Flevy Management Insights Case Study
Equitable Resource Distribution Framework for Construction Sector SMEs
     Joseph Robinson    |    Fairness


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Fairness to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The organization faced internal challenges related to Fairness in resource allocation, leading to decreased employee morale and productivity. By implementing a structured Fairness framework, the organization achieved significant improvements in employee satisfaction, retention, project delivery efficiency, and resource utilization, highlighting the importance of leadership commitment in driving successful transformation initiatives.

Reading time: 8 minutes

Consider this scenario: The organization, a small to medium-sized enterprise in the construction sector, is grappling with internal challenges related to Fairness in resource allocation and opportunity distribution among its workforce.

This imbalance has led to a decline in employee morale and productivity, ultimately impacting project deliverables and client satisfaction. The organization seeks to address these issues to foster a more equitable and efficient work environment.



Upon reviewing the situation, it seems that the root causes of the organization's challenges might stem from a lack of transparent criteria for resource allocation and a deficiency in inclusive leadership practices. Another hypothesis could be the absence of a systematic approach to Fairness, leading to ad hoc and biased decision-making processes.

Strategic Analysis and Execution Methodology

To tackle the identified issues, a structured 5-phase approach to Fairness is recommended. This methodology, commonly followed by leading consulting firms, ensures a comprehensive analysis and effective execution, leading to a more equitable and productive organization.

  1. Diagnostic Assessment: Conduct a thorough review of current Fairness practices, gathering data on resource distribution, opportunities, and employee perceptions. Key questions include: What are the existing protocols? How are decisions made? What are the workforce demographics?
  2. Framework Development: Based on the assessment, develop a Fairness framework that defines clear, objective criteria for resource and opportunity allocation. Key activities include benchmarking against industry standards and defining measurable Fairness goals.
  3. Strategy Formulation: Create a strategic plan to implement the Fairness framework, detailing the required changes to policies, procedures, and leadership approaches. Potential insights might involve identifying champions of change within the organization.
  4. Execution and Change Management: Roll out the strategy with a focus on communication, training, and support. Address common challenges such as resistance to change and managing expectations through transparent dialogue.
  5. Monitoring and Continuous Improvement: Establish metrics to monitor progress and make adjustments as necessary. Interim deliverables could include a dashboard of key performance indicators and regular progress reports.

For effective implementation, take a look at these Fairness best practices:

Dealing with Unfair Behaviours (20-slide PowerPoint deck)
Performance Management - Fairness Factors (22-slide PowerPoint deck)
View additional Fairness best practices

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Fairness Implementation Challenges & Considerations

When adopting a new Fairness framework, leaders may question the balance between equitable practices and operational efficiency. It's crucial to demonstrate that Fairness can lead to enhanced employee engagement and productivity, which in turn boosts efficiency. Another consideration is the alignment of the Fairness strategy with the company's overall business objectives, ensuring that the two are not in conflict but rather complementary.

Following the implementation of this methodology, expected business outcomes include a 15-20% increase in employee satisfaction, improved retention rates by up to 10%, and a potential rise in project delivery efficiency. These outcomes are grounded in research that correlates Fairness with higher organizational performance.

Implementation challenges include overcoming cultural barriers and entrenched behaviors. It's imperative to manage these challenges by engaging all levels of the organization in the change process and ensuring leadership models the desired behaviors.

Fairness KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Measurement is the first step that leads to control and eventually to improvement.
     – H. James Harrington

  • Employee Satisfaction Index: to gauge the impact of Fairness initiatives on workforce morale.
  • Resource Utilization Rate: to ensure equitable distribution of resources is also efficient.
  • Retention Rate: to measure the effectiveness of Fairness in improving employee retention.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it became evident that the successful adoption of Fairness practices is directly tied to leadership commitment. A McKinsey study found that organizations with committed leadership see a 70% success rate in transformation efforts. Furthermore, embedding Fairness into the company culture, rather than treating it as a standalone initiative, was crucial for sustainable change.

Fairness Deliverables

  • Equitable Resource Allocation Framework (PDF)
  • Change Management Plan (PowerPoint)
  • Fairness Implementation Roadmap (Excel)
  • Quarterly Fairness Report (MS Word)
  • Employee Satisfaction Survey Toolkit (Online)

Explore more Fairness deliverables

Fairness Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Fairness. These resources below were developed by management consulting firms and Fairness subject matter experts.

Aligning Fairness with Business Strategy

Ensuring that Fairness initiatives align with the overall business strategy is paramount. When Fairness is integrated into the core strategic plan, it becomes a lever for competitive advantage rather than a compliance activity. A study by BCG indicates that companies prioritizing diversity and inclusion within their strategic planning are 1.9 times more likely to be innovation leaders in their market. Therefore, Fairness must be woven into the very fabric of strategic thinking, reinforcing its value as a business imperative rather than a standalone program.

Leadership teams should review their strategic objectives to identify areas where Fairness can enhance outcomes. For instance, in talent acquisition, Fairness can broaden the pool of candidates and lead to the hiring of more diverse talents, which has been shown to increase innovation and reach into new markets. By embedding Fairness into strategic goals, executives can ensure that its principles are consistently applied across all business units, reinforcing the message that Fairness is critical to the organization's success.

Measuring the ROI of Fairness Initiatives

Executives are often concerned with the return on investment (ROI) for Fairness initiatives. While some benefits, such as enhanced brand reputation and employee satisfaction, may be qualitative, there are quantitative measures that can be used to gauge ROI. According to McKinsey's research, companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than companies in the fourth quartile. By tracking progress against KPIs such as employee satisfaction index, retention rate, and resource utilization rate, organizations can translate Fairness initiatives into measurable business outcomes.

Additionally, it's essential to consider the cost of inaction. The absence of Fairness can lead to increased employee turnover, higher recruitment costs, and potential litigation expenses. By investing in Fairness, companies are not only improving their work environment but also mitigating risks that could have substantial financial implications. Executives should view Fairness initiatives as strategic investments that yield both tangible and intangible returns over time.

Sustaining Fairness Beyond Initial Implementation

Maintaining momentum and ensuring the sustainability of Fairness initiatives beyond the initial implementation phase is a common concern. It requires ongoing commitment from leadership and the continuous involvement of employees. Deloitte's insights reveal that sustainability is achieved through embedding Fairness into organizational culture and by making it part of everyday business operations. This means regular training, open communication channels for feedback, and visible metrics that track progress.

To this end, organizations should consider establishing a dedicated Fairness committee or task force that is responsible for monitoring, reporting, and driving Fairness initiatives. This group can serve as a resource for all employees, providing guidance, support, and ensuring that Fairness remains a dynamic and integral part of the company. Regular updates on the status of Fairness initiatives should be shared company-wide to demonstrate transparency and accountability.

Adapting Fairness Frameworks to Different Geographies and Cultures

For multinational organizations, adapting Fairness frameworks to various geographies and cultures is a critical issue. Fairness does not have a one-size-fits-all solution; it requires customization to fit the legal, cultural, and social norms of each region. A report by Mercer suggests that global diversity and inclusion programs are more effective when they allow for regional nuances. This means that while the overarching principles of Fairness remain consistent, their application may vary depending on the local context.

Leaders should engage local teams in the development and implementation of region-specific Fairness strategies. This approach ensures that initiatives are culturally relevant and more readily embraced by local employees. It also allows for the sharing of best practices across regions, fostering a global perspective on Fairness that enriches the organization as a whole. By respecting and incorporating local differences into Fairness frameworks, companies can create a truly inclusive environment that resonates with all employees, regardless of their location.

Fairness Case Studies

Here are additional case studies related to Fairness.

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Equity Enhancement in Maritime Freight Operations

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Diversity Equity and Inclusion Enhancement in Retail

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Luxury Brand Equity Enhancement Initiative

Scenario: The organization in question operates within the luxury fashion sector and has recently identified inconsistencies in the fairness of their brand representation across various international markets.

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Fairness Enhancement Initiative in Cosmetic Industry

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Diversity Equity & Inclusion Strategy for Defense Contractor in High-Tech Sector

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased employee satisfaction by 18% as measured by the Employee Satisfaction Index post-implementation.
  • Improved retention rates by 8%, demonstrating the effectiveness of Fairness in enhancing employee loyalty.
  • Achieved a 12% rise in project delivery efficiency, correlating Fairness with higher organizational performance.
  • Resource Utilization Rate improved by 15%, indicating a more equitable and efficient distribution of resources.
  • Leadership commitment was identified as a critical factor, with a noted 70% success rate in transformation efforts where leadership was fully engaged.
  • Established a Fairness committee, ensuring the sustainability of Fairness initiatives and ongoing cultural integration.

The initiative to implement a structured Fairness framework within the organization has been notably successful. The quantifiable improvements in employee satisfaction, retention rates, project delivery efficiency, and resource utilization underscore the positive impact of Fairness on both morale and operational performance. The critical role of leadership commitment in driving these changes cannot be overstated, aligning with McKinsey's findings on the importance of engaged leadership in transformation success. However, the journey revealed challenges, particularly in overcoming cultural barriers and entrenched behaviors. Alternative strategies, such as more targeted change management programs or increased focus on localized Fairness adaptations, might have further enhanced outcomes by addressing these challenges more directly.

Given the results and insights gained, the recommended next steps include the expansion of the Fairness framework to encompass broader diversity and inclusion goals. This could involve developing more nuanced, region-specific adaptations of the Fairness framework to better address the needs of a diverse global workforce. Additionally, leveraging technology to create more sophisticated monitoring tools could provide deeper insights into Fairness metrics, enabling more agile and data-driven adjustments to the strategy. Finally, fostering a culture of continuous improvement through regular training, feedback mechanisms, and transparent communication will ensure that Fairness remains a dynamic and integral part of the company's ethos.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Fairness Framework Enhancement for Cosmetics Brand in Competitive Market, Flevy Management Insights, Joseph Robinson, 2024


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