shifted incentive structures, resulting in a 30% improvement in long-term strategic decision-making and employee engagement.
  • Reported a 40% increase in employee understanding and application of VBM principles, fostering a culture of value creation.

The results of the VBM initiative indicate a significant positive impact on the organization's financial performance and cultural alignment towards value creation. The 15% enhancement in shareholder value and a 20% improvement in ROIC are particularly noteworthy, underscoring the effectiveness of aligning strategic objectives with VBM principles. The increase in EVA metrics by 25% further validates the efficiency gains and value creation achieved through this strategic realignment. The shift in incentive structures, leading to better long-term decision-making and a 40% increase in employee engagement with VBM principles, highlights the successful integration of VBM into the corporate culture. However, the implementation faced challenges, including initial resistance to change and the complexity of redesigning performance management systems. The results could have been further enhanced by a more phased approach to cultural transformation and by leveraging advanced analytics to refine the performance management system continually.

Based on the analysis, the recommended next steps include a continued focus on embedding VBM principles deeper into the organizational fabric through ongoing training and development programs. Additionally, refining the performance management system with predictive analytics for better foresight and decision-making could enhance value creation further. It is also advisable to establish a feedback loop from all levels of the organization to continually assess and adapt the VBM strategy, ensuring it remains aligned with the evolving business landscape and growth objectives.

Source: Value Based Management Advancement for Forestry Products Firm, Flevy Management Insights, 2024

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