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Flevy Management Insights Q&A
How does the integration of cloud computing influence the Build vs. Buy decision in IT infrastructure?


This article provides a detailed response to: How does the integration of cloud computing influence the Build vs. Buy decision in IT infrastructure? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR Cloud computing shifts the Build vs. Buy decision in IT infrastructure towards considerations of cost, scalability, and innovation, impacting Strategic Planning and Digital Transformation.

Reading time: 4 minutes


Cloud computing has significantly altered the landscape of IT infrastructure, influencing the critical Build vs. Buy decision that organizations face. This decision is no longer just about comparing the costs of in-house development versus purchasing or subscribing to a pre-built solution. It now encompasses considerations of scalability, innovation, and competitive advantage in a rapidly evolving digital environment.

Impact on Cost and Scalability

The advent of cloud computing has fundamentally changed the economics of the Build vs. Buy decision. Traditionally, building an IT infrastructure required significant upfront capital investment in hardware and software, along with ongoing maintenance costs. Cloud computing, by offering Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), shifts these expenses from capital expenditure (CapEx) to operational expenditure (OpEx). This model allows organizations to pay for only what they use, providing a level of scalability and flexibility that is difficult to achieve with on-premises solutions.

According to Gartner, the worldwide public cloud services market is expected to grow significantly, highlighting the increasing reliance on cloud solutions for IT infrastructure needs. This growth is indicative of the shift towards cloud services, as organizations seek to leverage the benefits of cloud computing to enhance their IT operations and reduce costs.

For organizations, this means that the decision to build or buy must now consider the long-term scalability and cost-effectiveness of cloud services. The ability to scale up or down based on demand, without the need for significant upfront investment, makes cloud-based solutions an attractive option for many organizations. This is particularly relevant for startups and small to medium-sized enterprises (SMEs) that may not have the resources to invest heavily in building their own IT infrastructure.

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Facilitating Innovation and Speed to Market

Cloud computing not only offers cost and scalability benefits but also significantly impacts an organization's ability to innovate and bring products to market quickly. By leveraging cloud-based services, organizations can access the latest technologies and platforms, enabling them to develop and deploy new applications and services at a much faster rate than if they were to build their own infrastructure from scratch. This access to cutting-edge technology fosters an environment of continuous innovation, allowing organizations to stay ahead in competitive markets.

For example, a report by McKinsey highlights the importance of digital speed and innovation for business success. Cloud computing plays a crucial role in enabling this speed, as it allows organizations to quickly test new ideas, iterate, and deploy solutions without the constraints of traditional IT infrastructure. This agility can be a significant competitive advantage, enabling organizations to respond rapidly to market changes and customer needs.

Real-world examples of this include startups and digital-native companies that have leveraged cloud computing to disrupt traditional industries. Companies like Netflix and Airbnb have used cloud services to scale rapidly and innovate continuously, challenging established players and reshaping their respective markets.

Explore related management topics: Competitive Advantage

Strategic Considerations for the Build vs. Buy Decision

In the context of cloud computing, the Build vs. Buy decision extends beyond mere cost considerations to strategic planning and competitive positioning. Organizations must evaluate the strategic importance of owning versus leasing their IT infrastructure. For core business functions or those that provide a competitive edge, building a custom solution might still be the preferred option. However, for non-differentiating activities, leveraging cloud services can free up resources that can be better used elsewhere.

Accenture's research on digital transformation emphasizes the strategic role of cloud computing in enabling organizations to become more agile, innovative, and customer-focused. The decision to build or buy, therefore, should align with the organization's overall digital transformation strategy and its objectives of achieving operational excellence and competitive differentiation.

In conclusion, the integration of cloud computing into IT infrastructure considerations has added layers of complexity to the Build vs. Buy decision. Organizations must navigate these waters carefully, taking into account not only the cost and scalability benefits of cloud services but also how these services fit into their broader strategic objectives. By doing so, they can make informed decisions that support their long-term success in an increasingly digital world.

Explore related management topics: Digital Transformation Operational Excellence Strategic Planning Digital Transformation Strategy Agile

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Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Make or Buy Decision Analysis for Agritech Firm in Precision Farming

Scenario: An Agritech firm specializing in precision farming technologies is grappling with the Make or Buy dilemma.

Read Full Case Study

Make or Buy Decision Analysis for Professional Services Firm

Scenario: A professional services firm is grappling with increasing operational expenses and competitive pressures in the market.

Read Full Case Study

Strategic Make-or-Buy Decision Analysis for Metals Industry Leader

Scenario: A multinational firm in the metals industry faces critical Make-or-Buy decisions amidst fluctuating commodity prices and increasing global competition.

Read Full Case Study

Build vs. Buy Decision Framework for Semiconductor Manufacturer

Scenario: A semiconductor firm in the highly competitive technology sector is grappling with the strategic decision of building in-house capabilities versus buying or licensing from external sources.

Read Full Case Study

Technology Acquisition Strategy for Professional Services Firm in Digital Space

Scenario: The organization, a global professional services provider specializing in digital transformation solutions, faces a pivotal decision in its growth trajectory—whether to build a proprietary platform to deliver its services or to acquire an existing platform.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study


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Related Questions

Here are our additional questions you may be interested in.

How do companies assess the impact of Build vs. Buy decisions on their brand reputation and customer trust?
Organizations assess Build vs. Buy impacts on brand reputation and customer trust through Strategic Planning, Risk Management, and Operational Excellence, aligning decisions with core values and market perception. [Read full explanation]
How does the Build vs. Buy decision affect a company's competitive edge in a rapidly evolving market?
The Build vs. Buy decision critically impacts a company's agility, innovation, and customer satisfaction, influencing Strategic Planning, Operational Excellence, and Risk Management in a dynamic market. [Read full explanation]
What are the environmental sustainability considerations in the Make vs. Buy decision-making process for manufacturers?
The Make vs. Buy decision in manufacturing involves analyzing economic and environmental impacts, assessing suppliers' sustainability practices, and investing in technology to align with sustainability goals and Operational Excellence. [Read full explanation]
What impact does the increasing importance of data privacy regulations have on the Build vs. Buy debate?
The increasing importance of data privacy regulations significantly influences the Build vs. Buy debate, necessitating careful consideration of Strategic Planning, Risk Management, Operational Excellence, and Innovation to ensure compliance and maintain Competitive Advantage. [Read full explanation]
How can companies effectively measure and compare the innovation potential of Build vs. Buy options?
Organizations can evaluate the innovation potential of Build vs. Buy options by conducting Skills and Capabilities Assessments, Financial Analyses, and Risk Assessments, employing Decision Matrices and Scenario Planning to align with Strategic Planning and Innovation Strategy. [Read full explanation]
How does the shift towards remote work influence Make vs. Buy decisions in technology infrastructure?
The shift towards remote work has made Make vs. Buy decisions in technology infrastructure more complex, necessitating deeper analysis of cost, scalability, security, compliance, and Strategic Planning to align with organizational goals. [Read full explanation]
What are the key considerations for Build vs. Buy in the context of adopting sustainable manufacturing practices?
The Build vs. Buy decision in sustainable manufacturing hinges on analyzing Cost Implications, Time to Market, Core Competencies, and Strategic Alignment to align with sustainability goals and strategic objectives. [Read full explanation]
How can manufacturers use Make vs. Buy decisions to better align with consumer demands for ethical and sustainable products?
Manufacturers can align with consumer demands for ethical and sustainable products through informed Make vs. Buy decisions, focusing on Strategic Sourcing, Supplier Partnerships, and investing in Sustainable Manufacturing Technologies. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


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