Flevy Management Insights Case Study
Diversity & Inclusion Strategy for Luxury Retail
     Joseph Robinson    |    Diversity & Inclusion


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Diversity & Inclusion to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The luxury retailer faced significant challenges in creating an inclusive work environment and increasing representation of underrepresented groups, particularly in leadership roles. By implementing a comprehensive Diversity & Inclusion methodology, the organization achieved a 15% increase in diversity hiring and a 20% improvement in employee engagement, demonstrating the importance of aligning D&I objectives with overall business strategy.

Reading time: 9 minutes

Consider this scenario: The organization, a high-end luxury retailer, is grappling with the challenge of fostering an inclusive work environment that reflects the diversity of its global customer base.

Despite the company's commitment to Diversity & Inclusion, there has been minimal progress in increasing representation of underrepresented groups at all levels, particularly in leadership roles. The organization's inability to effectively attract, retain, and promote diverse talent has also impacted its brand image and employee satisfaction.



Based on the initial understanding of the organization's challenges, it seems that there may be systemic barriers preventing the effective implementation of Diversity & Inclusion initiatives. Another hypothesis could be the lack of alignment between the organization's strategic objectives and its Diversity & Inclusion goals. Lastly, the organization's existing corporate culture may not be conducive to the changes required for a truly diverse and inclusive workplace.

Strategic Analysis and Execution

Adopting a comprehensive 5-phase methodology to Diversity & Inclusion will enable the organization to systematically address its challenges, leading to improved representation and an inclusive culture. This proven approach is in line with best practices adopted by leading consulting firms.

  1. Assessment and Benchmarking: Initial phase involves understanding the current state of Diversity & Inclusion within the organization. Key questions include: What are the current demographic breakdowns across departments and levels? How does the organization's Diversity & Inclusion metrics compare with industry benchmarks? Activities include employee surveys, focus groups, and data analysis to identify gaps and opportunities.
  2. Strategy Development: In this phase, the organization will define clear Diversity & Inclusion objectives and develop a strategic plan. It includes: What are the short-term and long-term goals? How will these integrate with the organization's overall business strategy? The organization will also identify key initiatives and create a roadmap for implementation.
  3. Program Design and Pilot Testing: Here, the organization will design specific programs and initiatives to address identified gaps. Questions include: Which initiatives will have the most impact? How can these programs be tested on a small scale before a wider roll-out? This phase often involves the development of training programs, mentorship schemes, and diversity recruitment strategies.
  4. Implementation and Change Management: During this phase, the organization will deploy the Diversity & Inclusion programs across the organization. Critical considerations include: How will change be communicated and managed? What resistance can be expected and how will it be mitigated? This phase requires strong leadership and clear communication to ensure buy-in from all stakeholders.
  5. Monitoring, Evaluation, and Continuous Improvement: The final phase focuses on assessing the impact of the Diversity & Inclusion initiatives. Key questions are: How will success be measured? What feedback mechanisms are in place? This phase includes setting up KPIs, regular reporting, and adjustments to the strategy as needed.

For effective implementation, take a look at these Diversity & Inclusion best practices:

The Inclusive Leader (24-slide PowerPoint deck)
Diversity, Equity and Inclusion Training and Workshop Kit (159-slide PowerPoint deck)
Diversity & Inclusion (D&I) Improvement (30-slide PowerPoint deck)
Business Case for Diversity & Inclusion (D&I) (28-slide PowerPoint deck)
Recruiting, Selection & Retention: Address Objections to Diversity & Promote Inclusion (10-page PDF document)
View additional Diversity & Inclusion best practices

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Implementation Challenges & Considerations

One consideration for the organization will be ensuring that the Diversity & Inclusion strategy is perceived as a genuine effort, rather than a token gesture. The organization must also be prepared to address potential pushback from employees who may not immediately see the value of Diversity & Inclusion initiatives. Furthermore, maintaining momentum and commitment to the strategy over the long term will be crucial for its success.

Upon successful implementation, the organization can expect to see a more diverse and inclusive leadership team, improved employee engagement scores, and a positive shift in brand perception. These outcomes should be quantifiable through increased retention rates of diverse employees and a more equitable representation across all levels of the organization.

Challenges during implementation may include difficulties in shifting long-standing organizational culture, the complexity of measuring soft outcomes such as cultural change, and sustaining initiatives beyond the initial enthusiasm.

Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

  • Diversity Hiring Rates: to ensure the organization is attracting a diverse pool of candidates.
  • Employee Engagement Scores: to monitor the impact of Diversity & Inclusion initiatives on overall employee morale and satisfaction.
  • Promotion Rates of Underrepresented Groups: to track career progression and the effectiveness of development programs.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Key Takeaways

Embracing Diversity & Inclusion is not only a moral imperative but also a business one. Studies have shown that diverse companies are 35% more likely to outperform their less diverse counterparts (McKinsey & Company). This correlation highlights the importance of a strategic, data-driven approach to Diversity & Inclusion, which can drive innovation and better financial performance.

Alignment of Diversity & Inclusion goals with the organization's strategic objectives is essential. Without this alignment, initiatives may lack direction and fail to achieve meaningful outcomes.

Leadership commitment is a critical factor in the success of Diversity & Inclusion efforts. Leaders must not only endorse but actively participate in the change process to model the inclusive behaviors expected throughout the organization.

Deliverables

  • Diversity & Inclusion Strategic Plan (PowerPoint)
  • Employee Engagement Survey Analysis (Excel)
  • Diversity Metrics Dashboard (Excel)
  • Change Management Communication Plan (Word)
  • Annual Diversity Report (PDF)

Explore more Diversity & Inclusion deliverables

Diversity & Inclusion Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Diversity & Inclusion. These resources below were developed by management consulting firms and Diversity & Inclusion subject matter experts.

Case Studies

A Fortune 500 technology company implemented a comprehensive Diversity & Inclusion strategy that resulted in a 10% increase in female leadership within two years. Their approach included unconscious bias training, sponsorship programs, and transparent reporting on diversity metrics.

An international hotel chain's Diversity & Inclusion initiative focused on cultural competency training, leading to improved customer satisfaction scores and a 15% increase in repeat business from diverse customer groups.

Explore additional related case studies

Ensuring Alignment with Business Objectives

Ensuring that Diversity & Inclusion (D&I) initiatives are not operating in a silo but are integrated with the organization's strategic objectives is paramount. The key is to view D&I not just as a standalone program, but as a strategic enabler for the business. In the context of luxury retail, where brand image and customer experience are crucial, D&I directly impacts market reach and customer connection. As per a report by McKinsey & Company, companies with diverse executive teams are 33% more likely to see better-than-average profits. This statistic underscores the importance of aligning D&I with business strategy to tap into diverse customer segments and enhance creativity and innovation within the organization.

To achieve this alignment, the organization should establish a clear governance structure where D&I objectives are part of the strategic planning process. This could involve setting up a dedicated D&I council that includes cross-functional leaders who drive the D&I agenda in tandem with the company's strategic goals. Moreover, integrating D&I metrics into business performance dashboards ensures ongoing attention and accountability from senior leadership.

Furthermore, D&I should be embedded in all aspects of the business—from product development and marketing to customer service and supply chain management. By doing so, the organization can ensure that diverse perspectives are contributing to business decisions, leading to greater innovation and a competitive edge in the marketplace.

Measuring Success Beyond Quantitative KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


That which is measured improves. That which is measured and reported improves exponentially.
     – Pearson's Law

While quantitative KPIs are crucial for tracking the progress of D&I initiatives, measuring success also requires a qualitative assessment of the organizational culture and employee experiences. Traditional metrics like diversity hiring rates and promotion rates of underrepresented groups provide a starting point, but they do not capture the full picture of an inclusive workplace. The organization must develop mechanisms to measure sentiment, belonging, and how inclusive practices are embedded in day-to-day operations.

One approach is to conduct regular culture audits that assess the inclusivity of the work environment. This can include qualitative data from employee interviews, focus groups, and sentiment analysis of internal communications. Such qualitative insights complement the hard data and provide a deeper understanding of the lived experiences of employees. For instance, according to Deloitte, inclusive organizations are 6 times more likely to be innovative and agile, and 8 times more likely to achieve better business outcomes.

Another aspect is to evaluate the impact of D&I on customer experiences and brand perception. This can be measured through customer feedback, social media sentiment analysis, and brand loyalty studies. By linking D&I efforts to customer outcomes, the organization can make a compelling business case for the strategic importance of D&I initiatives.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Addressing Cultural Resistance and Sustaining Commitment

Change, especially around sensitive topics like Diversity & Inclusion, often meets resistance within the organization. This resistance can manifest as skepticism, inertia, or even overt pushback. To overcome this, it is essential to engage with resistors and understand their concerns. Leadership plays a critical role in this regard—they must communicate the value of D&I not just as a moral imperative but as a business necessity. A study by BCG found that companies with above-average diversity on their management teams reported innovation revenue that was 19 percentage points higher than that of companies with below-average leadership diversity.

Leaders must exemplify the behaviors and values that promote an inclusive culture. This includes acknowledging and addressing their own biases, actively seeking diverse perspectives, and rewarding inclusive behaviors across the organization. In addition, providing education and unconscious bias training for all employees creates a shared understanding of the benefits of a diverse workforce.

To sustain commitment, D&I objectives should be tied to performance evaluations and compensation. This approach ensures that D&I remains a priority even after the initial rollout of initiatives. Further, celebrating successes and sharing stories of how D&I has positively affected the business can reinforce the importance of these efforts and encourage ongoing engagement.

Additional Resources Relevant to Diversity & Inclusion

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a comprehensive 5-phase Diversity & Inclusion methodology, leading to a more inclusive culture and improved representation across the organization.
  • Increased diversity hiring rates, contributing to a 15% rise in the representation of underrepresented groups within two years.
  • Employee engagement scores improved by 20% post-implementation, indicating a positive shift in organizational culture and employee satisfaction.
  • Promotion rates of underrepresented groups saw a 10% increase, demonstrating the effectiveness of development programs and mentorship schemes.
  • Developed and deployed a Diversity & Inclusion Strategic Plan, integrating D&I objectives with the organization's overall business strategy.
  • Established a dedicated D&I council, ensuring ongoing attention and accountability from senior leadership.
  • Conducted regular culture audits and qualitative assessments, providing deeper insights into the inclusivity of the work environment and employee experiences.

The initiative's success is evident through quantifiable improvements in diversity hiring rates, employee engagement scores, and promotion rates of underrepresented groups. These results underscore the effectiveness of the comprehensive 5-phase methodology and the strategic alignment of Diversity & Inclusion goals with the organization's business objectives. The positive shift in organizational culture, as reflected in the improved employee engagement scores, further validates the success of the initiative. However, challenges such as cultural resistance and sustaining long-term commitment highlight areas for improvement. Alternative strategies, such as more targeted unconscious bias training and tying D&I objectives more closely to individual performance evaluations, could have potentially enhanced outcomes by addressing resistance more effectively and ensuring sustained commitment.

For next steps, it is recommended to focus on sustaining the momentum of the Diversity & Inclusion initiatives. This includes regular updates to the D&I Strategic Plan to reflect changing demographics and market conditions, continuous education and training for all employees to deepen their understanding of D&I's business value, and further integration of D&I metrics into business performance dashboards for ongoing senior leadership accountability. Additionally, expanding the scope of culture audits to include customer experiences and brand perception can provide a more holistic view of the impact of D&I initiatives on the organization's competitive edge in the marketplace.

Source: Diversity & Inclusion Strategy for Metals Industry Leader, Flevy Management Insights, 2024

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